Tag: customer journey

Avoid being pigeonholed by customers

Avoid Being Pigeonholed by Customers

Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision. […]

SHARE THIS: [DISPLAY_ULTIMATE_SOCIAL_ICONS]


Clever Marketing

Appealing to Different Customer Budgets

One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number of successful businesses responding to this change in the commercial landscape with a more flexible offering, one that appeals to different business […]

SHARE THIS: [DISPLAY_ULTIMATE_SOCIAL_ICONS]


Converting leads into sales

Converting Leads into Sales: 3 Key Factors

It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales. And yet customer interest is notorious for waning, which is why it’s important to remember that one ‘touch-point’ alone with your company rarely persuades […]

SHARE THIS: [DISPLAY_ULTIMATE_SOCIAL_ICONS]


How easy is it to buy from you?

How Easy is it to Buy from You? A 5 Step Checklist

Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether. It is worth taking time out to double-check that your business continues to offer an easy purchasing process for its customers. On an annual basis you […]

SHARE THIS: [DISPLAY_ULTIMATE_SOCIAL_ICONS]


Build competitive advantage by enhancing your customer experience

Build Competitive Advantage by Enhancing your Customer Experience

With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last. Whilst it is tempting to focus purely on new prospects, there is often much commercial benefit to be gained from your existing customers. The Value of your […]

SHARE THIS: [DISPLAY_ULTIMATE_SOCIAL_ICONS]