SEO is both an art and a science and by “doing SEO” you’re giving your website and individual web pages the best chance to be seen by the right people.
How you approach your SEO very much depends on whether you have an existing website or are planning a new presence. In a nutshell, you will need to choose the primary keywords that best reflect your products and services and create a quality website with the correct structure and content.
You’ll want to show off your products, services and information in the best manner possible, with a fast, good-looking website that works well on both desktop and mobile. The content within your website will need to demonstrate those previously mentioned qualities of expertise, authority and trust – after all, you want to recognised as the best at what you do.