How Important Are Personalisation and Localisation for your Business?
According to E-consultancy, while 94% of companies can see the value of personalised marketing, less than half of companies are putting it into practice. Which half do you fall into – those reaping the rewards of personalised marketing, such as loyal customers and improved brand image, or those late to the party, wondering why their customers […]
Maximising Prospect Engagement – Getting Your Marketing Heard
It is getting harder for marketing messages to get through to people as busy lives and a fog of noise from multiple communication channels often gets in the way. Increasingly it is making real commercial sense to focus on small groups of customers at a time – ones who share some kind of similarity in […]