AI Content Creation

AI content creation the public sector can trust.

Name: Clever Marketing
Rating: 4.8

Your team is being asked to produce more video and content than ever, on budgets that have not moved to match. We produce campaign films, explainers and content using AI production, with strategy, casting and direction led by people. AI builds what our creative team has designed. Nothing more.

Everyone wants more video.
Public sector budgets have not kept up.

A one-day traditional shoot typically costs £10,000 to £15,000 or more once crew, location, talent and post-production are counted. Output is limited, amends are expensive, and reaching every community with translated versions usually means paying for additional shoots.

AI production changes that equation, and adoption has already moved: 41% of marketing professionals now create video using AI, up from 18% the year before (Wistia State of Video Report, 2025).

Public sector content carries more scrutiny than most, so how AI is used matters as much as whether it is used. Think of it the way the industry adopted CGI. The technology changed. The creative discipline behind it did not.

Everything needed to deliver
 better public sector content.

Every commission is scoped to your specific needs. But across all of our AI content work, you can expect these things as standard.

1.
Strategy before production

Every project starts with a brief covering audiences, key messages and the outcome the content is there to drive. Service uptake, campaign reach, recruitment, behaviour change. Success measures are agreed before anything is made.

2.
Creative direction by people

Casting, storyboarding and direction sit with a named creative director, and every output is reviewed by a person against your brief and brand guidelines before you see it.

3.
Accessibility considered from the start

Plain language scripts, captions and transcripts as standard, and colour contrast checked in every graphic. Content designed to support your accessibility obligations, not create new ones.

4.
Content that reaches every community

Localised voiceover, translated captions and culturally appropriate versions produced from the same brief, without commissioning a second shoot.

5.
Volume without compromise

Every format, duration and aspect ratio from a single production. One campaign brief becomes a full set of assets for web, social, screens and internal channels.

6.
Results you can report

Content is deployed with testing in mind and measured against the communication outcomes agreed at the start, so you can show what it achieved.

A production process with people at both ends.

Our process is built around the realities of public sector work: stakeholder sign-off, procurement requirements and internal review stages. AI does not write the brief, cast the talent, storyboard the scenes or direct. Our creative team does all of that, and a person approves every stage.

1. Strategy and brief

Audiences, objectives, key messages and success measures agreed before production begins. Stakeholder input is built in from the start.

2. Storyboard

Every scene and shot is planned and shared for sign-off before any production tool is opened. Everyone aligned early, expensive rework avoided.

3. Casting

Presenters, voices and visual language selected to fit your brand and the communities you serve, and locked before production begins.

4. AI production

The appointed storyboard is built using specialist AI production tools selected for your brief. Formats, captioned and translated versions are produced together.

5. Director review

The creative director reviews every element against the brief. Revisions are directed, not prompted. Nothing moves forward without sign-off.

6. Deploy and measure

All formats delivered with platform adaptations and a usage brief. Performance is measured against the objectives agreed at the start.

We support public sector organisations, including:

Local councils and district authorities
Combined authorities and devolved government bodies
NHS trusts and integrated care boards
Central government departments and executive agencies
Emergency services and blue light organisations
Housing associations and registered providers
Universities, colleges and further education bodies
Non-departmental public bodies and arm’s length bodies

We are GCA appointed and
ready to engage.

We are listed on GCA frameworks RM6124 and RM6237. Paid advertising services can be procured through either, removing the need for a full competitive tender in many cases. Central government and ALBs should factor in Cabinet Office approval for AMC spend of £100,000 or over.

Content that helps public sector teams do more with less.

Service explainers that reduce inbound calls: how to apply, report, renew or register

Campaign films for public health, safety and behaviour change communications

Recruitment videos that show real roles and reach the right candidates

Internal communications and training content

Social media variants in every format and duration

Campaign stills and graphics produced from the same brief, at the same time

Costs and timelines

AI production removes the largest costs of traditional filming: crew, location, talent and reshoots. Amends and additional versions are produced from the existing production rather than a new shoot day, which is where most of the saving sits.

Every project is priced per project, not by day rate, and quoted after a free discovery conversation. You will know the cost before anything is commissioned.

Common questions

Will AI content look cheap or damage our reputation?

AI is a production tool, in the same way CGI is. What protects your reputation is the creative discipline around it: a human-written brief, planned storyboards, chosen casting and director-led review of every frame before sign-off.

We already have an agency or in-house team.

We work alongside existing agencies and in-house teams. The question is not whether your current setup works, but whether it can produce the volume of content your channels now need, without adding budget or headcount.

How quickly can you deliver?

Faster than traditional production, because there is no filming to schedule and amends do not require a reshoot. Exact timelines depend on your approval stages, so we agree them with you at the brief.

What our clients say

Businesses we've helped grow. In their own words.

We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.

Nescot

“Clever Marketing balanced what the brand needed with what I, personally, wanted to say. They listened, then pushed back where it improved things. The result exceeded my expectations, came in on time and on budget, and is already delivering results. Even the college alpacas behaved on camera. A pleasure to work with, and it shows in the final product.”

AgiLab

“The Clever Marketing team is very active. They are quick to answer mails and are willing to work with you on your digital marketing projects. They offer a really good range of services such as writing blogs for you, website maintenance and design and helping you with social media.”

Cyan Solutions

“The team at Clever have been fantastic – they’ve completely exceeded my expectations. They’re a dream to work with and have understood what we wanted to achieve. Would 100% recommend – they’ve been a huge help with all things marketing – website redesign & build, branding, digital campaigns, copy & design.”

Andina Ingham

“Clever Marketing spotted that our website needed improvement and helped us build a new one, with ecommerce built in. We’re impressed with the result. They now handle our SEO and digital marketing too.”

Perspective Risk

“We were very impressed with the digital brochure Clever Marketing created for Perspective Risk. Visually appealing and easy to navigate, with interactive elements like clickable links and videos that added to the experience. Highly recommended.”

Hartley Law

“Clever Marketing has delivered on several projects aimed at generating more enquiries, with real impact on both quality and volume. The team are professional, responsive and genuinely care about results. No hesitation recommending them.”

Flyertech

“I’ve worked with Clever Marketing for the past few years. Brian Woodcock and his team designed and developed our Flyertech website, making the process easy from start to delivery. No hesitation recommending them.”

Farnborough 6th Form

“I have used Clever Marketing to assist with the design of our College Prospectus for the past two years and have been really pleased with the quality of their work. They took the time to listen and understand what we wanted to achieve and gave good advice and guidance. The whole process was very smooth and painless, I would recommend them.”

St Magnus

“Clever Marketing came highly recommended for our new multi-site website. Despite the complexity, they made it seamless, exceeded expectations and even helped with branding. Now working together on digital marketing.”

OSS Recruitment

“Brian was helpful & knowledgeable and his team produced an excellent website for us. We are very pleased with the outcome and would recommed Clever Marketing to anyone looking for a new site or a re-vamp of their existing one.”

Premium Home Care

“Clever Marketing are the most pleasant, flexible and supportive digital agency I’ve used. Knowledgeable and relentless, they research your competitors and build websites with a real edge. Always recommend them for value for money.”

Shipnet

“Since partnering with Clever Marketing in 2022, they’ve managed our Google and LinkedIn PPC campaigns internationally, generating several new leads every month. Their ideas and dedication have made a real difference, an agency that delivers on its promises.”

The next step

It’s time to be more clever with your marketing.

Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.

On our discovery call we’ll cover:

Where you want your business to be, and what marketing needs to do to get you there.
What’s holding growth back right now.
An honest look at whether your website and marketing are pulling their weight.

Fill in the form and we’ll be in touch to find a time that works.

AI content creation the public sector can trust.

Everyone wants more video. Public sector budgets have not kept up.

Everything needed to deliver better public sector content.

1. Strategy before production

2. Creative direction by people

3. Accessibility considered from the start

4. Content that reaches every community

5. Volume without compromise

6. Results you can report