There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free.
However, it’s not enough to simply open a Twitter account and post randomly about what your business has been up to. In fact, Twitter needs strategy and patience to work well, and there are a lot of brands guilty of using it in the wrong way. In recent years, some businesses have even risked their company’s entire reputation through the mistakes they’ve made on Twitter. (more…)
If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few weeks alone, and have been causing a frenetic furore online about what they mean for social. (more…)
As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from strength to strength in its eight year lifespan, an impressive 500 million tweets are now sent on an average day. It’s obvious that Twitter isn’t going anywhere, and brands who are yet to embrace it are missing key promotional opportunities. (more…)
You’ll know by now that making your digital channel a success is about so much more than building a website. Social media has brought brands and consumers closer together than ever before – your audience now has access to multiple new touch-points with you, providing more opportunities to build up meaningful and profitable relationships. Led by Facebook, the number of social networks has grown considerably in recent years.
A study by Search Engine Journal found that 93% of marketers now use social media for business. Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr… Should you be using all of them? How do you retain your brand identity across all of these disparate platforms, and what should you post where? The world of social media is complex and ever-changing, so here are five easy ways to integrate your digital marketing efforts across all of your social channels. (more…)
The popularity of free and intuitive blogging platforms, such as Blogger and WordPress, has meant that anyone with an internet connection can now create a blog and publish their opinions to their heart’s content.
In such a busy marketplace, it can be difficult for your own posts to get the attention and traction they deserve. Whether you are launching a company blog or just trying to get more eyes on your existing personal blog, there are a number of foolproof ways to ensure yours stands out from the crowd. (more…)
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision.
So within the best marketing strategies, there should always be an area set aside for existing customers. The idea here is definitely not to turn customers off by continually bombarding them with sales offer after sales offer.