There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]
Every so often, I’ll hear a comment or be asked a question about external links in website content. Once, the comment was “I was going link out from this article but then I decided not to.” Another time, the discussion was about some copy that I’d crafted for a client: “But there’s an external link […]
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low.
Content is King, the saying goes. But is that for people or search engines, who do you write for?
By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.
Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent study from, the Content Marketing Institute and MarketingProfs, 90% of B2C marketers said they were using content marketing in 2014, compared with 84% the previous year. […]
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision. […]