All too often technology campaigns will skip the first 4 steps and start with a technical breakdown of the capabilities of their solution, mistakenly favouring “how” over the more relevant questions of “What & Why”.
Clever Marketing have worked with the largest technology companies offering some of the most complex solutions on the market, from Hyperconverged systems, Virtualisation, Software Defined environments and Cloud (Public, Private & Hybrid), all the way down to End Point Security, Consumables and Peripherals. We understand the complex and overlapping nature of these solutions as well as the unique needs of the wide customer base with a footprint across all vertical markets and company sizes.
Our knowledge comes from experience and through delivering campaigns for Microsoft, HPE, IBM. Oracle, VMware, Dell and Lenovo as well as a myriad of SMB Technology Services Providers.