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8 steps to increase traffic to your website

8 Steps to Increase Traffic to Your Website

Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website.

This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to functionality, they missed a few tricks.

Here we list eight steps to increase traffic to your website…

1: Have the Right Analytical Tools

Firstly, how do you know that you don’t have enough traffic to your website?

You need to make sure you have the right analytical tools in place and these will help you to analyse the data so that you can make informed decisions going forward.

We recommend that you at least have Google Analytics (GA) and Google Search Console (GSC) set up. We also recommend having Google Tag Manager (GTM) in place so that you can do this on a basic level and then have more advanced tools at a later date.

Top tip: One of the biggest reasons for having GSC installed is that you can see all of the “not provided” organic keyword search terms that GA hides from you.

2: Analyse Your Keywords: Both in Real Life and on Your Website

Everyone obsesses over their Google Analytics data. We know because we do too. It’s very addictive hence why our digital marketing team pore over the figures every day.

However, do the keywords in GA match your keywords in real life? What do people talk about when they discuss or look for your product or service?

If you’re starting up and trying to push an unknown brand name when you’re actually selling purple widgets then you’ll be missing a trick if you never actually mention your purple widgets and only your brand.

3: Audit Your Website

If you really want to increase traffic to your website, in addition to looking at your analytics traffic, your site will really need to have a digital health check.

When you audit your website you’ll see more than just the fact that you don’t have as much traffic as you want, you’ll start to understand why.

A website audit will identify where you may have missing or duplicate titles and descriptions, broken links, both internal and external links, whether you have too much or too little text in your pages and whether your images are marked up correctly.

There are so many things that an audit can highlight so it’s worthwhile running your audit now and regularly to ensure you are chipping away at and reducing all the issues that can slow down your site’s performance, both with users and the search engines.

4: Refresh or Rebuild Your Website

If you have an already fantastic website you may only need to perform some minor modifications to make it more effective.

A UX audit may reveal some issues that you need to address so that your Calls To Action are more obvious or appealing. Your template may need a spring clean.

Deeper problems will need more drastic action. For example; a designer may have removed half your content because they thought your website was “too wordy” and “nobody’s going to read all that”. Yet your traffic plummeted and you lost half your visitors. Now what?

This is where you’ll need a serious look at and a rebuild of your website.

5: Revisit Your Content Strategy – You do Have a Content Strategy Don’t You?

What do you mean you’ve never posted anything new to your website for the past year?

You’ve spent time and effort researching and creating new products and services so you really need to create a content strategy where you can regularly post about what you do and what you’re up to, what the latest news is and why people should speak to you, buy from you.

Everything you do needs to be talked about and that content strategy will feed the appetites of your audience when you tie it in with all your SEO, PPC and social media activity, but more on that next…

6: Keep Doing SEO

When you’ve invested in a solid content strategy you then need to support this with an equally decent content marketing strategy.

The first step is to keep doing SEO. There have been lots of premature predictions over the years that “SEO is dead” but there is no sign of a let up in the skills need to make a website perform well in search. In fact, finding experienced search marketers with the truly right skills is getting harder.

That’s where you need a trusted partner to step in and build upon those years of experience with the latest insights into what does and doesn’t work in getting your website the attention it deserves.

7: Invest in Paid Search (PPC)

What if your brand is new? What if your product is new? What if the re is so much organic competition that you haven’t got a cat in hell’s chance of “ranking number one in Google”?

That’s where Pay Per Click (PPC) comes in and the likes of Google Ads (Previously Google AdWords) and Bing Ads.

By entering what is effectively an auction to rank above the organic listings, you can achieve some great results. Now we have seen some real stinkers off campaigns but we have a good nose for these and can tell you what will work and how much it will cost.

But it is always worth investigating that you invest in paid search and at least run brand campaigns to dominate the search engine results pages.

8: Get Social

Last, but not least, you need to get social.

Social media campaigns will bring you traffic for free if you only take the time to build a relevant and engaged audience and you post the right things at the right time.

Again, just like paid search, you can invest in paid social and get some quite excellent results by paying for targeted Twitter, Facebook and LinkedIn traffic.

We took one obscure product from zero to nearly four thousand followers on Facebook recently as a way to build brand awareness. It is the first step on a campaign to create an interested and engaged audience who will hopefully develop brand loyalty as they resonate with the posts and the product.


Clever Marketing - Hampshire Digital AgencySo there you have it. A very top level overview of 8 steps to increase traffic to your website. We will be expanding all of these points so that you can delve in further and understand just what it takes these days to have a successful traffic strategy that will drive visitors to your website.

If you would like to know more about any of these individual items, or the suite of digital services as a whole, then please do give us a call on 01276 534 680 or complete our contact form.

Web Design Trends 2017

Five Web Design Trends to Look for in 2017

Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to evolve with it to ensure we remain ahead of the curve. With this in mind, we take a look at the top five web design trends we think you should be looking out for in 2017.

1. Content remains significant

Focusing on content is nothing new, after all, the old adage that content is king is still true. Content is an essential part of the marketing mix and your content marketing strategy enables your company to show they are experts in their field but more importantly drive web traffic. While social sharing, sign-ups and pop-ups remain a key way to drive leads, content will continue to be significant.

2. Animation will have greater importance

Similarly, animation is being used more regularly on websites these days. It’s of particular importance when there’s a need to show meaningful content or demonstrate how to do something. Video is a great way to communicate and it’s easily shareable across platforms such as YouTube. GIFs are also becoming more sophisticated so we anticipate an increase in these over the coming months also. However, don’t overuse GIFs: they are good up to a point but we don’t want to go back to the crazy GIFs of the late 1990s!

3. Less emphasis on home pages

With content becoming more refined and ultimately more shareable, it’s likely we’ll see a rise in landing page design. Of course, all websites need a home page but there is a need to provide visitors with pages that are more targeted and best meet their search query. Content marketing is a great way to drive traffic to a website with tailored pages created to increase those conversions, feeding your social media output.

4. Simplified navigation

With so many users accessing web content via mobile and smartphones, there’s a need for navigation techniques that provide a good user experience (UX). Gone are the days of complicated navigation with the majority simplifying their content. Keeping navigation to a minimum also helps put the focus back on content relevant to the visitor’s needs.

5. Trends in creativity

Creativity is all about showing a brand’s personality and more imaginative techniques may result in the end of flat designs. Shapes, lines and patterns certainly took off last year and it’s likely we’ll see this trend continue in 2017. Equally, basic heading styles are being replaced with more innovative options like overlapping text and images or bold typography. More experimentation is taking place and some are even going back to basics with simple, straightforward text. There’s also been an increase in illustrations and hand-drawn elements such as icons, fonts and graphics. Again this is bringing a unique look and feel to website content.


Clever Marketing - Digital Agency, Hampshire SEO, PPC, consultancy.With the industry changing at such a quick pace, we cannot wait to see these (and other) web trends develop over the course of 2017.

If you’d like to speak to someone about your website design, please contact the Digital Marketing team at Clever Marketing on 01276 534 680 or feel free to fill in our contact form.