There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]
8 Steps to Increase Traffic to Your Website: Part Five You do have a content strategy don’t you? Because one of the tenets of the website industry is that Content is King. Bill Gates said this in an essay in 1996 and, all these years later, it still holds true. Websites such as the BBC, […]
Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website. This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to […]
By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.
Ten years ago, all of the big brands were using high budget celebrities to market and promote their products. These days, you’re much more likely to see a completely different type of brand ambassador at the helm; and you’ve probably never heard of them.
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.