Communications Strategy Services
Good communication doesn’t happen by accident. Before a single press release goes out or a single post gets published, there needs to be a clear answer to a simple question: what are we actually trying to say, to who, and why. That’s what a communications strategy gives you, and it’s what stops everything else feeling disconnected.
We provide communications strategy for businesses who want their messaging, PR and content pulling in the same direction, instead of each channel doing its own thing.
Our approach
Starting with your audience, not your announcements.
A lot of strategies start with what a business wants to say. We start with what the audience actually cares about, then work back to messaging that lands, because a message nobody wants to hear doesn’t work no matter how well it’s written.
1. Understanding who you're actually talking to.
Real insight into your audience’s priorities and concerns, not assumptions about what they want to hear.
2. A messaging framework that holds together.
Clear, consistent messaging that works across press releases, social content and everything in between, so your business sounds like one voice, not five.
3. Measurement built in from the start.
Knowing whether a communications strategy is working means agreeing what success looks like before it launches, not guessing afterwards.
What’s included
What is involved in good communications strategy
A strategy means different things to different agencies. Here’s exactly what it means with us.
Audience research and insight
Proper research into what your audience actually cares about, used to shape messaging that’s built to land rather than guessed at.
Best for: businesses who aren’t confident their current messaging is hitting the mark.
Messaging frameworks
A clear, consistent framework for how your business talks about itself, used across PR, social and content so everything sounds joined up.
Best for: businesses whose messaging currently feels inconsistent across channels.
Channel planning
A plan for which channels, PR, social, content, carry which messages, and how they work together rather than in isolation.
Best for: businesses running PR, social and content separately with no shared plan.
Measurement and evaluation
Clear success measures agreed upfront, so you know whether the strategy is actually working, not just whether activity is happening.
Best for: businesses who want communications tied to real outcomes, not just output.
The difference it makes
What changes with one clear strategy plan
Most businesses run PR, social and content as separate jobs, often with separate people making separate decisions. Here’s what changes when there’s one plan behind all of it.
One voice, not five.
When messaging is built around a shared framework, everything you put out, from a press release to a social post, sounds like it came from the same business with the same priorities.
Fewer wasted efforts.
Without a strategy, PR, social and content often end up working in isolation, sometimes even against each other. A shared plan means every channel supports the others instead of duplicating or contradicting them.
Confidence in what you’re saying and why.
A clear strategy means every piece of communication has a reason behind it, rather than being produced because it was someone’s turn to post something.
What our clients say
Businesses we've helped grow.
In their own words.
We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.
FAQs about our communications strategy services
The questions worth asking before we start managing your communications strategy.
How is this different to media relations?
Communications strategy decides what gets said and why. Media relations gets it said, specifically to the press. Strategy is the plan; media relations is one of the ways it gets delivered.
Do we need this if we're already doing PR and social separately?
If those channels feel disconnected from each other, this is exactly the gap a communications strategy closes. It’s what makes separate activities feel like one joined-up effort
How long does it take to build a strategy?
It depends on the scope, but audience research and framework development typically take a few weeks, followed by an ongoing rollout period.
Will this replace our current messaging entirely?
Not necessarily. Often it’s about tightening and aligning what’s already there, rather than starting from scratch. We’ll be honest about what needs to change and what’s already working.
How do you measure whether it's working?
We agree specific measures upfront, tied to your actual goals, whether that’s awareness, engagement, coverage or something else, and report against those consistently.
The next step
Ready to get your media relations working harder?
If you’ve got a story worth telling and nowhere it’s landing, the first conversation is the right place to start.
On our discovery call we’ll cover:
- An honest look at how your current messaging holds together across channels
- What a proper communications strategy would look like for your business
- How this connects with media relations, social media and your wider marketing
- What to expect at each stage, and how we’d measure success