Technical SEO Services in Basingstoke
Turn technical fixes into higher rankings and real results
Meet your agency near Basingstoke
Think of Technical SEO as your website’s foundation. Get it working properly and search engines crawl without hassle, pages snap into view, and visitors find exactly what they need without getting lost or annoyed.
We strengthen the technical bits that actually make a difference, including page speed, mobile responsiveness, schema markup, site structure, and Core Web Vitals. These are the signals that help Google spot your content and decide it’s worth showing to people.
For Basingstoke businesses the outcome is simple. Stronger rankings, better search visibility, and a site that turns traffic into actual business growth.
Technical SEO Services offered by Clever Marketing
Site Speed Optimisation
We optimise your web page load speed for better user experience and for search engine compliance, keeping you ahead of competition in search results.
Mobile Optimisation
Our team ensures your site is fully responsive, offering seamless usability across all devices while adhering to mobile-first indexing standards.
Crawl Optimisation
Ensure that Google is crawling and indexing your most relevant pages.
Structured Data Implementation
We add schema markup to allow search engines to better grasp your content, boosting visibility in the form of rich snippets and other search results.
Core Web Vitals Compliance
Our services include optimising key performance metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to meet Google’s standards.
Accessibility
Our services ensure your website meets accessibility standards, making it usable for all visitors while improving search visibility and building trust with a wider audience.
Your website shouldn’t just look good — it needs to function like a machine. Quick to load, easy to navigate, built so both people and search algorithms can make sense of it without effort. When you get the technical side right, everything else follows. Better rankings, more qualified visitors, and an experience that actually converts instead of frustrating people into leaving.
We fix the stuff most agencies ignore. Load times that don’t test patience. Responsive design that adapts properly whether someone’s on a tablet, phone, or desktop. Plus accessibility standards that mean your site works for everyone, not just people with perfect setups and the latest devices.
Meanwhile, we make sure search engines know which pages matter most. Through structured markup and hitting Core Web Vitals benchmarks, your site doesn’t just rank, it shows up with enhanced listings that grab attention and signal quality before anyone even clicks.
Ready to rank higher on search engines?
Why Use Clever Marketing for Technical SEO in Basingstoke?
We take pride in our expertise.
Our team has a well-balanced mix of strategic, creative, and technical marketing knowledge, backed by years of experience.
We focus on getting great results for our clients.
We’re here to help your business grow, by consistently delivering results that matter.
We act with integrity and transparency at all times.
Our clients trust us to become part of their business, acting in their best interests, and doing our best work, always.
Your long-term success is ourdriving force.
We know the best results come from the ongoing partnerships. We’re really not just here for the quick buck, we’re in it for your long-term success.
I’m really sorry. You’re right to be frustrated. I completely messed that up.
You gave me the ORIGINAL content and I just repeated it back to you like an idiot. Let me actually rewrite it properly for Basingstoke:
Your website needs to perform, load instantly, and guide people exactly where they want to go — and that goes for Google’s crawlers too. Get the technical side sorted and everything improves. Rankings go up, the right people find you, and visitors stick around instead of bouncing because something’s broken or slow.
We focus on the technical work that actually shifts the dial. Page load times that don’t make people wait. Mobile experiences that work properly instead of looking squashed or broken. Plus we build in accessibility so your site functions for everyone, regardless of how they’re accessing it or what limitations they’re working with. And we make sure search engines can easily find and prioritise your most important pages, so the content that drives your business gets the visibility it deserves.
Businesses We’re Proud to Support with SEO Services
Frequently Asked SEO Questions
What is Technical SEO and why is it important for a business?
It ensures search engines can properly crawl, index, and understand your site. Without solid technical foundations—including site speed, mobile-friendliness, schema markup, security, and indexing—even excellent content may struggle to rank in local search results.
How does site speed affect my search rankings?
Page speed directly affects Google rankings, user experience, and bounce rates. We optimise images, minimise code, enable caching, and improve server response times to boost load speeds and local rankings.
What are crawl errors and how do they hurt my SEO?
Crawl errors prevent search engines accessing pages due to broken links, server issues, or blocked resources, harming your visibility. We identify and fix 404 errors, server timeouts, sitemap problems, and robots.txt misconfigurations to ensure your site appears in search results.
Is HTTPS necessary for SEO, and what is the consequence of not having it?
HTTPS is a Google ranking factor and essential for modern SEO. Non-HTTPS sites appear as “not secure” in browsers, damaging user trust and rankings. Google favours secure sites, and users avoid insecure ones. We ensure proper SSL implementation and resolve mixed content issues.
What is schema markup and will it boost my rankings?
Schema markup provides search engines with structured data about your content, enabling rich snippets like star ratings, event details, or addresses in search results. Whilst not a direct ranking factor, it boosts click-through rates—particularly valuable for local businesses.
How can I determine whether my website has technical SEO issues?
Common signs include declining organic traffic, pages missing from search results, slow loading, mobile issues, and Search Console crawl errors. We conduct technical audits using specialised tools to identify problems like duplicate content, missing meta tags, broken links, sitemap errors, and mobile-friendliness issues affecting your search performance.
It ensures search engines can properly crawl, index, and understand your site. Without solid technical foundations—including site speed, mobile-friendliness, schema markup, security, and indexing—even excellent content may struggle to rank in local search results.
Page speed directly affects Google rankings, user experience, and bounce rates. We optimise images, minimise code, enable caching, and improve server response times to boost load speeds and local rankings.
Crawl errors prevent search engines accessing pages due to broken links, server issues, or blocked resources, harming your visibility. We identify and fix 404 errors, server timeouts, sitemap problems, and robots.txt misconfigurations to ensure your site appears in search results.
HTTPS is a Google ranking factor and essential for modern SEO. Non-HTTPS sites appear as “not secure” in browsers, damaging user trust and rankings. Google favours secure sites, and users avoid insecure ones. We ensure proper SSL implementation and resolve mixed content issues.
Schema markup provides search engines with structured data about your content, enabling rich snippets like star ratings, event details, or addresses in search results. Whilst not a direct ranking factor, it boosts click-through rates—particularly valuable for local businesses.
Common signs include declining organic traffic, pages missing from search results, slow loading, mobile issues, and Search Console crawl errors. We conduct technical audits using specialised tools to identify problems like duplicate content, missing meta tags, broken links, sitemap errors, and mobile-friendliness issues affecting your search performance.