Target
B2C
Services
Website Design & Development
Hosting & Maintenance
Brand Design Services
Creating a complete brand identity and website for a new start-up.
Launching a new brand takes more than just a logo and a website, it takes speed, clarity, and flawless execution. When Frankly came to us with a one-month deadline to build their entire digital presence from the ground up, we knew this project would demand sharp strategy, bold creativity, and seamless delivery. From branding and bespoke tools to a conversion-driven website and ongoing support, we helped transform big ambitions into a live, investor-ready business in just over 30 days.
The challenge
A brand new business needed everything. In 30 days.
Frankly arrived with big ambitions, significant investment behind them and a deadline that would make most agencies wince. One month to build an entire brand and digital presence from scratch. Nothing existed yet. No logo, no website, no assets, nothing. And this wasn’t just a vanity project either. As a new financial services firm entering a crowded, competitive market, they needed everything to look credible, feel distinct and be ready to impress investors and clients alike from day one. The pressure was real and the margin for error was basically zero.
The solution
A full digital presence, built at pace.
We started with a proper discovery session to get under the skin of what Frankly needed, not just now but further down the line too. Branding and wireframing came first, with mobile experience front and centre throughout. Extensive competitor research shaped a visual direction that felt refreshingly different from the usual financial services look and feel (polished but with genuine personality). As the branding took shape, including the logo, colour palette, typography and digital assets, the website build ran in parallel. Bespoke mortgage calculators, a multi-step contact form to match users with the right adviser and a conversion-focused layout all had to come together seamlessly. They did. The whole thing went live in just over 30 days, investor approved, client delighted and ready to grow.
The numbers tell a story. The work behind them matters more.
30
Brand to launch in just 30 days
1,000+
Users in under three months
3 min
Average engagement for a new website
What our client’s saying….
“Harry and Nico provided amazing support with the marketing tech integration. They not only provided a solution to a problem but also walked me through their methodology. I would highly recommend using the ‘Clever’ agency in the future.”
Marketing Manager, Use Frankly
The result
Big ambitions. Delivered on time.
Thirty days is not a long time to build a brand from nothing. But that’s exactly what we did and the response said it all. Both the investor and the client were thrilled with the outcome, which for a start-up in a trust-driven industry like financial services, matters enormously. The website went live fully trained, fully functional and immediately capable of making the right impression on the people that count. Bespoke mortgage calculators, a slick multi-step contact form and a visual identity that genuinely stands out in a crowded market. All of it delivered on schedule, on brief and without compromise.
Frankly has since joined our hosting and maintenance plan and we’ve already submitted a proposal for paid campaigns across multiple platforms. This wasn’t just a one-off project, it’s the start of a proper growth partnership. We’re now tracking user behaviour, monitoring performance and building the foundations for a lead generation strategy that will help Frankly make serious noise in the mortgage and insurance market. Watch this space.
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The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- Where you want your business to be, and what marketing needs to do to get you there.
- What’s holding growth back right now.
- An honest look at whether your website and marketing are pulling their weight.
Fill in the form and we’ll be in touch to find a time that works.