Website Design & Development

Website design & development in
Berkshire, Hampshire & Surrey.

Your website is your shop window to the world, your digital handshake and the only opportunity you’ll have to make a great first impression. But chances are you already know this, and the question you have is how do you make sure your website is up to the task?

Your website is too important to have anything other than the very best working on it. At Clever Marketing, we understand this and will ensure that your new website:

  • Reflects who you are as a company
  • Displays beautifully no matter what screen size or orientation it is viewed on
  • Contains all of the content required to convert browsers to buyers
  • Is streamlined and efficient enough to display quickly across all devices
  • Ticks all of the SEO boxes to ensure visibility through the major search platforms
  • Is robust, secure and scalable enough to grow as you do

The Clever Marketing 3 fundamentals of a successful website

Website design & development.

  1. Design – designing for websites requires a special set of skills and an appreciation for the technology that drives the end result. Consideration needs to be given to the user experience even at the initial design stage.
  2. Content – most websites will do everything they can to say everything they can, and in our opinion that’s a mistake. Your website shouldn’t be about what you want to say but what your potential customer needs to know, and that isn’t always the same thing.
  3. Functionality/UX – having a great design and fully optimised content will mean nothing if your website isn’t intuitive to navigate and built on a solid technical foundation. A functional website is one that knits together all the elements to deliver an experience that flows.
Hawkley Inn brand design and website design.

Design

Designing for websites requires a special set of skills and an appreciation for the technology that drives the end result. Consideration needs to be given to the user experience even at the initial design stage.

  • Does the site look good?
  • Is it laid out to make the most of the available screen space, whatever size that might be?
  • Does it show the right information in the right order to guide the user on a journey?
  • Does it push the boundaries and promote your company effectively?

The Clever Marketing design team understand all of this and work in collaboration with the content and development teams whilst making sure your site reflects the character of your business.

Levitate website design & development.

Content

Most websites will do everything they can to say everything they can, and in our opinion that’s a mistake. Your website shouldn’t be about what you want to say but what your potential customer needs to know, and that isn’t always the same thing.

Of course, content needs to be succinct, informative, easy to read and above all deliver the message of who you are and what you do effectively, but that’s only part of the answer. As well as the human audience you know about, there is the unseen audience that crawls every website to determine where and even if it appears within their search engines.

To ensure that your content reads well on the human level whilst ticking the SEO box at the same time is no easy feat, and that’s why Clever Marketing have specialists on both to work together and deliver content that is optimised on all fronts.

Functionality

Having a great design and fully optimised content will mean nothing if your website isn’t intuitive to navigate and built on a solid technical foundation. A functional website is one that knits together all the elements to deliver an experience that flows.

  • Navigation needs to be logical and intuitive
  • Background coding needs to be clean and follow best practice
  • Loading speeds and file sizes need to be as low as possible to assist SEO
  • Security needs to be water-tight without affecting performance or experience

These are just a few of the things our development team need to consider during your project and that’s why a website from Clever Marketing will run faster and perform better.

Each of these elements is important but having them complement each other is vital. Clever Marketing have the expertise and experience to see beyond the technical aspects of your site to deliver an end product that is a true business tool.

Featured case study

Website design & development, featured case study.

FlyerTech, a Gama Aviation company.

Clever Marketing managed the design project from end-to-end, working closely with FlyerTech to understand their requirements and deliver a pixel-perfect design.

Starting afresh with a new WordPress build and an optimal theme, the digital team of designers and developers envisioned a clean, fresh design with UX in mind, optimal back-end options and a fully-optimised site, ready to perform better in organic search than it had previously.

FlyerTech, website design and development.

RELEVANT CASE STUDIES

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