Ten years ago, all of the big brands were using high budget celebrities to market and promote their products. These days, you’re much more likely to see a completely different type of brand ambassador at the helm; and you’ve probably never heard of them.
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The popularity of free and intuitive blogging platforms, such as Blogger and WordPress, has meant that anyone with an internet connection can now create a blog and publish their opinions to their heart’s content. In such a busy marketplace, it can be difficult for your own posts to get the attention and traction they deserve. […]
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