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8: Get Social

8 Steps to Increase Traffic to Your Website: Part Eight

Get Social is the last step in increasing traffic to your website.

You’ve done everything you can from installing all the right tools, doing your keyword research, auditing, refreshing or rebuilding your website, reviewing your content strategy and doing your Search Engine Optimisation (SEO) and your Pay Per Click (PPC).

Yet, whether you’re a new or an established business, no matter how hard you try you just need that extra little something to get more traffic, more enquiries, more leads, more sales…

Web 2.0

Web two point oh. Web two zero. However you say it, this was a turning point for the world wide web. Because once upon a time, websites were boring. you had a Flash intro splash page (Remember them?) and web pages with some images and text. That was it. No interaction, no nothing. Just static web pages.

But when Web 2.0 came about, extra dimensions were added to websites. For instance – blogging, user generated content and that all important social media.

The web became a much livelier, much more dynamic place. And social media was a big part of this.

Nowadays you just can’t get away from it. Social media is here to stay.

Donald Trump is infamous for his daily Twitter rants. Facebook is regularly in the news as privacy concerns put Mark Zuckerburg in front of panels of concerned officials. LinkedIn was brought by Microsoft… so you know that social media is big news.

So How Do I Get Social for My Business?

Well, as long as you’ve followed all the other steps in this guide to increase traffic, you should have everything in place to fly on social media.

The biggest focus here is driving traffic to your website. And if you’ve optimised your landing pages to convert that new traffic then you should see an increase in leads and ultimately sales/conversions.

But first, ask yourself this… where are your audience in the social media world?

If you’re a B2C business then your potential customers might be members of the general public. Twitter and Facebook are good grounds for getting your message in front of everyday people. We recently grew a Facebook following of a consumer lifestyle product from zero to nearly 4,000 followers in a very short space of time. Primarily a brand awareness social media campaign, we generated sales off the back of this work too.

For our B2B clients, Twitter and Facebook have certainly played their part but we’ve found LinkedIn a happy hunting ground. With the demographic controls in the platform, we’ve managed to focus our clients’ campaigns by getting them right in front of the specific audience – by job title, industry, by region… You can even specific schools and qualifications to really drill down to a fine target audience.

So select the platform(s) where your audience are and start posting.

If you’re not sure which channels to use then may you should set them all up and experiment. Post the same content on each social channel at the same time and monitor the stats to see what works best. It may be worth keeping a presence anyway, so keep your activity optimal so that you’re not wasting any time on channels that don’t convert.

But What Should I Post?

That very much depends on what you do.

Do you run brand awareness posts to spread the word and get your name out there?

Informational posts on your products or services? What’s new and innovative and how does it benefit your audience? Got a video for them or a whitepaper download? Post links to those on social media.

You can post industry updates and keep your audience abreast of what’s happening in your wider world. What’s the latest industry development that you’ll soon be incorporating into your own products and services?

Entertaining posts are welcome sometimes, if that fits your business’ character. This all ties in with your corporate identity, so be careful and post thinks that will add to your brand.

Does your website have content that will benefit from popular hashtags? Is there something beneficial that can be tagged with #MondayMotivation or #WednesdayWisdom?

And remember to join in and promote your favourite followers – with a #FollowFriday tag – you may be thanked for that and gratitude adds to your brand.

How about sharing other people’s content? Sharing is caring as the saying goes. There’s karma in there that when you share others share your content too.


Get Social with Clever Marketing - Hampshire Digital AgencySocial media is easy to use but can also be a bit of a “time suck”. If you need professional social media management then do let us know; we’re happy to provide our extensive social media consultancy services.

Call us on 01276 534 680 or complete the simple contact form.

8 steps to increase traffic to your website

8 Steps to Increase Traffic to Your Website

Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website.

This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to functionality, they missed a few tricks.

Here we list eight steps to increase traffic to your website…

1: Have the Right Analytical Tools

Firstly, how do you know that you don’t have enough traffic to your website?

You need to make sure you have the right analytical tools in place and these will help you to analyse the data so that you can make informed decisions going forward.

We recommend that you at least have Google Analytics (GA) and Google Search Console (GSC) set up. We also recommend having Google Tag Manager (GTM) in place so that you can do this on a basic level and then have more advanced tools at a later date.

Top tip: One of the biggest reasons for having GSC installed is that you can see all of the “not provided” organic keyword search terms that GA hides from you.

2: Analyse Your Keywords: Both in Real Life and on Your Website

Everyone obsesses over their Google Analytics data. We know because we do too. It’s very addictive hence why our digital marketing team pore over the figures every day.

However, do the keywords in GA match your keywords in real life? What do people talk about when they discuss or look for your product or service?

If you’re starting up and trying to push an unknown brand name when you’re actually selling purple widgets then you’ll be missing a trick if you never actually mention your purple widgets and only your brand.

3: Audit Your Website

If you really want to increase traffic to your website, in addition to looking at your analytics traffic, your site will really need to have a digital health check.

When you audit your website you’ll see more than just the fact that you don’t have as much traffic as you want, you’ll start to understand why.

A website audit will identify where you may have missing or duplicate titles and descriptions, broken links, both internal and external links, whether you have too much or too little text in your pages and whether your images are marked up correctly.

There are so many things that an audit can highlight so it’s worthwhile running your audit now and regularly to ensure you are chipping away at and reducing all the issues that can slow down your site’s performance, both with users and the search engines.

4: Refresh or Rebuild Your Website

If you have an already fantastic website you may only need to perform some minor modifications to make it more effective.

A UX audit may reveal some issues that you need to address so that your Calls To Action are more obvious or appealing. Your template may need a spring clean.

Deeper problems will need more drastic action. For example; a designer may have removed half your content because they thought your website was “too wordy” and “nobody’s going to read all that”. Yet your traffic plummeted and you lost half your visitors. Now what?

This is where you’ll need a serious look at and a rebuild of your website.

5: Revisit Your Content Strategy – You do Have a Content Strategy Don’t You?

What do you mean you’ve never posted anything new to your website for the past year?

You’ve spent time and effort researching and creating new products and services so you really need to create a content strategy where you can regularly post about what you do and what you’re up to, what the latest news is and why people should speak to you, buy from you.

Everything you do needs to be talked about and that content strategy will feed the appetites of your audience when you tie it in with all your SEO, PPC and social media activity, but more on that next…

6: Keep Doing SEO

When you’ve invested in a solid content strategy you then need to support this with an equally decent content marketing strategy.

The first step is to keep doing SEO. There have been lots of premature predictions over the years that “SEO is dead” but there is no sign of a let up in the skills need to make a website perform well in search. In fact, finding experienced search marketers with the truly right skills is getting harder.

That’s where you need a trusted partner to step in and build upon those years of experience with the latest insights into what does and doesn’t work in getting your website the attention it deserves.

7: Invest in Paid Search (PPC)

What if your brand is new? What if your product is new? What if the re is so much organic competition that you haven’t got a cat in hell’s chance of “ranking number one in Google”?

That’s where Pay Per Click (PPC) comes in and the likes of Google Ads (Previously Google AdWords) and Bing Ads.

By entering what is effectively an auction to rank above the organic listings, you can achieve some great results. Now we have seen some real stinkers off campaigns but we have a good nose for these and can tell you what will work and how much it will cost.

But it is always worth investigating that you invest in paid search and at least run brand campaigns to dominate the search engine results pages.

8: Get Social

Last, but not least, you need to get social.

Social media campaigns will bring you traffic for free if you only take the time to build a relevant and engaged audience and you post the right things at the right time.

Again, just like paid search, you can invest in paid social and get some quite excellent results by paying for targeted Twitter, Facebook and LinkedIn traffic.

We took one obscure product from zero to nearly four thousand followers on Facebook recently as a way to build brand awareness. It is the first step on a campaign to create an interested and engaged audience who will hopefully develop brand loyalty as they resonate with the posts and the product.


Clever Marketing - Hampshire Digital AgencySo there you have it. A very top level overview of 8 steps to increase traffic to your website. We will be expanding all of these points so that you can delve in further and understand just what it takes these days to have a successful traffic strategy that will drive visitors to your website.

If you would like to know more about any of these individual items, or the suite of digital services as a whole, then please do give us a call on 01276 534 680 or complete our contact form.

How do I Rank Higher on Google?

How Do I Rank Higher on Google?

That’s a good question, and you’ve definitely come to the right place to find the answer. As Farnborough’s premier digital marketing agency, our Digital Marketing Manager alone has nearly 20 years’ worth of experience in the field of Search Engine Optimisation, so let’s hear from him…

Read more

Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

Our Favourite Summer Social Media Campaigns

As it’s already August, we’re preparing for what autumn and winter have in store here at Clever Marketing. The summer seems to have gone by in a flash, so we thought it would be a great idea to round up our favourite social media marketing campaigns of recent months. How many would you agree with?

Turkish Airlines

Turkish Airlines have become the first airline to promote themselves using live video streaming app, Periscope.

The campaign was designed to give social media users a sneak peek into what a flight from New York to Istanbul with Turkish Airlines looks like, and it also revealed “behind the scenes” crew clips and flight preparations.

So how successful was the campaign? It earned the airline around 5,000 new followers and 300,000 likes – but more importantly, it proved the impact and versatility of Periscope for brands.

Tesco

Here at Clever Marketing, we were big fans of how Tesco used carousel ads on Instagram. Carousel ads appear on users’ feeds as one image, but you can swipe to reveal more pictures, like a gallery. What’s more, the ads are clickable – a novelty for Instagram, as the only other place you’ll find a link is in a user’s bio.

Tesco excelled in this space by using separate cuts of one larger image to form their carousel, encouraging users to swipe to reveal the next portion of the picture. Factor in that the images were all of particularly mouth-watering BBQ food, and you’re onto a winner.

Post-it

No one likes being followed around the web by omnipresent re-targeting banners. They’re flashy and intrusive, to say the least.

Post-it has made it their mission to find a way for us to experience banners on our own terms (and obviously, there’s the little matter of a revenue-generating benefit in it for them, too).

We purposefully choose to stick post-it notes places that we’ll see them, so the thinking behind it is that by letting users “scrawl” (type) their own notes onto a digital Post-it note which then appears on subsequent websites, the whole process becomes less aggressively “salesy” and more customer-centric.

It’s simple, novel and clever.

Coca-Cola

Share a Coke social media campaignDue to the phenomenal success of their Share a Coke campaign, Coca-Cola is no stranger to these kinds of “best marketing campaign” lists. But one of their latest moves in the social media space really caught our attention.

Coca Cola’s ethos is centred around happiness and sharing. From this, came the idea to reward Twitter users for their positivity. How does it work? Coca-Cola (in collaboration with advertising agency The Cyranos McCann) set up a vending machine, into which you need to enter your Twitter handle before making your selection. Based on the overall positivity of your tweets, the can of coke becomes cheaper. Hey, if you’re a happy go lucky kinda chap, you could even get it completely free. The more negative your tweets, the more expensive your can of coke gets.

The experiment took place in El Prat de Llobregat in Catalonia, which was identified to be one of the most negative cities in Europe, and generated 2.5 million (optimistic) impressions.

WWF

EndangeredEmojisAnimal charity WWF turned to Twitter to help spread the message about saving endangered species, in a very unusual and modern way.

They encouraged users to use the hashtag #endangeredemojis (and one of 17 relevant animal emojis) to promote the cause and make a donation to the charity. The emojis in question are all already existing and include elephants, koalas and penguins. Each of the Endangered Emojis that you use on Twitter is worth $0.11, and the WWF will tweet you your total every month, along with a link to make a donation. There is, of course, no obligation, and you can choose how much you donate.

What we loved about the #endangeredemojis social campaign was how it tapped into the current trend for emojis, and removed all obstacles between tweeting and donating.


Clever Marketing - Hampshire SEO, social and PPC Digital AgencyIf you need help with your own social media campaigns then give Clever Marketing a call on 01276 534 680.

As a premiere Hampshire digital agency we can increase your brand awareness and engage with your potential customers.

What not to do on Twitter

What Not to do on Twitter (with real life examples!)

There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free.

However, it’s not enough to simply open a Twitter account and post randomly about what your business has been up to. In fact, Twitter needs strategy and patience to work well, and there are a lot of brands guilty of using it in the wrong way.  In recent years, some businesses have even risked their company’s entire reputation through the mistakes they’ve made on Twitter. Read more

Clever Marketing, digital agency in Hampshire.

Meerkat and Periscope – is Livestreaming the Future of Social Media?

If there were ever evidence needed that the social media world moves quickly, video live-streaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few weeks alone, and have been causing a frenetic furore online about what they mean for social media marketing.

Live-streaming apps are platforms which allow you to stream live video taken on your smartphone online. While this concept isn’t new (comparable software can be dated back to as early as 2007), Meerkat and Periscope have emerged as the most usable and exciting prototypes, and both are desperately vying for your attention. But what do they do, and why should you care?

Here’s everything you need to know about Meerkat and Periscope, and why live social video streaming is about to change the way you – and your customers – consume information and interact online.

Periscope

The aptly named Periscope was recently unveiled by Twitter. Available only on iOS (for now), it allows others to watch your lived streamed video feed and comment. This can then be shared on Twitter. You can save videos to watch for later, removing any limitations of purely live content.

Periscope has reportedly been under development for over a year, however Twitter failed to quickly bring it to market, which allowed its main competitor, Meerkat, to poke its head over the parapet.

Meerkat

The Meerkat live-streaming app garnered major attention at the SXSW Texas conference in March. Much like Periscope, Meerkat relies on Twitter for social sharing and at time of writing is said to have more than 400,000 users.

It hit a roadblock recently when Twitter withdrew Meerkat’s permission to use its social graph, which it had previously used to gain momentum and information about followers. It’s also emerged that in order to help secure success for Periscope, Twitter has turned to even dirtier tactics, such as directly contacting celebrities and prolific Meerkat users to tempt them over to Periscope.

Who’ll come out on top?

It’s fair to say that the two apps are more similar than they are different, and both surfaced only weeks ago. While Periscope was comparatively late to the party and therefore hasn’t yet made the same impact as its rival, it does in fact offer the more polished and pleasant user experience. But this hasn’t dampened the enthusiasm for Meerkat; Madonna recently unveiled her new single, Ghost Town, on the platform.

According to Meerkat founder Ben Rubin, there doesn’t necessarily need to be one winner in the livestreaming social sphere.

“We don’t look at [Periscope] as a rival. In fact, we’re very happy to see a big company moving in this space”.

Judging by the crumbling of Bebo and MySpace at the mere sight of Facebook, the truth of these words remains to be seen.

UPDATE: And indeed, Meerkat was discontinued in October 2016 so Periscope is the winner.

Live streaming – what’s the big deal?

Prior to both Periscope and Meerkat, video as a medium was restricted by time – clips could be edited and shortened before being uploaded. This placed an extra step, or a barrier, between creator and viewer. Live video removes this, leading to an instantaneous sharing of information, mirroring the appetite for quick, real-time content on social media.

Social media as a movement has always hurtled toward real time commentary, and live-streaming apps are perhaps its final tactic to move into the current moment.  A look into someone else’s life, as it unfolds, becomes just a tap away. You can even influence and change the course of events by interacting with the content creator.

However, just as Facebook, Twitter and even Snapchat have evolved from frivolous consumer playthings into powerful content platforms for brands and news producers, both Meerkat and Periscope show potential for long-lasting value. For example, the apps have already been recognised for their live news broadcasting qualities, as they allow journalists and news channels to stream video straight to consumers from live events as they unfold. Surprisingly, The Economist, which is 171 years old, was one of the first platforms to trial Meerkat for news commentary, while Sky News gave Periscope a go when providing viewers with a behind the scenes look at a pre-election Q&A recently.

These platforms are in such early stages, that it’s near impossible (and probably futile) to attempt to predict their future, especially in terms of business and brand usage. But there’s one thing we can say for certain: the world social media is speeding up more than ever, and live-streaming is one of the most exciting developments we’ve seen in a while.


Clever Marketing - Surrey Digital AgencySo there you have it. What do you think of Meerkat and Periscope? Do you think live streaming is here to stay?

If you need any assistance with integrating Meerkat and Periscope into your digital marketing strategy then do let us know. We’re on 01276 534 680 or you can write to us via our contact form.

Clever Marketing, digital agency in Hampshire.

How to Use Instagram for Business

How social is your business? You might be on Facebook and Twitter, but the opportunity many companies are missing out on is Instagram. Owned by Facebook, the social photo sharing network now has over 200 million active users, making it one of the 10 most popular smartphone apps. Visual content is set to drive social engagement in a big way next year, positioning Instagram as one of the most powerful platforms for businesses to be part of.

Only if they use it correctly, however.

Yes, Instagram is popular, but that doesn’t make it appropriate for every business out there. In addition, its focus on short video and imagery means it’s essential to have resources and a solid plan in place before you embark on establishing your presence in this arena. Don’t know where to start? Read on for our comprehensive beginner’s guide on how to use Instagram for business.

How Do Customers Use Instagram?

The first step in identifying how you can successfully use Instagram is to analyse how your customers are using it.

Unlike Facebook or Twitter, Instagram focuses solely on image sharing. People use it to snap photos of their everyday life to share with friends. So far so ordinary, but how Instagram really attracts users is through the provision of filters. For every picture a dozen editing filters are offered, changing your photo from dull and boring to bright or retro in a click (and thus improving the selfies of millions). Users of Instagram aren’t scrolling their feeds looking for information, products or news; they want to admire beautiful, aspirational imagery that represents an idyllic lifestyle.

Is Instagram Right for Me?

As we mentioned before, not every brand will work effectively on Instagram. Do you offer plumbing services, or divorce law consultancy? These businesses are unlikely to lend themselves very well to an image-sharing platform, and efforts might be better placed on information gathering sites such as Facebook or Twitter, or instructional ones such as YouTube. However, if you sell jewellery, are a makeup artist or own a restaurant, Instagram is the perfect place to craft a visual identity and showcase your products.

It’s also worth noting that, according to Search Engine Journal, over 90% of Instagram users are under 35. Consider your target demographic carefully before investing your time and budget.

How Do I Get Started?

Instagram is free to download for desktop, tablet and mobile, so you can get started right away. But before you start snapping and uploading, think about how your brand might translate on a purely visual platform.

How you decide to use Instagram must also fit in with your wider social strategy. Different platforms can – and should – be used for varying purposes to get the most out of your efforts. Above all, Instagram is an authentic lifestyle app. People want to see photos that yes, are beautiful, but that also look genuine and accessible. Instagram is not the place for marketing stock shots. For this reason, you may wish to focus not just on your products and services but the personality of your brand and bring this to life through Instagram. For example, if you’re a sportswear manufacturer it’s a good idea not to just show photos of your kit; but to also include shots of it in action on real athletes, and incorporate this into a wider spectrum of healthy eating and lifestyle images in order to build your personality.

Our Top 5 Tips For Succeeding On Instagram:

Connect With Your Other Social Channels

When you first set it up, link your Instagram account with your Twitter, Facebook and Google Plus accounts. This way, you’ll be able to share content simultaneously across your channels when you publish it. Your followers on other platforms will also be able to see you’re on Instagram too, and are more likely to seek you out and follow you.

Make Use of Hashtags

Much like on Twitter, hashtags represent a powerful tool to get your content found by users. Use at least one hashtag per post to boost your chances of being found by, and attracting new followers.

A few words of warning; don’t over use hashtags in one post. A one word comment followed by ten hashtags just looks desperate and disingenuous. Also, be careful to only use hashtags that are relevant to your post or brand; you want to attract new followers, but only the right ones.

Engage With Your Community

Instagram by nature lends itself well to user generated content. As you begin to grow your community, keep them interested by inviting them to share their own photos, tagging you or using your hashtag. An exemplary brand using this tactic is Starbucks; who regularly invite customers to share their snaps showing them enjoying a festive drink. When you respond and “regram” a user’s post you give them exposure, too, providing the incentive for them to share.

Vary Your Content

As we mentioned before, Instagram users are looking for inspiration, not a sales pitch. Keep your content output fresh by mixing product shots with natural lifestyle images to get users interested in you as a brand.

Keep Track of Your Efforts

As with any other platform, it’s important to measure your success in order to get the most out of Instagram. Analytics tools such as Blitzmetrics will help you to track your performance, allowing you to decipher between the posts which worked well and those that didn’t. Keep paying attention, engaging and creating on Instagram, and you might soon find that you have a powerful new platform on your hands.


Clever Marketing - Hampshire Digital AgencySo there are our tips on how to use Instagram. If you need further assistance, do call 01276 534 680 or use our easy contact form to get in touch.

As part of your digital marketing mix you’ll want to make sure that you’re maximising your use of SEO and driving qualified traffic to your site with successful PPC campaigns. If you’re stuck, Surrey digital agency Clever Marketing do all that too!

 

Clever Marketing, digital agency in Hampshire.

How Using Bloggers In Your Content Strategy can Help Broaden your Reach

Ten years ago, all of the big brands were using high budget celebrities to market and promote their products. These days, you’re much more likely to see a completely different type of brand ambassador at the helm; and you’ve probably never heard of them.

What we’re referring to here is the rise of the blogger.

Engaging with bloggers is a growing trend and is an increasingly integral part of online marketing and digital strategy. Brands who’ve yet to get in the ring risk falling behind and appearing irrelevant in the eyes of customers. So how do you work with bloggers, and how can it benefit you? Read on to find out.

How Can I Work with Bloggers?

If you’re new to the world of blogging, let’s recap. Bloggers post online about their specific niche or industry, for example, beauty or cooking, and combine frequent and original content with a distinct tone of voice to amass a number of followers interested in their area.

This makes them a prime target for brands. Say you run a B&B, and as part of your content strategy, you’ve identified a particular blogger who gets 30,000 unique web hits to their travel blog a month. By reaching out to this blogger and offering them a complimentary stay or meal at your B&B in exchange for a blogpost detailing their experience, you expose your business to those 30,000 captive and relevant readers.

The Worlds of SEO and PR are Combining

In last week’s post, we touched on the importance of integrating your SEO and PR strategies. Now more than ever, it’s important to use PR tactics to get people talking about you in order to gain those all-important back links and improve your search rankings. A great way to do this is through the use of influencers.

Traditionally, PR specialists have engaged with journalists to spread the word about a brand and put a positive story out into the industry space. Now we’re in the digital age, bloggers are the new media – only they’re independent and have distinct personalities, as well as hordes of dedicated followers.

Unlike with the traditional press, blog readers get to know their favourite bloggers personally by reading daily updates on their lives, interests and relationships. Therefore, they are much more likely to make purchases and buying decisions based on their favourite blogger’s advice or recommendations.

The essential element here is trust – unlike celebrities, bloggers are seen more as friends, as normal people audiences can relate to. Our recent post on the rise of YouTubers touched on the influential nature of “vloggers” (video bloggers), whose success is owed to their normality and relatability.

Content Creation

Working alongside bloggers not only means you’ll have some influential new PR advocates, but they’ll be doing a lot of the content heavy-lifting for you, too. Blogposts on third party websites, especially relevant and authoritative blogs, can do wonders for your backlink profile and therefore search rankings.

Our recent post on Google’s search algorithm updates discussed how useful, authentic and relevant content is rewarded above all else by search engines. Working with others in your industry to proactively create even more shareable content and buzz around your brand benefits not only your image, but your SEO, too.

Choosing The Right Blogger

Aligning with the right blogger can help bring your product to life. So, the more followers the better, right? Not exactly – hold on just a second before you start going after Zoella or Alfie Deyes. The kind of blogger you work with will depend largely on your industry, goals and budget.

The best partnerships are the ones born from mutual interests. For example, if you offer industrial cleaning and approach a beauty or fashion blogger, it doesn’t matter how many followers they have or how much money you spend – you’re unlikely to see much return on investment as your product just won’t be relevant to their audience. Instead, select the area you’d like to pursue and concentrate on prolific bloggers in that space.

If you’re a small to medium business and don’t have a budget of hundreds of thousands, you’re better off identifying a group of up-and-coming bloggers with just a couple of thousand followers. As well as being cheaper to work with, they’re more likely to work independently rather than under a management company, so you’ll both have more control over the creative direction of your partnership. The blogger you choose also reflects on you and your brand, so make sure your values and interests are similar before starting out.

Who’s Doing It Right?

There are many examples of brands who have successfully identified and worked with bloggers. Fashion brand Uniqlo recently commissioned a number of emerging fashion bloggers to create content around their collaboration with designer Celia Birtwell, effectively expanding their reach into a younger, more fashion-savvy demographic.

Another innovative method of working with bloggers comes from electronics giant Samsung, and their well-conceived “Bloggers Challenge”  running from August – December 2014.  Open to tech bloggers in South Africa, the challenge involves partaking in a series of quirky tasks, such as preparing a list of meals using just a microwave. Obviously, all challenges must be captured using a Samsung Galaxy 4 phone and uploaded to that blogger’s personal blog or channel. This activity increases Samsung’s share of voice and also supports digital content in South Africa.

We can see here that at the core of a successful blogging partnership are shared values and trust. When choosing bloggers and approaching them with ideas, keep in mind that the content you produce should be beneficial for them, as well as you. In this way, you can build a valuable community, as well as a profitable partnership.


Clever Marketing - Hampshire SEO & Digital AgencyIf you’re not using bloggers to boost your content marketing strategy then get in touch with Surrey digital agency, Clever Marketing. We have content writers to cover many areas and the search engine knowledge to ensure that your SEO is up to scratch.

In addition we can drive traffic to your website with PPC campaigns and social media management.

Call us today on 01276 534 680 or complete our contact form.

How to Make Twitter Work for your Business

As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from strength to strength in its eight year lifespan, an impressive 500 million tweets are now sent on an average day. It’s obvious that Twitter isn’t going anywhere, and brands who are yet to embrace it are missing key promotional opportunities.

Don’t run the risk of falling behind – if you’re unsure about how to make Twitter work successfully for you and your business, here are our top three tips.

Define Your Strategy

Twitter, and social media as a whole, is fairly new medium and for this reason brands are still figuring out what works and what doesn’t.

There’s a growing amount of literature on the web about how Twitter can work for businesses, but what most observers miss is the importance of drawing up your strategy before plunging headfirst into the wonderful world of Twitter.

As the format involves posting quick updates of 140 characters, it might seem that tweeting is pretty straightforward, but there are many different ways you can use Twitter to your advantage.

For example, your yearly professional goal might be to build a digital presence, get your brand voice out into the industry, and promote certain products and services. This is the most common way to use Twitter, and can be achieved most effectively through engaging with your community and industry.

Another, underrated and less talked about way to use Twitter, is to listen. There is much to be learned from what people are talking about and sharing. Stripping back your own noise and always having an ear to the ground can inform you as to what content might work the best for your followers, which leads us on to our next point.

Listen to your Customers

Twitter provides so many great opportunities as a platform due to its sheer scale. Most of your customers are probably using it already – you just need to find them. As you build a captive community, take the opportunity to pay attention to what they have to say not only about your brand, but about your industry, their needs, desires and bug bears in general. Use these learnings to inform future output.

Whether or not you choose to use your Twitter platform as a customer service tool, it can provide another touch-point for your customers to get to know your brand better and also interact with you. Make sure you engage with your followers, start meaningful discussions and always reply to tweets and direct mails – especially in the beginning. Talking to your customers makes you more accessible and relatable. Promoting others also helps you to create trust.

However, always make sure you keep conversations and output professional. Twitter is social and fun, but remember that your account is professional rather than personal. Everything you say and do reflects on your business, so be polite and courteous and never get involved in any confrontation. Resist engaging with things that have only a tenuous link to your company – you’ll gain the most valuable followers by keeping all communications on-brand.

Think Like a Human

This might seem like an odd one, but what a lot of companies forget when they’re crafting their social strategy or promoting themselves on Twitter is that customers want to know they’re talking to a person, rather a company. No one wants to be consistently sold to or have messages shoved down their throat, especially not in this kind of social setting. People use Twitter to keep up with their friends and to see what’s going on around the world. Sales messages can look embarrassingly out of context, so leave them to your other channels.

In essence, joining Twitter is all about joining a conversation. Focus on building a voice and identity that’s true to your brand, and which will also make a user want to follow you in order to gain access to more of your content. Mix up subtly promotional tweets about your company with general observations and comments on your industry. This will make you appear an expert in your given area, and will also help you build up contacts and relationships in your industry.

In a similar way constantly evaluate the quality, quantity and success of your output in terms of shares, retweets and favourites. If you’re not performing as well as you’d hoped, look holistically at the type of content you’re posting. Share news from sites other than your own, host giveaways and interactive posts, join in popular topics and lean toward multimedia where possible – pictures and videos are more immediately engaging and can be used to promote your activity on other channels such as Instagram.

Above all, remember that Twitter is a social tool. Keep it light, keep it relevant, and keep it fun, and you’ll soon see the kind of engagement and results you’re looking for.


Clever Marketing - Surrey Digital AgencyTwitter is an important part of your marketing mix, so if you’re feeling overwhelmed by it all, feel free to use Surrey digital agency Clever Marketing as an extension of your business. We’ll manage your social media for you but we can also add SEO into the mix and push traffic to your website with well-managed PPC campaigns.

Call us on 01276 534 680 or fill in the contact form and we’ll get a conversation going.