5 Ways To Refresh Your Website in 2017

Ways to refresh your website in 2017

The New Year is all about re-evaluating and that means it’s the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity to ensure you’re attracting and retaining the right kind of customers. January is an ideal time to review your website and how […]

Avoid Being Pigeonholed by Customers

Avoid being pigeonholed by customers

Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision. […]

Appealing to Different Customer Budgets

Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number of successful businesses responding to this change in the commercial landscape with a more flexible offering, one that appeals to different business […]

Converting Leads into Sales: 3 Key Factors

Converting leads into sales - Lead generation from Hampshire SEO agency, Clever Marketing

It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales.

How Easy is it to Buy from You? A 5 Step Checklist

How easy is it to buy from you?

Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether. It is worth taking time out to double-check that your business continues to offer an easy purchasing process for its customers. On an annual basis you […]