Currently, mobile accounts for half of web traffic in the UK. That figure of 50% has been steady for the past two years.
With half of your visitors using mobile devices to view your website, it is critical that you make sure your website is mobile friendly and that you fully optimise your site to rank on mobile.
Websites should be designed for “mobile first”. It’s a philosophy and practice that was first made popular by Google back in 2010 and makes clear the fact that the mobile version of a website should be made before the desktop version.
Of course, back in 2000 we were building WAP versions of websites as well as desktop versions, so for design principles to come full circle is brilliant.
The mobile first philosophy is important in mobile SEO because sites should be quick to load and easy to navigate on mobile devices. Whilst these might not seem direct SEO practices, they both have a major effect on mobile SEO strategy.
Then Google made sure that mobile versions of websites were indexed and distributed to even desktop searches. So wherever you are and on whichever device you search on, the results pages show the sites gathered from Google’s mobile crawl.
Your website needs to load in under 1 second on a mobile device, all your content needs to be visible and not hidden, your navigation should be easy and everything should be clear and accessible.
Mobile search also goes hand-in-hand with local search, so making sure your website is both mobile-friendly and optimised for local and hyper-local searches is crucial to your performance in the Search Engine Results Pages (SERPs).
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Business Development Manager | RHW
60% year-on-year organic traffic increase.
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