We all see examples of branding every day. When we’re shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to evolve with it to ensure we remain ahead of the curve. With this in mind, we take a look at the top five web design trends we think you should be looking out for in 2017.
When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.
Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other on social media, to co-branding and launching a new product.