Name: Clever Marketing
Rating: 4.8

Not just an agency. A team that  actually gets the public sector.

Clever Marketing, now based in Camberley, Surrey, was founded in 2007 and has spent years building expertise in one particular area: helping public sector organisations communicate better, reach wider audiences and get more from their digital and graphic design presence.

That focus is intentional. Working in the public sector is different. The procurement rules, the accessibility requirements, the need to communicate across communities with wildly different needs and levels of digital confidence. The pressure to justify every pound of spending to decision makers and stakeholders.

Generic agencies often underestimate how much of that context they need to carry before they can be genuinely useful. We carry it from day one.

Our team covers graphic design and branding, web development, SEO and paid advertising. That breadth matters because most public sector communications requirements do not fit neatly into one discipline. A website project needs SEO thinking. A campaign needs design and digital working together. Having those capabilities under one roof means fewer handoffs, fewer briefing cycles and more coherent work.

We are based in Surrey but the work is UK-wide. Local councils, NHS trusts, central government departments, housing associations, universities, emergency services. We have worked with organisations of all sizes and all levels of procurement sophistication, from teams running everything through a single framework call-off to organisations managing large multi-year programmes.

A lot of agencies say the right things. Here is what we mean when we say them.

We know the sector before the brief arrives

We do not arrive at your first meeting learning about public sector work from a standing start. We already know why your comms team needs sign off from three directorates before a poster goes to print.

Procurement appointed from the start

We are listed on GCA frameworks RM6124 (Communications Marketplace) and RM6237 (Low Value Purchase System). That means your procurement team has a straightforward, fully compliant route to engaging us without the overhead of a standalone tender. For teams under pressure to move quickly, that is not a small thing.

Plain English, always

Public sector communications gets tangled up in jargon far too often, and usually not because anyone wants it that way. It happens because policy language creeps into public facing copy and nobody has time to translate it back out.

Outcomes you can account for

Every project comes with a measurement plan agreed before work starts, not bolted on afterwards. Clicks, enquiries, applications, whatever the actual measure of success is for your project, we agree it upfront and report against it honestly.

We say no when no is the right answer

Sometimes the honest answer is that what you are asking for will not work, will not represent good value or is not something we are the right agency for. We would rather tell you that at the start of a relationship than let a project run into trouble later.

The services we deliver for  public sector organisations.

Here is the work we most often deliver through the Communications Marketplace.

Graphic Design and Branding

Public awareness campaigns, full brand identity, accessible design for print and digital. We design work that serves real audiences, which means clarity, inclusivity and WCAG compliance come before aesthetics. Prospectuses, annual reports, infographics, campaign assets, templates, collateral. Scoped properly, delivered on time.

Web Design and Development

Public sector websites need to be accessible to everyone, compliant with government standards and straightforward for your team to manage day to day. We build to WCAG 2.1 AA as standard and work across a range of CMS platforms. New builds, redesigns, CMS migrations, accessibility remediations, and ongoing development support.

SEO

If people cannot find your services online, they cannot use them. We work on the technical foundations, the content and the authority-building that moves public sector organisations up the search results that matter to their communities. Audits, targeted improvements, long-term programmes. We focus on the searches that drive real service uptake rather than vanity metrics.

Paid Digital Campaigns

Paid search and paid social with clear objectives, proper measurement and transparent reporting that shows exactly what public money achieved. Seasonal campaigns, service launches, recruitment advertising, and public health messaging. We plan, buy and optimise compliantly and without unnecessary agency mark-up.

Our frameworks

We are on the frameworks. Your procurement team  knows what that means.

Clever Marketing is appointed on two Government Commercial Agency frameworks. That gives your organisation a fast, fully compliant route to engaging us without the time and cost of a standalone procurement exercise.

RM6124 - Communications Marketplace

The Government Commercial Agency Dynamic Purchasing System for marketing and communications work. Use the marketplace to shortlist us, run further competition and engage us compliantly for the work you need. Covers the full range of marketing and comms disciplines, no fixed end panels and open to any public sector body.

RM6237 - Low Value Purchase System

The Government Commercial Agency framework for below-threshold requirements. A faster, simpler route for focused lower-value work where a full competitive process is not required. Ideal for teams who need to move quickly on a well-scoped brief without significant procurement overhead.

Not sure which framework is right for your project?

We are on both and have no interest in pointing you toward one over the other. Tell us what you need and we’ll give you a straight answer.

From district councils  to national agencies.

We work with public sector organisations of all shapes and sizes across the UK. The common thread is not the organisation type, it is the need to reach real people clearly, compliantly and effectively.

Local councils and district authorities
Combined authorities and mayoral offices
Central government departments and executive agencies
Arm’s length bodies and non-departmental public bodies
NHS trusts, integrated care boards and health authorities
Emergency services and blue light organisations
Universities, colleges and further education providers
Housing associations and registered providers
Police and crime commissioners
Publicly funded charities and third sector organisations

What our clients say

Businesses we've helped grow. In their own words.

We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.

Nescot

“Clever Marketing balanced what the brand needed with what I, personally, wanted to say. They listened, then pushed back where it improved things. The result exceeded my expectations, came in on time and on budget, and is already delivering results. Even the college alpacas behaved on camera. A pleasure to work with, and it shows in the final product.”

AgiLab

“The Clever Marketing team is very active. They are quick to answer mails and are willing to work with you on your digital marketing projects. They offer a really good range of services such as writing blogs for you, website maintenance and design and helping you with social media.”

Cyan Solutions

“The team at Clever have been fantastic – they’ve completely exceeded my expectations. They’re a dream to work with and have understood what we wanted to achieve. Would 100% recommend – they’ve been a huge help with all things marketing – website redesign & build, branding, digital campaigns, copy & design.”

Andina Ingham

“Clever Marketing spotted that our website needed improvement and helped us build a new one, with ecommerce built in. We’re impressed with the result. They now handle our SEO and digital marketing too.”

Perspective Risk

“We were very impressed with the digital brochure Clever Marketing created for Perspective Risk. Visually appealing and easy to navigate, with interactive elements like clickable links and videos that added to the experience. Highly recommended.”

Hartley Law

“Clever Marketing has delivered on several projects aimed at generating more enquiries, with real impact on both quality and volume. The team are professional, responsive and genuinely care about results. No hesitation recommending them.”

Flyertech

“I’ve worked with Clever Marketing for the past few years. Brian Woodcock and his team designed and developed our Flyertech website, making the process easy from start to delivery. No hesitation recommending them.”

Farnborough 6th Form

“I have used Clever Marketing to assist with the design of our College Prospectus for the past two years and have been really pleased with the quality of their work. They took the time to listen and understand what we wanted to achieve and gave good advice and guidance. The whole process was very smooth and painless, I would recommend them.”

St Magnus

“Clever Marketing came highly recommended for our new multi-site website. Despite the complexity, they made it seamless, exceeded expectations and even helped with branding. Now working together on digital marketing.”

OSS Recruitment

“Brian was helpful & knowledgeable and his team produced an excellent website for us. We are very pleased with the outcome and would recommed Clever Marketing to anyone looking for a new site or a re-vamp of their existing one.”

Premium Home Care

“Clever Marketing are the most pleasant, flexible and supportive digital agency I’ve used. Knowledgeable and relentless, they research your competitors and build websites with a real edge. Always recommend them for value for money.”

Shipnet

“Since partnering with Clever Marketing in 2022, they’ve managed our Google and LinkedIn PPC campaigns internationally, generating several new leads every month. Their ideas and dedication have made a real difference, an agency that delivers on its promises.”

The next step

It’s time to be more clever with your marketing.

Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.

On our discovery call we’ll cover:

Where you want your business to be, and what marketing needs to do to get you there.
What’s holding growth back right now.
An honest look at whether your website and marketing are pulling their weight.

Fill in the form and we’ll be in touch to find a time that works.

Not just an agency. A team that actually gets the public sector.