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Refresh or Rebuild Your Website - Clever Marketing, Hampshire Digital Agency

4: Refresh or Rebuild Your Website

8 Steps to Increase Traffic to Your Website: Part Four

So what happens when you’ve installed the full suite of industry-standard analytics tools, conducted in-depth keyword research and made that all-important audit of your website? Do you need to refresh or rebuild your website?


Most likely you will have found that your website has a lot of flaws. Even if you’ve spent a lot of money on the design, you may have chosen a web design company that hasn’t got a clue about information architecture, keyword and content strategy.

The most beautiful websites may be just that – very good looking but poor performing in search and not particularly easy for the user.

There are so many issues that your website audit will have flagged up that you may be a bit worried to start with. Well…

Don’t Panic!

The first thing to remember is that your audit may have flagged up a lot of issues that aren’t really a big issue. They may be “low hanging fruit” such as you need to enable GZIP compression on your webserver and, voila, you’ve just nailed 500 issues on your “to do” list.

Other problems may be non-secure links, your WordPress site isn’t set up correctly etc etc. There are SO many things that can be wrong with your website but just look at the website objectively.

1. Ascertain if Small Fixes Alone Will Fix Your Website

Is this just a regular long-term Search Engine Optimisation (SEO) job? Do you have to do daily tasks every day to stay on top of the issues?

Good, then keep doing SEO. You will reap the rewards of your hard work. If you get stuck and don’t now where to start or go next then ask us about our SEO services.

You may have a massive laundry list of technical issues that you have to systematically plough through. Once you’ve got to the end of that list your website will still look good but function and perform well too.

However, if small and regular technical SEO fixes alone wont help your website then you may need to look at the next level. Does your website need a refresh?

2. Does Your Website Need a Refresh?

Is there something more than on-page SEO that is needed to boost your website’s performance?

Has your SEO guy (or girl) optimised all the images, title tags and descriptions? Has he or she tweaked the copy and consulted your in-house writers on how to produce great copy?

If it looks perfect but goes slowly have you moved to a new webserver?

Great. But what if your website is five years old now?

Is your design looking a bit tired? Do visitors show up and say “Ugh, that looks a bit 2014″ and you get a massive bounce rate?

Sometimes the fact that your site design is a few years old may the biggest problem. In the last few years there has been a real push towards making websites work better on mobile devices. Only in 2015 did Google say that websites should work on mobile or risk sliding down the rankings. In April that year they started taking mobile-friendly websites as a “ranking signal”. So if you didn’t keep up with that memo than maybe that’s why you’ve suffered.

One thing that can really help, especially with modular Content Management Systems (CMS) like WordPress is that you can search for and install a new template or theme. These days just a template refresh alone can make a big difference.

But sometimes it takes more than that. A template switch could break your content so you need to do your research, test thoroughly and be as sure as you can before you go live.

3. Does Your Website Need a Rebuild?

If a refresh doesn’t work and new templates make your site look really ugly then there must be something fundamentally wrong with your website’s build.

Maybe it’s time to have a really good look at it and make the decision to get right up to speed with the twenty first century.

Is your website designed for mobiles first and then tablets and desktop computers? Is it easy to navigate? Is everything easy to get to? Does your site load quickly? Are the images fresh and appealing? Can visitors easily get in touch? Is the whole User Experience (UX) an absolute breeze?

No?

Then this is when you need to seriously sit down and decide what you want to do to drive your business forward.

Decide on your structure, the information architecture. Make your website as logical and easy to navigate as your local library. Because that’s all it is ultimately – A well-organised repository of information.

It may be full of pretty pictures, videos, audio and downloads too but you want your website to reflect your business, present it in the best light and be an excellent experience for your users.

Rip it up and start again works for many websites. Otherwise it can be just like putting lipstick on a pig.

Rebuilding websites can be hard work if you’re not sure about it. But if you consult with Clever Marketing we will let you know whether you need regular SEO, a refresh or a complete website rebuild. We’ll advise on how to structure your website, what content to create or revise and our designers and developers will make it look good and feel good too.

All of these tasks are a serious undertaking so you have to get each one of them right. That’s where our Hampshire digital agency can do the heavy lifting for you and we are happy to do your SEO & PPC, and be your designers and developers.


Clever Marketing - Hampshire Digital Agency - Refresh or Rebuild Your WebsiteIf you need any assistance with getting your website up to speed for 2020 then do give us a call on 01276 534 680 or send us a message via our contact form.

We are a full-service digital agency with a track record of success so feel free to tap in to our many years of professional expertise.

Build it and they will come - doesn't work if you don't SEO your website

What, Your Web Designer didn’t SEO your Website?

“What, Your Web Designer didn’t SEO your Website?” might sound like a flippant remark, but it’s quite common for us to say it. The situation usually goes something like this…

We’ll be talking with business owners about how things are going…

CMUK: “How’s your website doing?”
Client: “Very good, thank you, everyone loves how it looks.”

CMUK: “Are you getting much traffic?”
Client: “Oh, it’s halved since the new design went live last year!”

CMUK: “Is it generating leads?”
Client: “No, it never did and it’s not now! Please help!”

The answer to all these questions usually leads us to look at the website in question and within just a couple of minutes there are the usual tell-tale signs that the website looks good and has a lot of great features and functions, but underneath the bonnet…

…the designers did NOTHING to SEO your website!

We’ll save these tell-tale signs for another blog post but first, let’s look at the whys and wherefores.

Why Didn’t They SEO Your Website?

Sometimes, a great website design is just that – a great website design. It looks good. It has the wow factor and everyone who sees it loves it. But that’s not enough. How many people are actually seeing it?

Did all the “oohs” and “ahs” come from people in your business? Did everyone who was involved in signing it off love it? Then that’s great. But if those are the only people who see your website then what’s the point?

Now the first reason you’ve got a website without any SEO functionality is that the web designers did just that – design. Web design is a sophisticated mix of art and science and specialists are very good at building good-looking websites.

But it takes the input of digital marketing specialists before, and at the time of, build to make sure that your site is created properly. If there is no SEO/SEM, no content management nor social media involvement with the design then it falls flat on its face.

Maybe the designers do not have the resource. Maybe they don’t have the skills. Well, that’s an issue because, in our opinion, every website absolutely MUST have SEO baked in from the very start.

What if they do but the client doesn’t have the budget for SEO and decided to go for the cheaper option, cutting out the SEO features and functions?

Again, there really is no excuse. If you build a site that has not been SEO’d then it will probably fail.

The old line from the film “Field of Dreams” comes to mind here…

“Build it and they will come”

Well, in our experience that isn’t the case.

If you have a website built but nobody knows it’s there, then how is anybody going to find out about it?

OK, So What Now?

It’s never too late to apply SEO techniques to your business’ website, but you have been at a disadvantage having to do it so late in the game. You have probably missed an increase in traffic at the launch of your new site. When was that? Last month? Not so bad. Last year? Oh, that’s not good. A few years ago? OK, now that’s a problem.

But don’t worry.

SEO is best talked about and integrated during the website conceptualisation and build phase and, if you’re lucky, it can still be fully applied at this late stage.

However, be aware that some things cannot be undone or fixed immediately. For instance, you could be on the “wrong” Content Management System (CMS), have the “incorrect” theme or templates or be held back by the fact that the e-commerce plugin is not the most SEO-friendly or customisable one.

Also, your information architecture might be a bit of a mess, your content might be a bit “thin” and the supporting social media structures could be somewhat flimsy if not non-existent.

But again, don’t worry.

As a digital marketing agency and Hampshire SEO agency with a great many years of experience, we have a solution for you.


Clever Marketing - Hampshire SEO & Digital AgencyPick up the phone and give us a call on 01276 534 680 and we’ll have a chat about your website.

We’re happy to give you our insights into what we can do now, in the medium term and for your long-term traffic strategy.

We’ll probably perform a website audit for you and an SEO audit so that you can see what’s wrong and what needs to be done.

Then you can look forward to the peace of mind that your site really is in ship shape and you’re getting the traffic you’ve worked hard to earn.

Every business needs a website, right?

Every Business Needs a Website, Right?

Every Business Needs a Website, Right?

Of course, we are going to say that, aren’t we? We’ll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked posters, eye-catching bumper stickers, a shiny new website and some SEO and PPC services thrown in to boot, right?

Well, yes. We do all that. And more. We are Clever Marketing.

But we are not going to advise your business to do everything, especially if, in our experience, we can see it’s not an essential for you. Not every business will need brochures and flyers, posters and stickers.

However, every business needs a website, right? Read more

Web Design Trends 2017

Five Web Design Trends to Look for in 2017

Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to evolve with it to ensure we remain ahead of the curve. With this in mind, we take a look at the top five web design trends we think you should be looking out for in 2017.

1. Content remains significant

Focusing on content is nothing new, after all, the old adage that content is king is still true. Content is an essential part of the marketing mix and your content marketing strategy enables your company to show they are experts in their field but more importantly drive web traffic. While social sharing, sign-ups and pop-ups remain a key way to drive leads, content will continue to be significant.

2. Animation will have greater importance

Similarly, animation is being used more regularly on websites these days. It’s of particular importance when there’s a need to show meaningful content or demonstrate how to do something. Video is a great way to communicate and it’s easily shareable across platforms such as YouTube. GIFs are also becoming more sophisticated so we anticipate an increase in these over the coming months also. However, don’t overuse GIFs: they are good up to a point but we don’t want to go back to the crazy GIFs of the late 1990s!

3. Less emphasis on home pages

With content becoming more refined and ultimately more shareable, it’s likely we’ll see a rise in landing page design. Of course, all websites need a home page but there is a need to provide visitors with pages that are more targeted and best meet their search query. Content marketing is a great way to drive traffic to a website with tailored pages created to increase those conversions, feeding your social media output.

4. Simplified navigation

With so many users accessing web content via mobile and smartphones, there’s a need for navigation techniques that provide a good user experience (UX). Gone are the days of complicated navigation with the majority simplifying their content. Keeping navigation to a minimum also helps put the focus back on content relevant to the visitor’s needs.

5. Trends in creativity

Creativity is all about showing a brand’s personality and more imaginative techniques may result in the end of flat designs. Shapes, lines and patterns certainly took off last year and it’s likely we’ll see this trend continue in 2017. Equally, basic heading styles are being replaced with more innovative options like overlapping text and images or bold typography. More experimentation is taking place and some are even going back to basics with simple, straightforward text. There’s also been an increase in illustrations and hand-drawn elements such as icons, fonts and graphics. Again this is bringing a unique look and feel to website content.


Clever Marketing - Digital Agency, Hampshire SEO, PPC, consultancy.With the industry changing at such a quick pace, we cannot wait to see these (and other) web trends develop over the course of 2017.

If you’d like to speak to someone about your website design, please contact the Digital Marketing team at Clever Marketing on 01276 534 680 or feel free to fill in our contact form.

Designing your website - 5 things to consider

5 Things To Consider Before Designing Your Website

When it comes to designing or indeed re-designing your website, it’s easy to focus on the aesthetics. However there are a host of things to consider before forging ahead with your web design strategy –  there’s the domain name, web hosting and technology to take into account with functionality, user experience and mobile friendliness just as important.

Clever Marketing takes a look at what to consider before undertaking a website design. Read more

Improve Mobile Conversion Rates - We show you 5 ways

5 Ways to Improve Mobile Conversion Rates

sIf you believed everything you read on the internet, you’d think that mobile phones are taking over the world.

In a way, though, they are. Last year, for the first time ever, mobile traffic exceeded desktop traffic. This shows the momentous shift that’s been happening in consumer browsing habits for some time now. Namely that we now use our mobiles for everything. Checking social media, browsing the news, shopping – our mobiles are never out of our hands. Read more

Top Ten Web Design Trends You Need to Look Out For In 2015

Top Ten Web Design Trends You Need to Look Out For In 2015

Autumn’s here already, which means it’s probably time to decide how next year’s budget is going to be spent.

How much you attribute to your online marketing will likely affect the growth and success of your digital channel in 2015. But having a powerful website is not only about reflecting your brand, but about positioning yourself as an innovative player in the digital space. When you combine intuitive user experience with this innovation, you become the one to beat.

So how can you make sure your website is up to the task? Here we outline the top ten trends we predict will make you sit up and take notice in 2015. Read more