From humble beginnings in 2005, YouTube now sees over 1 billion unique visits each month. Content is uploaded, viewed and shared through YouTube at unprecedented rates, providing significant opportunities for brands.
Much has been made of how companies have got it wrong on this platform by failing to create content that is useful or informative for audiences, but YouTube is being successfully utilised by brands like yours to diversify their content marketing and reach new audiences. Evian, EA games and GoPro are all examples of brands maximising the potential offered by YouTube and reaping the rewards. (more…)