Social media management

Public sector social media that informs, engages and earns trust.

Name: Clever Marketing
Rating: 4.8

Your social channels are an important source of information for residents, patients, service users, partners and local communities. We plan, create and manage clear, accessible content that helps people understand what is happening, why it matters and what they need to do next.

Your social channels are not just marketing platforms.
They are frontline communications channels.

Public sector social media has a demanding job. It must communicate essential information, explain services, support campaigns, respond to questions and maintain public confidence, often in real time.

Every post is visible, open to challenge and capable of attracting responses beyond its original audience. Content therefore needs to be accurate, accessible, appropriately appointed and written for the people who will actually read it.

We bring strategy, planning, content creation and community management together, helping your organisation maintain a useful, consistent and trusted social media presence.

Everything needed to manage
 public sector social media properly.

We can provide a fully managed service or work alongside your internal communications and marketing teams. Support is shaped around your channels, audiences, resources and governance requirements.

1.
Social media strategy

We establish what each channel is there to achieve, who it needs to reach and how it supports wider organisational priorities. This creates a clear framework for planning, publishing and measuring content, whether we manage the channels directly or work alongside your internal team.

2.
Channel and content planning

We develop structured content plans and calendars around organisational priorities, campaigns, service updates, seasonal activity and emerging issues. This creates consistency while retaining enough flexibility to respond quickly.

3.
Content creation

Our team creates clear, engaging and accessible copy supported by suitable graphics, photography, video and animation. Content is adapted for each platform rather than being duplicated indiscriminately across every channel.

4.
Publishing and day-to-day management

We schedule and publish appointed content, maintain a consistent tone of voice and make sure channels remain active, current and useful to their audiences.

5.
Community management and moderation

Social media is a conversation, not a broadcast channel. We can monitor comments and messages, respond in line with agreed protocols, identify issues requiring escalation and help maintain constructive community engagement.

6.
Campaigns and paid social

Where organic reach alone is not enough, targeted paid activity can help important information reach specific communities. We plan, create and manage campaigns around defined audiences, objectives and budgets.

7.
Governance, accessibility and risk

We build accessibility, approval processes, moderation policies, account security and escalation procedures into the service. This helps teams publish confidently without creating unnecessary delays.

8.
Monitoring and reporting

We report on the measures that matter, including audience growth, reach, engagement, sentiment, response and campaign outcomes. Findings are used to improve future content and channel performance.

A social media service that works with your internal team.

We recognise that public sector content may require input from service leads, policy teams, communications colleagues and senior decision-makers. Our process provides structure without making publishing unnecessarily complicated.

Audit and discovery

We review your existing channels, audiences, content, performance, internal resources, approval processes and current areas of risk.

Strategy and governance

We agree channel objectives, priority audiences, content themes, tone of voice, responsibilities, approval routes and escalation procedures.

Content planning

We build a forward content calendar around campaigns, services, organisational priorities and key dates, leaving room for reactive communications.

Creation and approval

Copy and creative assets are produced in agreed formats and submitted through a clear, manageable approval process.

Reporting and refinement

Regular reporting shows what audiences are responding to, where improvements can be made and how activity is contributing to wider communications objectives.

Publishing and engagement

We publish content, monitor responses and manage agreed levels of community engagement, referring sensitive or specialist enquiries to the appropriate internal team.

We manage social media for the public sector organisations such as:

Local councils and district authorities
Combined authorities and regional government
Central government departments and agencies
NHS trusts, integrated care boards and health authorities
Emergency services and blue light organisations
Universities, colleges and education bodies
Housing associations and registered providers
Non-departmental public bodies
Publicly funded charities and third sector organisations

We are GCA appointed and
ready to engage.

We are listed on GCA frameworks RM6124 and RM6237. Paid advertising services can be procured through either, removing the need for a full competitive tender in many cases. Central government and ALBs should factor in Cabinet Office approval for AMC spend of £100,000 or over.

What our clients say

Businesses we've helped grow. In their own words.

We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.

Nescot

“Clever Marketing balanced what the brand needed with what I, personally, wanted to say. They listened, then pushed back where it improved things. The result exceeded my expectations, came in on time and on budget, and is already delivering results. Even the college alpacas behaved on camera. A pleasure to work with, and it shows in the final product.”

AgiLab

“The Clever Marketing team is very active. They are quick to answer mails and are willing to work with you on your digital marketing projects. They offer a really good range of services such as writing blogs for you, website maintenance and design and helping you with social media.”

Cyan Solutions

“The team at Clever have been fantastic – they’ve completely exceeded my expectations. They’re a dream to work with and have understood what we wanted to achieve. Would 100% recommend – they’ve been a huge help with all things marketing – website redesign & build, branding, digital campaigns, copy & design.”

Andina Ingham

“Clever Marketing spotted that our website needed improvement and helped us build a new one, with ecommerce built in. We’re impressed with the result. They now handle our SEO and digital marketing too.”

Perspective Risk

“We were very impressed with the digital brochure Clever Marketing created for Perspective Risk. Visually appealing and easy to navigate, with interactive elements like clickable links and videos that added to the experience. Highly recommended.”

Hartley Law

“Clever Marketing has delivered on several projects aimed at generating more enquiries, with real impact on both quality and volume. The team are professional, responsive and genuinely care about results. No hesitation recommending them.”

Flyertech

“I’ve worked with Clever Marketing for the past few years. Brian Woodcock and his team designed and developed our Flyertech website, making the process easy from start to delivery. No hesitation recommending them.”

Farnborough 6th Form

“I have used Clever Marketing to assist with the design of our College Prospectus for the past two years and have been really pleased with the quality of their work. They took the time to listen and understand what we wanted to achieve and gave good advice and guidance. The whole process was very smooth and painless, I would recommend them.”

St Magnus

“Clever Marketing came highly recommended for our new multi-site website. Despite the complexity, they made it seamless, exceeded expectations and even helped with branding. Now working together on digital marketing.”

OSS Recruitment

“Brian was helpful & knowledgeable and his team produced an excellent website for us. We are very pleased with the outcome and would recommed Clever Marketing to anyone looking for a new site or a re-vamp of their existing one.”

Premium Home Care

“Clever Marketing are the most pleasant, flexible and supportive digital agency I’ve used. Knowledgeable and relentless, they research your competitors and build websites with a real edge. Always recommend them for value for money.”

Shipnet

“Since partnering with Clever Marketing in 2022, they’ve managed our Google and LinkedIn PPC campaigns internationally, generating several new leads every month. Their ideas and dedication have made a real difference, an agency that delivers on its promises.”

The next step

It’s time to be more clever with your marketing.

Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.

On our discovery call we’ll cover:

Where you want your business to be, and what marketing needs to do to get you there.
What’s holding growth back right now.
An honest look at whether your website and marketing are pulling their weight.

Fill in the form and we’ll be in touch to find a time that works.

Public sector social media that informs, engages and earns trust.

Your social channels are not just marketing platforms. They are frontline communications channels.

Everything needed to manage public sector social media properly.

1. Social media strategy

2. Channel and content planning

3. Content creation

4. Publishing and day-to-day management

5. Community management and moderation

6. Campaigns and paid social

7. Governance, accessibility and risk

8. Monitoring and reporting