Only the best SEO management & practices allow a website the opportunity to obtain high positions in search engines to begin with, not to mention stay there for the long run. While you cannot buy the right to appear in organic spots, you do have to earn it. The SEO landscape is driven by the ever-changing search engine algorithms, a plethora of indicators which determine how important and how relevant your website is for the search terms important to your business.
Due to the dynamic nature of the constantly-evolving search engine algorithms, SEO strategies are bespoke for every company. While there are a number of consistent elements which need to be adhered to, following these does not necessarily create the exact same results for every website. A number of factors will come into play – competition being one of them as you will not be the only company pursuing the same search terms!