PPC Services for Godalming Businesses
Paid advertising across Google, Bing, Meta and LinkedIn, built to put your budget where it actually works.
If you have the brief, we have the solution
A full service team of specialists, built to deliver
A lead is not automatically a good lead, and an enquiry isn’t automatically worth what it cost to generate. Without understanding your margins and what a genuinely profitable customer actually looks like, any PPC strategy is really just optimising for volume and hoping the economics work out somewhere downstream.
We start with your margins specifically, because that’s what actually tells us whether a campaign is succeeding, not just whether it’s busy.
Website design & development
Website design and development that gives your business a strong foundation, with clear user journeys, confident visuals and dependable performance.
Graphic design & branding
Pay per click advertising (PPC)
Paid advertising built around intent and efficiency, helping you reach the right people, use budget wisely and measure what is working.
Website design & development
SEO that strengthens visibility through sound technical foundations and well written content, helping your site appear for searches that matter.
Businesses we've helped grow.
Every case study on this page is a real client who came to us with a real problem, an enquiry pipeline that wasn’t pulling its weight, a website nobody could find, a brand that looked like everyone else’s. Here’s what we did about it, and what happened next.
Who we work with
Meet your PPC agency near Godalming
Volume without profitability isn’t success, it’s just activity. We build every platform around what genuinely makes commercial sense for your business:
- Google Advertising — Right in front of people searching for you.
- Microsoft Advertising — Reach people on Bing at lower cost.
- LinkedIn Advertising — Talk to the decision-makers you actually want.
- Meta Advertising — Ads that don't feel like ads.
- Account setup and reporting — Know exactly what your spend is doing.
What our clients say
Businesses we've helped grow.
In their own words.
Great work is built on strong relationships and open collaboration. Over the years we’ve worked with businesses across a range of industries, and here’s what some of them have to say about partnering with us.
Your local digital marketing partners
Digital marketing that drives real results
We’re based in Camberley, supporting businesses across Berkshire with SEO, PPC, web design and branding. Give us a call or book a meeting to get started.
Our Office
Camberley Headquarters
Clever Marketing Ltd
Arena Business Centre
Riverside Way, Watchmoor Park
Camberley, Surrey
GU15 3YL
Call or Email Us
Opening hours
| Monday | 9 am–5:30 pm |
| Tuesday | 9 am–5:30 pm |
| Wednesday | 9 am–5:30 pm |
| Thursday | 9 am–5:30 pm |
| Friday | 9 am–5:30 pm |
| Saturday | Closed |
| Sunday | Closed |
| Bank Holidays | Closed |
The Clever way
Built around your business, not a generic process
Before any platform or targeting decision gets made, we want a clear understanding of your margins and what a genuinely profitable customer actually looks like. That number shapes the whole strategy, not just the reporting at the end of it.
Step 1
Discovery & research
We start by understanding your margins, your ideal customer and what a good enquiry actually looks like in commercial terms, not just in volume, since that figure is what every later decision about budget and targeting gets measured against.
Step 2
Design &
development
From there, we build the account structure, audience targeting, ad copy and landing pages needed to convert that intent into enquiries that are actually worth having, not just plentiful. We agree the platforms, budget split and targets upfront, anchored to what those enquiries are genuinely worth.
Step 3
Delivery & results
Once live, campaigns are reviewed and optimised continuously against that profitability standard, adjusting bids, refining audiences and cutting what isn’t working. You get clear, regular reporting that tells you what your budget is returning in terms that actually matter to the business.
FAQs about our website design & development services
The questions worth asking before you commit.
Which platform suits my business, and does that change if we're in a niche market?
It comes down to what you’re trying to achieve. Google works well for people who already know what they want and are actively searching. Meta suits visual products and audience led targeting. LinkedIn is the most direct way to reach B2B decision makers. Bing often gets overlooked but reaches a genuinely more affluent audience at a lower cost per click. We’ll recommend whichever platform, or combination, actually fits your goals rather than the one that happens to suit us. And if you’re in a specialist market, paid advertising can often work even better than it does for broader competitors, since targeting can be tighter and there’s less competition for the right keywords. We’ll always tell you honestly if a niche looks too small to make it worthwhile before you spend a penny.
What budget do we need, and how quickly will we see results?
There’s no single answer on budget since it depends on your market, your margins and what you’re aiming for. Generally speaking, a campaign needs enough spend behind it to generate proper data to optimise from, and we’ll say so plainly if a proposed figure won’t get you where you want to be. On timing, you’ll often see activity within days of going live, but the first four to six weeks are really a learning period while the campaign gathers data. Real commercial results tend to build over the first two to three months as we refine what’s working and cut what isn’t.
We tried Google Ads before and it didn't work. Can you audit our account or take over an existing one?
Usually it didn’t work because the account was set up then left alone, or the budget was too thin to ever generate useful data. Properly managed paid advertising is one of the most controllable and measurable ways to bring in new business, and we’re happy to show you what we’d change before you commit to anything. If you’ve got an existing account, we can take it over rather than starting again, which often works out better since it keeps historical data that helps with optimising. We’ll audit everything first, current structure, keywords, audience settings, ad copy, landing pages and tracking, and give you a straight view of what’s working and what’s wasting budget before deciding whether to rebuild or improve what’s there.
Do you handle B2B advertising, and can you work alongside our own marketing team?
Yes, B2B forms a good chunk of what we do, reaching decision makers through Google, LinkedIn and Bing. It needs a different approach to consumer campaigns, with longer sales cycles, smaller audiences and higher value conversions, so we build the strategy around that rather than treating it like any other campaign. We’re also very comfortable working alongside an internal team, whether you’ve got someone in house handling certain channels while we manage others, or you want us working directly with your team on the same campaigns. Either way, we’ll agree clearly upfront who owns what, so nothing gets duplicated and nothing falls between the gaps.
What are your contract terms, and will you actively manage the account?
We work to a minimum three month initial term, then move onto rolling monthly arrangements after that. Paid advertising genuinely needs time to learn and optimise, and we’ve seen too often what happens when a campaign gets pulled before it’s had a proper chance to perform, so the initial term protects that. Once it’s live, management is active rather than a once a month check in. That means adjusting bids, refining audiences, testing different ad variations, cutting what’s underperforming and scaling whatever’s working. A monthly glance simply isn’t enough to get proper value from a budget, and it’s not really how we like to operate.
What's the difference between search and display ads, and how do you approach keywords and remarketing?
Search ads appear when someone’s actively typing a query, so they’re catching intent that already exists. Display ads show up across websites, apps and YouTube, better suited to building awareness or staying visible with people who’ve already been to your site. Most campaigns use a mix of both. For keywords, we start with your margins and what a good conversion is actually worth, then research volume, competition and likely cost per click before building a list around profitable enquiries rather than just traffic. Remarketing, showing ads to people who’ve visited but not converted, tends to convert better and cheaper than cold audiences, and it’s usually one of the strongest performing parts of a campaign once you’ve got enough traffic to build proper lists.
Can we run ads on Instagram too, and what about landing pages and creative?
Yes, Meta Ads covers Facebook and Instagram from one platform, so campaigns can run across both at once, though we’ll advise on where your audience is more active since what works on one doesn’t always land the same way on the other. For landing pages, ideally you want a dedicated page matching the specific ad and audience rather than sending traffic to a generic homepage, which rarely converts as well. We build these as part of the campaign setup. On creative, ad copy gets written around the actual intent of the search or audience rather than generic messaging, and for display and social we test several variations to see what genuinely resonates, reviewing everything against the data as it comes in.
How do you track results, and what reporting do we get?
We set up conversion tracking before anything goes live, recording the actions that matter to your business such as form completions, phone calls or purchases, then feed that back into the platforms so we can optimise towards it properly. Without that in place, you’re really just guessing at what your budget is doing. On reporting, you’ll get clear updates showing what the budget has returned, how things are tracking against agreed goals and what we’re doing next, all written in plain English rather than handing you a wall of platform metrics to decode yourself. How often you get this is something we agree with you directly, built around how you actually work rather than a fixed slot we impose.
The next step
If your paid advertising budget isn't generating the enquiries you need, let's change that.
Whether you’re running campaigns that aren’t delivering, starting paid advertising for the first time, or simply not confident your current agency is managing things as well as they should be, the first conversation is the right place to start.
We’ll take an honest look at your current activity, where the opportunities are and whether there’s a stronger way to use your budget. If there is, we’ll explain exactly what we’d change and why.
On our discovery call we’ll cover:
- Where you want the business to be in the next 12 to 24 months and what your website needs to do to support that
- An honest view of how well your current site is serving your commercial goals
- What a new site would look like, what it would involve, and what to expect at every stage
You’ll leave with a clear view of the next steps, whether that’s working with us or not.
Fill in the form and someone from the team will be in touch to arrange a time that suits you.