Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?

Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?

This week Facebook announced its acquisition of Atlas – a network designed to track ads across third party websites and all devices. Purchased from Microsoft for a rumoured $100 million, Atlas is Facebook’s latest move in a bid to increase cross-platform activity and shrink Google’s lead in the paid ad sphere. How Facebook Atlas works, […]