MOBILE SEO STRATEGY

THE HAMPSHIRE SEO AGENCY
THAT DELIVERS RESULTS!

Search Engine Optimisation (SEO) Services

Mobile SEO has become exceptionally important over the last few years as the proportion of web traffic on mobile devices has increased significantly.

There have been various data sets over the last decade predicting when mobile traffic would overtake desktop traffic. When Google started flagging up mobile sites in November 2014 that was an early signal of the search giant’s intent. Then in February 2015 it announced that sites should be mobile friendly by April 21st that year or risk positions in the SERPs.

Currently, mobile accounts for half of web traffic in the UK. That figure of 50% has been steady for the past two years.

With half of your visitors using mobile devices to view your website, it is critical that you make sure your website is mobile friendly and that you fully optimise your site to rank on mobile.

Mobile First

Websites should be designed for “mobile first”. It’s a philosophy and practice that was first made popular by Google back in 2010 and makes clear the fact that the mobile version of a website should be made before the desktop version.

Of course, back in 2000 we were building WAP versions of websites as well as desktop versions, so for design principles to come full circle is brilliant.

The mobile first philosophy is important in mobile SEO because sites should be quick to load and easy to navigate on mobile devices. Whilst these might not seem direct SEO practices, they both have a major effect on mobile SEO strategy.

Mobile First Search

Then Google made sure that mobile versions of websites were indexed and distributed to even desktop searches. So wherever you are and on whichever device you search on, the results pages show the sites gathered from Google’s mobile crawl.

Your website needs to load in under 1 second on a mobile device, all your content needs to be visible and not hidden, your navigation should be easy and everything should be clear and accessible.

Mobile search also goes hand-in-hand with local search, so making sure your website is both mobile-friendly and optimised for local and hyper-local searches is crucial to your performance in the Search Engine Results Pages (SERPs).

Our SEO Expertise

Business Intelligence

We start by taking a deep dive into your business model and fully understand your products and services, who your customers are and what they need.

Keyword Research

Once we understand your business model and know your audience, we analyse the keywords that are likely to attract the most relevant traffic; visitors who will engage and convert.

SEO Strategy

With an innate understanding of your business offering and who your audience are, we develop an SEO strategy that is designed to deliver over the medium and long term.

SEO Audits

Let’s analyse an existing site or webpage. We can see exactly what you need in terms of technical fixes, copy and keyword help. We can audit other websites too for competitive analysis.

Local SEO

Being found first on local search is more important than ever these days, and we’ll make sure your business is found in the local rankings.

eCommerce SEO

Selling online is a vital service, we ensure that your ecommerce site is fully optimised to compete with the competition.

On-Page SEO

We have over twenty years’ copywriting experience and the same in search engine optimisation. We’ll make your pages stand out.

Technical SEO

This is where our expertise extends to the web development level. You’ll have pages that look good and function well too.

Mobile SEO

Your website has to be mobile-friendly and designed to be mobile-first, ensuring the best user experience on hand-held devices.

SEO Reporting

Analysing the traffic and measuring results, we adjust your ongoing SEO campaigns and advise on your content marketing plan, further SEO and supporting channels.

Work With The Best SEO Agency in Hampshire

Why wait? Here’s your opportunity to work with the digital marketing agency who truly understands you and your future strategy… Enquire Now and discover why we are the number one choice for local, national and global businesses.

They have done excellent work in helping us develop and deliver direct digital campaigns, optimise our website and keep our rankings very high on Google and other search engines without having to resort to highly expensive alternative options.

Business Development Manager | RHW

60% year-on-year organic traffic increase.

500% increase in goal conversion rate.

Nearly 500% increase in goal completions.

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