WE'RE A FULL SERVICE CREATIVE DESIGN AND DIGITAL AGENCY.
DESIGN. DEVELOP. DELIVER.

WE'RE A FULL SERVICE CREATIVE DESIGN AND DIGITAL AGENCY.
DESIGN. DEVELOP. DELIVER.

WE'RE A FULL SERVICE CREATIVE DESIGN AND DIGITAL AGENCY.
DESIGN. DEVELOP. DELIVER.

PPC Marketing

PPC MANAGEMENT

Here at Clever Marketing our PPC management focuses on the ultimate goal – delivering the best return on investment possible to your business! We pride ourselves on being able to help businesses of all sizes deliver results through the paid search advertising channel. Whether you run a start-up or work within an SME, we have the resources, skills and experience to deliver the results you need

BLENDING PEOPLE & TECHNOLOGY TO DELIVER PPC RESULTS

Some PPC agencies advertise technology as their selling point, while others focus on bringing qualified professionals to manage your Adwords account: we use both! Our ppc marketing team brings tremendous experience, from managing household names across different sectors and industries while being responsible for large marketing budgets in the most competitive advertise space in the world.

Our PPC management experience and expertise is second to none, changing the fortunes of businesses in every marketplace

WHY USE CLEVER MARKETING AS YOUR PPC AGENCY?

  • Optimise new & existing campaigns across all major search engines
  • Improve keyword quality scores to lower your costs per click & increase your conversion rate
  • Constantly monitor the progress and success of your campaigns to make sure your campaign is fulfilling its potential
  • We ensure your PPC ads reaches the right people at the right time, with the best returns from your budget

PAID ADVERTISING: THE BIGGER PICTURE

While ROI will always be the most important metric to measure your PPC advertising success, we appreciate at Clever Marketing that different adverting strategies serve different purposes in the marketing journey. Carefully crafted strategies provide initial awareness of your product all the way through to the decision making process. We can assist in every step of your customer’s marketing
journey. Get in touch to discover more!

WHAT DOES PPC MANAGEMENT COMPRISE OF?

Being hands on means we perform a ‘full’ PPC service, therefore no stone is left unturned for the duration of our PPC account management. Some of these duties include (but are not limited to) the following:

Marketplace Research – getting to know the landscape of your marketplace is naturally important, so much research in this area takes place before any advertising can begin. Once competitive  benchmarks have been established, we set out to increase market share within your industry with a strategy bespoke to your needs.

Blending people and tech – while technology can help with vital tasks, humans will always be in charge of your account. PPC tech can perform a lot behind the scenes and when we sleep, but people will always make the best decisions when it comes to the running of your strategy! Robots ensure adverts are live when your website is live, ensuring spend requirements are met and the account works towards a specific cost per sale. But when it comes to the decision making and new opportunities for the PPC market share to expand, no one can beat a persons’ intuition.

Keyword generation and expansion – did you know that 16% of searches on Google each month are brand new? As a result, keyword research is continuous under our management, discovering new opportunities to discover new customers within the entire buying cycle.

Basics – sounds obvious but one of the most important factors to ensure a smooth operating PPC account. Are your adverts running when your audience is looking for you, at times you can provide a service? We pride ourselves at Clever Marketing on getting the details right, ensuring your offering is in front of the right people, in the right place at the right time.

Reporting with clarity – providing useful data for our clients is critical, because you deserve to know how your budget is being spent and where your money actually goes. All types reporting can be fulfilled, and be to your needs whether it is via call or face to face. Monthly reports form part of our bare minimum communication, along with what has worked/what hasn’t worked and why. We are proactive in discovering the latest happenings with your business too!