PR and communications

Public sector communications
that build trust.

Name: Clever Marketing
Rating: 4.8

Public sector organisations operate in complex and highly scrutinised environments. We help you explain decisions clearly, reach the people who matter and protect confidence in your organisation through strategic PR, media relations and purposeful content.

Good public sector PR is not
about making more noise.

Councils, NHS bodies, government departments and public services need to communicate with people who have different needs, levels of knowledge and reasons for paying attention.

The subject matter can be technical, sensitive or politically charged. Messages may need to pass through several approval stages while remaining clear and relevant to journalists, employees, partners, stakeholders and the public.

We turn complex information into accurate, accessible communications. Every programme starts with a clear understanding of the audience and what the communication needs to achieve, before building the right combination of messages, content and channels around it.

Everything needed to communicate
 with clarity and confidence.

Every PR and communications brief is different. We shape our support around your objectives, audiences, internal resources and approval processes. Depending on your requirements, this can include:

1.
Communications strategy and planning.

We develop practical communications strategies grounded in clear objectives, defined audiences and measurable outcomes. This includes identifying opportunities, risks, messages, channels, responsibilities and realistic delivery timescales.

2.
Messaging and narrative development.

Complex policies, projects and service changes need language people can understand. We create clear, consistent messaging supported by key message documents, briefing notes, FAQs, presentations and spokesperson materials.

3.
Media relations and press office support.

We identify credible media opportunities, develop strong stories and manage relationships with relevant journalists. Support can include press releases, media pitches, reactive enquiries, interview coordination and ongoing press office services.

4.
Campaign communications.

From service launches and consultations to awareness and behaviour-change campaigns, we develop joined-up communications plans that give each audience the right information through the right channels.

5.
Thought leadership and content.

We help senior leaders and subject experts share useful knowledge and informed perspectives. Content can include opinion articles, blogs, speeches, reports, case studies, award entries and executive communications.

6.
Issues and crisis communications.

When scrutiny increases, organisations need clear responsibilities, accurate information and a calm response. We support scenario planning, holding statements, response protocols, spokesperson preparation and live issues management.

7.
Measurement and reporting.

Reporting should show more than how many pieces of coverage were generated. We assess reach, relevance, message delivery, audience response and progress against the agreed communications objectives.

A communication process built around your organisation, not ours.

Public sector communications often involve multiple stakeholders, detailed governance requirements and several stages of review. We build these realities into the programme from the start.

1. Discovery

We begin by understanding your organisation, audiences, objectives, current reputation, communications challenges and internal approval processes.

2. Strategy

We agree the outcomes the work needs to support and develop a practical strategy covering audiences, messages, channels, risks, opportunities and measurement.

3. Planning and preparation

We create the communications plan and supporting materials, establish responsibilities and build in sufficient time for consultation, review and sign-off.

4. Delivery

Our team manages the agreed activity, working closely with internal communications, marketing, leadership and subject-matter teams.

5. Measurement and improvement

We report against agreed objectives, identify what’s working and use the findings to strengthen future communications.

We support public sector organisations, including:

Local councils and district authorities
Combined authorities and devolved government bodies
NHS trusts and integrated care boards
Central government departments and executive agencies
Emergency services and blue light organisations
Housing associations and registered providers
Universities, colleges and further education bodies
Non-departmental public bodies and arm’s length bodies

We are GCA appointed and
ready to engage.

We are listed on GCA frameworks RM6124 and RM6237. Paid advertising services can be procured through either, removing the need for a full competitive tender in many cases. Central government and ALBs should factor in Cabinet Office approval for AMC spend of £100,000 or over.

Why public sector organisations choose us to design their communications.

We understand the sector

We work with public sector organisations every day.

You will not spend project time explaining procurement, accessibility obligations or stakeholder processes to us.

Accessibility is non-negotiable for us either

The Equality Act 2010 places real obligations on your communications. We treat accessibility as a fundamental requirement, not an add-on.

We design for your team as well as your community

Templates your team cannot update become a problem quickly. We design editable assets with as much care as the public-facing work.

We are CGA appointed

Listed on RM6124 and RM6237. Set up to make procurement straightforward. Ready to go.

What our clients say

Businesses we've helped grow. In their own words.

We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.

Nescot

“Clever Marketing balanced what the brand needed with what I, personally, wanted to say. They listened, then pushed back where it improved things. The result exceeded my expectations, came in on time and on budget, and is already delivering results. Even the college alpacas behaved on camera. A pleasure to work with, and it shows in the final product.”

AgiLab

“The Clever Marketing team is very active. They are quick to answer mails and are willing to work with you on your digital marketing projects. They offer a really good range of services such as writing blogs for you, website maintenance and design and helping you with social media.”

Cyan Solutions

“The team at Clever have been fantastic – they’ve completely exceeded my expectations. They’re a dream to work with and have understood what we wanted to achieve. Would 100% recommend – they’ve been a huge help with all things marketing – website redesign & build, branding, digital campaigns, copy & design.”

Andina Ingham

“Clever Marketing spotted that our website needed improvement and helped us build a new one, with ecommerce built in. We’re impressed with the result. They now handle our SEO and digital marketing too.”

Perspective Risk

“We were very impressed with the digital brochure Clever Marketing created for Perspective Risk. Visually appealing and easy to navigate, with interactive elements like clickable links and videos that added to the experience. Highly recommended.”

Hartley Law

“Clever Marketing has delivered on several projects aimed at generating more enquiries, with real impact on both quality and volume. The team are professional, responsive and genuinely care about results. No hesitation recommending them.”

Flyertech

“I’ve worked with Clever Marketing for the past few years. Brian Woodcock and his team designed and developed our Flyertech website, making the process easy from start to delivery. No hesitation recommending them.”

Farnborough 6th Form

“I have used Clever Marketing to assist with the design of our College Prospectus for the past two years and have been really pleased with the quality of their work. They took the time to listen and understand what we wanted to achieve and gave good advice and guidance. The whole process was very smooth and painless, I would recommend them.”

St Magnus

“Clever Marketing came highly recommended for our new multi-site website. Despite the complexity, they made it seamless, exceeded expectations and even helped with branding. Now working together on digital marketing.”

OSS Recruitment

“Brian was helpful & knowledgeable and his team produced an excellent website for us. We are very pleased with the outcome and would recommed Clever Marketing to anyone looking for a new site or a re-vamp of their existing one.”

Premium Home Care

“Clever Marketing are the most pleasant, flexible and supportive digital agency I’ve used. Knowledgeable and relentless, they research your competitors and build websites with a real edge. Always recommend them for value for money.”

Shipnet

“Since partnering with Clever Marketing in 2022, they’ve managed our Google and LinkedIn PPC campaigns internationally, generating several new leads every month. Their ideas and dedication have made a real difference, an agency that delivers on its promises.”

The next step

It’s time to be more clever with your marketing.

Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there?

The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.

On our discovery call we’ll cover:

Where you want your business to be, and what marketing needs to do to get you there.
What’s holding growth back right now.
An honest look at whether your website and marketing are pulling their weight.

Fill in the form and we’ll be in touch to find a time that works.

Public sector communications that build trust.

Good public sector PR is not about making more noise.

Everything needed to communicate with clarity and confidence.

1. Communications strategy and planning.

2. Messaging and narrative development.

3. Media relations and press office support.

4. Campaign communications.

5. Thought leadership and content.

6. Issues and crisis communications.

7. Measurement and reporting.