Clever Collaboration: Digital Marketing Agencies and Clients

Collaboration: Digital Marketing Agencies & Clients

Why Digital Marketing Agencies and Clients Should Work Together for Success.

Have you worked with a marketing agency recently? If not, you may find that the world of marketing has changed. And I don’t just mean that it’s gone digital.

It’s no longer about sending out a brief and waiting for a piece of work to come back. It’s about collaboration between agency and client.

At Clever Marketing, we work with our clients as an extension of their own in-house teams – creating marketing strategies that deliver on their objectives.

We want you to share your goals with us.

As a digital marketing agency, we operate best when you share your goals with us. Tell us your problems.

Is your business struggling to build its sales pipeline? Are you keen to attract new types of customers? Are you failing to retain existing customers? Perhaps you’d like to grow your social following?

Whatever your objective, we want you to feel confident that as your digital marketing agency, we will:

  • Respect the confidentiality of any information you share with us.
  • Work with you to develop marketing campaigns to help you achieve your business goals.

We align our marketing strategy with your business objectives.

This is where not all marketing agencies are equal. We don’t market for the sake of marketing.

We align all our marketing efforts with your business objectives. We’ll advise you on the most effective strategy for what you’re trying to achieve.

For example, there’s the dark art of Search Engine Optimisation (SEO). A mystery to some, but not to us. Our SEO services can transform your website so that it ranks highly in search engine results.

Not only do we make sure your site is search engine friendly, we also analyse SEO data to help you discover new opportunities. Because what you want is not just more traffic – what you need is more relevant traffic.

We can show you the results of our analysis, interpret the data and help you plan your long-term strategy. As a result, you can generate new leads whilst at the same time improving the user experience of your website.

And, if you want to boost your lead generation efforts, we can also undertake Pay Per Click (PPC) campaigns via Google Ads, Bing Ads or paid social like LinkedIn or Facebook ads. PPC campaigns can be targeted, based on location, demographics, language, interests, and time.

PPC can be used to promote new products or services or simply drive more traffic to your website. Plus, with detailed tracking, this form of advertising can help you to make data-driven decisions.

We understand that you know your business best.

Of course, you know your products and services better than anyone.

However, this can lead you to assume a certain level of knowledge on the part of your clients. But the fact is, information that may seem obvious to you may not be apparent to them. This is why it pays to have a fresh pair of eyes to examine your communications.

What we bring to the table as a marketing agency are fresh insights along with an extensive range of experience in different areas of marketing. Together, our teams can work with you to decide on the best way to communicate your message and grow your business.

We offer the latest marketing technology.

Clever Marketing is a digital marketing agency made up of experts from varied fields. Our team of skilled individuals are highly experienced in different aspects of digital marketing.

And because we’ve worked with a diverse number of business and industries, we have a wide-ranging experience of what works (and what doesn’t) in a variety of marketplaces. This allows us to bring best practice to our marketing campaigns.

Plus, as well as gaining the in-house knowledge and skills of our team, you’ll also be able to take advantage of some rather impressive technology. We’re talking about the latest design software and up-to-the-minute data analysis tools.

At Clever Marketing, we continually invest in new technology and training to help our marketers, digital experts, designers, and copywriters deliver their best work – and gain the most positive results for our clients.

We analyse data so you can make informed decisions.

A significant aspect of what good digital marketing agencies do is to analyse data from campaigns. If a particular campaign is a success, we want to be able to repeat it.

Similarly, if a campaign isn’t effective, we need to know why. We’ll look at results, investigate why something didn’t work – and then make changes to turn it into a winner.

That’s why we run reports on different metrics – so we can provide educated recommendations. By giving our clients accurate and insightful information and analysis, we can help them to make informed decisions about the marketing direction they take.

We work collaboratively to achieve results.

We like to engage with our clients throughout a marketing campaign because their feedback is essential. If there’s a problem, we want to know about it, so we can fix it.

Dissatisfaction with marketing agencies tends to occur when unrealistic expectations are set. That’s why it pays to work collaboratively.

For example, some campaigns won’t deliver immediate results. Which is why we’re honest with our clients about what we expect a campaign to achieve and how quickly they’re likely to see results.

When we embark on a new marketing strategy with a client, we’re clear at the outset about the anticipated short and long-term outcomes. And during the campaign, we maintain open, honest and consistent communication – so our clients are aware of what’s happening at all times.

We want you to be successful.

Ultimately, our marketing efforts are always targeted firmly towards your business goals. And we don’t lose sight of this. Each client has a dedicated account manager, so there’s engagement at every stage.

By working collaboratively with our clients, we can identify what makes them different and create campaigns just for them. As a result, we have loyal customers who return to us again and again.

If you’d like to find out more about a , call us to discover what we can do for your business.

Clever Marketing - Hampshire Digital AgencyBased in Hampshire SEO, PPC and social are our key digital channels with web development and graphic design skills to boot.

As a Hampshire digital marketing agency, Clever Marketing are uniquely positioned to serve London and the home counties (including Surrey and Berkshire). We’re easy to get to and easy to get on with, so if you want a collaborative relationship for once, call us on 01276 534 680 or fill in our easy contact form.

Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

Appealing to Different Customer Budgets

One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services.

We’ve seen a number of successful businesses responding to this change in the commercial landscape with a more flexible offering, one that appeals to different business budgets and cash flows.

They recognise that not everyone may want to purchase a product or service in its entirety – say with all its add-on features, bells and whistles. You’ve probably come across this in the travel industry when you’re presented with options to add car hire or a hotel stay on to a flight purchase.

One example is the budget airline Easyjet who charge for a basic flight and then add on extra charges for additional bags, drinks etc.

By providing different purchasing options to a customer, you can gain a competitive edge on those rivals who are sticking to a ‘one size fits all’ range.

One anecdote we’ve heard is from our Digital Marketing Manager who previously worked in the IT department for the global brand of a multinational corporation. When their team “sized up” jobs they would do it by “t-shirt sizes” – Small, medium or large.

The criteria for their sizes were:

  • Small – An hour or two’s work
  • Medium – up to four hours’ work
  • Large – Four hours plus, up to a day or more

So this might give you an idea of what you can offer to suit different customer budgets.

Whilst you don’t want to overwhelm customers with numerous configurations, by creating a handful of simple and clearly defined package options you can capture the interest from a broader range of customers – albeit with different budgets.

Clever Marketing - Hampshire SEO & Digital AgencyIf you’d like more ideas on how to package and market your products and services to appeal to different customer budgets please do contact Surrey marketing agency Clever Marketing on 01276 534 680 or email

We’re good at SEO and offer hands-on PPC management plus we mix these up with your social media and traditional marketing channels.

How easy is it to buy from you?

How Easy is it to Buy from You? A 5 Step Checklist

Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether.

It is worth taking time out to double-check that your business continues to offer an easy purchasing process for its customers. On an annual basis you must re-evaluate whether the following points remain clear, concise and user-friendly, from your customers’ perspectives:

  1. Marketing and sales communications – both printed and digital. Do they perform well on smartphones and tablets if your customer base is a heavy user of this technology? Are they easy to understand with clear calls to action?
  2. Sales enquiry points – whether it’s a phone line, web contact/booking/order form or email address, find out how easy and pleasant it is to use. How quickly does it respond to customers and how good it is at keeping them informed of the next steps?
  3. Sales team – how friendly, understanding and efficient are your sales team. Are they able to quickly understand the customer’s requirements and propose the right solution for this?
  4. Product/service delivery – is this professional, efficient and positively add to the process of buying from you?
  5. AfterSales support and billing – if your product/service lends itself to billing after delivery, check that your invoices are clear in the presentation of your fees. How often is the fee above what the customer is expecting? Few will want to experience unexpected and unwelcome surprises and so you should consider how you communicate any potential budget overruns earlier on in the sales process.

Also, consider whether the after sales support you offer encourages the customer to be pleased and reassured by their purchase? The more special they feel; the more likely they are to recommend you. Think of ways to use the goodwill after the purchase to subtly position add-ons or further products or services which complement their current purchase.

If you’d like more ideas on how to make it easy for customers to buy from you, please contact the Clever Marketing team.

Build competitive advantage by enhancing your customer experience

Build Competitive Advantage by Enhancing your Customer Experience

With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last. Whilst it is tempting to focus purely on new prospects, there is often much commercial benefit to be gained from your existing customers.

The Value of your Customer Base

Certainly, throughout 2014 you will want to ensure those customers continue favouring your business offering over others and maintain their levels of expenditure with you. Ideally, you will also want them to consider other aspects of your service or product range and increase the range they buy.

Uncovering your Customer Experience

The key to all this will be how good your customer experience is. This doesn’t just equate to the quality of your product or service, although that does have a major part to play. It also involves the pre- and post-sales interactions you deliver around your product/service. Each of these interactions needs to be positive and one your customers find comfortable, easy to understand and even enjoyable.

Test it out

To help you improve the customer experience you deliver, try it out for yourself or employ a mystery shopper specialist to test and report back to you. Where possible you should aim to simplify any complex messages, ease the process of buying from you and ensure the after-sales experience encourages customers to want to buy more.

Become Invaluable

2014 will no doubt see people continuing to be busy and so the more you can make your customers’ lives easy and hassle-free, the more they’ll opt for your business offering over another’s. Clever Marketing has helped a number of firms identify gaps in their customer experience and have successfully tackled these to improve client loyalty, create greater awareness of the firms’ business offering and generate up-selling opportunities.

Clever Marketing - Hampshire Digital AgencyLearn more about gaining a competitive advantage by improving your customer service experience.

Get in touch with Hampshire digital agency Clever Marketing on 01276 534 680 or complete our simple contact form.