Nescot Case Study
Target B2C Services Video Production Website Design & Development Print Design Step Inside Nescot: A Day in the Life, Told by Principal Julie Kapsalis MBE. Most colleges tell you what they offer. We wanted Nescot to show it, through the person who knows it best. Over one summer, we built a campaign around a single day at Nescot, filmed on campus and fronted by Principal Julie Kapsalis MBE. The result was a video, landing page and social campaign that gave prospective students and parents something rarer than a prospectus: a real look inside, from someone they could trust. Tell us about Your Project The challenge Getting a college’s whole story across in one summer, to an audience that scrolls past most of it. Nescot had a lot going for it: strong leadership, excellent facilities, experienced tutors and a real buzz around campus. The challenge was getting any of that across to 14 to 16 year olds in a way that actually landed, in the narrow window of a single summer. The audience made it harder still. Students needed something that felt real and worth their attention, not another prospectus telling them what to think. Parents needed reassurance and detail. And it all had to work as one joined up campaign, not three separate projects competing for attention, timed around results days and open evenings. There was also the question of trust. Nescot needed a voice people would believe: someone who could speak to the range of opportunities with real authority, and a plan that made video, web and print pull in the same direction instead of sitting apart. They came to us for a marketing solution. What they got was a fully integrated campaign: video, web, social media and print working together, built around one idea. A day in the life of a Nescot student. The solution Three projects, one story, built to work together. We built the whole campaign around a single idea: a day in the life of a Nescot student. Rather than tell people what Nescot offers, we set out to show them. Video came first. We spent a full day filming across campus, capturing the facilities, students and teachers as they are, alongside an interview with Principal Julie Kapsalis MBE. Having Julie front the video gave the campaign a voice people could trust straight away, someone who could introduce Nescot and speak to its facilities and opportunities with genuine authority, for students and parents alike. The video needed a home, so we designed and built a landing page for it. That gave us one place to send prospective students, one we could track and analyse properly to see how people were engaging with it. It also drove traffic straight through to open day registrations, getting students onto campus in person. We created social media video for Nescot’s channels, and designed a flyer for open days, community events and general use around the college, keeping the same story and visuals running through everything a prospective student or parent might see. Tell us about Your Project What our client’s saying…. “Clever Marketing balanced what the brand needed with what I, personally, wanted to say. They listened, then pushed back where it improved things. The result exceeded my expectations, came in on time and on budget, and is already delivering results. Even the college alpacas behaved on camera. A pleasure to work with, and it shows in the final product.” Principal & CEO of Nescot (North East Surrey College of Technology) The result A campaign the client is proud of, and a partnership that’s still growing. Nescot were genuinely pleased with the campaign, and it’s easy to see why. The video captures exactly what we set out to show: a real sense of what a day at Nescot feels like, not just a list of facilities on a page. The social reels have been a hit with students, and a reminder throughout the summer. The relationship has grown alongside it. What started as a single summer campaign has turned into a strong, ongoing working relationship, and we’re already talking to Nescot about future projects. For us, that’s the real result: a client who trusts us with their story, and wants us there for the next one too. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Camberley Glass & Windows Case Study
Target B2B/B2C Services Google Advertising Meta Advertising SEO Services Technical SEO and paid media for local dominance. Camberley Glass and Windows were losing potential customers online, not because of their product or reputation, but because their website wasn’t showing up where it needed to, and competitors were hijacking their name in search results. In three months, we fixed the foundations, took back control of their online presence, and increased the number of enquiries coming in by over 1000%. Here’s how. Tell us about Your Project The challenge Why a great local business was hard to find online. Camberley Glass and Windows sell high-quality windows, doors, and conservatories across Surrey and Hampshire. It’s a competitive market where customers do their research online before they pick up the phone, so showing up in local search results isn’t optional, it’s everything. When they came to us, two problems were getting in the way. First, their website had underlying technical issues that were stopping it from appearing prominently in Google’s local results. Second, competitors were paying to show their own ads whenever someone searched for “Camberley Glass and Windows” by name, effectively stealing traffic from a business they’d worked hard to build. They needed both problems solved, and quickly. The solution How we improved their Google rankings and stopped competitors stealing their customers. We tackled both issues in two clear stages. Fixing the Website to Rank in Local Google Search Results We went through the site in detail to find what was holding it back in search results. We made sure Google could properly understand what the business does and where it operates, set up pages targeting the specific towns and areas they serve, and improved how quickly the site loads on mobile. Running Google and Facebook Ads That Brought in Real Enquiries Once the website foundations were solid, we turned our attention to paid advertising. The first thing we did was make sure that when someone searched for Camberley Glass and Windows by name, they saw Camberley Glass and Windows, not a competitor. We then ran targeted ads on Google and Facebook aimed at people actively looking for the products they sell: UPVC windows, bi-fold doors, and similar. We focused on the areas they serve, and made sure the ads spoke to what customers genuinely care about when making that kind of purchase. The numbers tell a story. The work behind them matters more. 1,000%+ More paid enquiries in three months (up from 7 in September to 80 in November) 39% Improvement in average Google search position (from position 35 to 21) £100K+ Revenue generated from Google and Facebook ads so far Tell us about Your Project What our client’s saying…. “The team at Clever Marketing went beyond just running ads. They fixed the technical challenges that were holding our website back and then strategically targeted our spend. The 1000%+ growth in conversions and the clear strategic direction speak for themselves. This isn’t just marketing; it’s a strategic partnership that delivers real bottom-line impact.” General Manager, Camberley Glass & Windows The result More calls, more enquiries, and a website that works for their ideal customer. By combining technical SEO expertise with sharp, conversion-focused paid media, we delivered a profound increase in both enquiry volume and marketing efficiency. Enquiry Growth The strategic paid media campaigns delivered a massive jump from 7 conversions in September to 80 conversions in November, a 1000%+ rise in paid conversion volume, significantly boosting total monthly qualified enquiries and securing high-intent traffic. Performance Gains The rapid implementation of brand defence and high-intent campaigns ensured that every pound of ad spend was highly effective, driving a consistent stream of new customer enquiries. Digital Foundation The technical improvements drove enhancements in mobile site speed, enhancing user experience and supporting long-term organic growth and local search success. In three months, monthly enquiries went from 7 to 80 and the business now has a website and ad setup that consistently brings in new customers without wasted spend. Competitors are no longer able to profit from the Camberley Glass and Windows name. The website loads faster, ranks better in local search results, and gives visitors a better experience from the moment they land on it. The business has gone from being hard to find online to being the obvious local choice and the enquiries reflect that. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Wel Medical Case Study
Target B2B/B2C Services Graphic Design Print Design Brochure Design Marketing materials that help lifesaving equipment reach the people who need it. WEL Medical launches medical devices that save lives. They came to us needing something that kept pace with the speed of those launches. Brochures. Leaflets. Event stands. Exhibition materials. All produced fast, all looking polished and trustworthy. Over several years, we’ve become the creative team they rely on to handle the collateral that supports every product introduction with confidence and clarity. Tell us about Your Project The challenge Speed without cutting corners When you’re bringing lifesaving equipment to market, the collateral needs to be right. Clean. Precise. Patient-friendly. And it all needs to happen fast. WEL Medical was juggling multiple product launches with tight timelines, and they needed a team who could work at pace without compromising on quality. The bigger challenge was consistency across everything. Twenty product brochures. National press campaigns. Social content. Event materials. Catalogues. Each one needed to reflect their brand, communicate accurately, and actually look like it belonged together. That’s harder than it sounds when you’re working at speed across that many different formats. They needed a partner, not just a designer. Someone who understood the medical device space, could work under pressure, and wouldn’t miss deadlines or details. The solution A team that works at their pace We became an extension of their marketing team. We didn’t just take briefs and deliver work. We understood their launch schedules, their product pipeline, and what each piece of collateral needed to do. For the product brochures, we developed a template system that was flexible enough to work across twenty different devices but consistent enough that they all felt like the same brand. Same approach for the direct mail campaigns that supported them. One team, one vision, fast turnaround. The national press campaign required copy and visuals that worked across multiple publications and formats. We handled that alongside matching social content, so the same message worked everywhere without feeling repetitive. The online catalogue was built mobile-first. Medical professionals need to browse products anywhere, any device. We made sure the experience was smooth and the product information instantly accessible. Every project was treated with the same level of detail and urgency. Because in the medical device world, both matter. The numbers tell a story. The work behind them matters more. 400+ high-quality leads generated annually with increased relevancy 6-8% Click-through rates consistently 6-8%, significantly above industry benchmarks 99% market dominance on Bing Search with minimal competitive loss Tell us about Your Project What our client’s saying…. I can’t rate the team at Clever Marketing highly enough. They’ve worked on a large number of projects for WEL Medical, producing great work. They’re a pleasure to deal with and always provide excellent customer service. Marketing Manager, Wel Medical The result Materials that work as hard as the products they support The refreshed brochures and campaign materials strengthened WEL Medical’s presence across the UK. The national press activity and LinkedIn campaign increased brand awareness exactly when they needed it. The online catalogue expanded their digital reach. And they keep coming back because we’ve earned their trust. What started as a project-by-project relationship has become a partnership. New work is already underway. That’s the result of getting it right consistently, and moving as fast as they do. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Andrew Malcolm Case Study
Target B2C Services Website Design & Development Hosting & Maintenance SEO Optimisation Luxury architecture portfolio that matches the work inside it. Andrew Malcolm Architecture is a boutique practice designing high-end residential and commercial spaces. They came to us needing something they’d never had before: a website. For years, word of mouth had been enough. But they were growing, and serious clients wanted to see the work before picking up the phone. They needed a digital presence that didn’t just exist – it had to be worthy of what they actually do. Tell us about Your Project The challenge Starting from nothing, aiming for everything. Andrew Malcolm had built an enviable reputation without a website. But reputation doesn’t scale the same way online. New clients, collaborating architects, developers, they all wanted to see the portfolio before engaging. Building from scratch meant no existing brand to lean on, no visual guidelines to follow. We had to create something that felt premium, felt intentional, and felt like theirs. The bigger challenge was more conceptual. How do you present a design practice online in a way that doesn’t feel like a corporate portfolio? How do you show the thinking behind the work, not just the finished buildings? And how do you build something that impresses both the studio and the serious clients they’re targeting? They wanted to be blown away. Not by flashiness. By quality. The solution Let the work do the talking. We started with the brand. No logos or corporate identity – just clear thinking on what makes their practice different and how to communicate that without noise. Clean typography, considered colour palette, and space. A lot of space. The kind of restraint that reads as confident. The portfolio became everything. Each project presented as a story. High-quality imagery, the concept behind the design, and the thinking process. Not just “we built this.” But “here’s why we built it this way, and here’s what it means.” We built flexibility in from the start. As they develop new work and explore concepts, the site grows with them. New projects slot in seamlessly. Concepts and iterations can sit alongside finished work. It’s a living portfolio, not a static showreel. The design itself stays purposeful. No unnecessary pages, no corporate padding. A serious client can find what they need instantly. Another architect can understand the practice’s philosophy in minutes. Every detail serves the work. Tell us about Your Project What our client’s saying…. “We do a lot of our talking through images, and Clever Marketing built us a site that finally does that photography justice. Nothing fights for attention, the layout just gets out of the way and lets the projects speak. It feels considered in the same way our buildings are. Exactly what an architecture practice needs.” Managing Director, Andrew Malcolm Architecture The result From word of mouth to something that sells itself. The site went live to immediate impact. Serious prospects started coming in through the web. Other architects reached out about collaboration. Most importantly, when they did pick up the phone, potential clients had already seen the work and understood the thinking behind it. They’re not just blown away, they’ve got a business development tool that works as hard as they do. Word of mouth got them here. The website is what gets them where they’re going. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Overworld-AMP Case Study
Target B2B Services Website Design & Development Hosting & Maintenance SEO Optimisation Built for neurodiverse young people, their families, and the team behind them. Overworld-AMP is an independent Alternative Provision supporting neurodiverse young people aged 8 to 25. They found us through our website, needing a site that finally matched the direction they were heading. More than that, they wanted an agency that would build it properly and stick around to support the business on future projects too. Tell us about Your Project The challenge A dated site, a recognisable brand, and a referral form nobody could use. Overworld-AMP serves a wide range of young people, so the site had a lot of moving parts to get right. Their old website was the first problem. It looked dated and no longer reflected who they were. The brand itself couldn’t change much. It’s well recognised, so we had to work within it rather than start again. The site also had to speak to two audiences at once: engaging enough for a young person, clear and informative for a parent, and accessible and easy to navigate for both. The biggest issue was the referral form. It’s where a lot of their work comes from, but it sat buried in the site and had drawn complaint after complaint about how clunky it was to fill in. And underneath all of it, they needed a site built to last, one they could edit and update themselves whenever they needed to. The solution Built like a streaming service, run like it’s their own. We build our websites in WordPress and Elementor for two reasons. It’s easy for a client’s team to get into, and Elementor gives them a genuinely editable backend once the build is done. We set up the templates so there’s a solid framework to work within, which means the team can make changes without anything breaking. For the design, we did something different. We took inspiration from streaming services rather than typical websites. It’s visually engaging, easy to use, and gives each important page room to breathe. Before, everything was crammed onto single pages, which left it disjointed for everyone using it. The new approach future proofs them for years, and because of how it’s built, we can update it for them whenever they want. We rebuilt the referral form from scratch as a multi-step form with simple drop downs and radio buttons, and gave it its own page so people can actually find it. The branding had a big overhaul too. Rather than leaning on their colours in large blocks, we applied them more subtly and brought in new shades alongside them, which gives the whole thing a sharp, clear difference from what they had before. Tell us about Your Project The numbers tell a story. The work behind them matters more. 400+ high-quality leads generated annually with increased relevancy 6-8% Click-through rates consistently 6-8%, significantly above industry benchmarks 99% market dominance on Bing Search with minimal competitive loss What our client’s saying…. Clever redesigned our website, handling the technical complexity and niche language of our industry with genuine expertise. The process was straightforward from concept to launch, and the creative work elevated how we position ourselves in the market. This is just the start, we’re already planning the next project. MARKETING MANAGER, CONTOUR ELECTRONICS The result In their hands, and only just getting started. The site has just gone live, so this is really the start of our journey together. We’re hosting and supporting it, and we’ve already started talking to them about digital marketing. They’re delighted with the result, and the feedback from the young people and families they work with has been overwhelmingly positive. Best of all, it’s given them trust in an agency and a partner they can keep working with for the long term. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Contour Electronics Case Study
Target B2B Services Website Design & Development Hosting & Maintenance SEO Optimisation How we gave a respected UK electronics manufacturer a website that finally brings in the right enquiries. We started working with Contour Electronics at the beginning of 2026. We already knew their marketing manager well, and a few successful projects together meant we were a natural fit. So when the wider business needed a hand with its marketing, we were ready to get stuck in. Not just for the marketing team, but for Contour itself. Tell us about Your Project The challenge A trusted name the digital world had forgotten. Cable assemblies aren’t a glamorous business, and Contour knew it. They’d been a real leader in their field for years. But as marketing moved online, they got left behind. The reputation was still there. The digital presence wasn’t. Their old website had been built by someone else, and it wasn’t bringing in any leads. On top of that, they were merging two businesses to widen their product range, and they felt genuinely lost about where the company was heading. There was one more problem: customers kept asking for individual products, when Contour actually offers the full service, from design and CPD through to sourcing and build. The solution One website to bring the whole business together. The discovery call did the heavy lifting. We talked through everything, from business strategy to marketing, and it became clear the website was where it all needed to come together. Products, services, branding, the lot, in one place. That site would become the foundation for the new, merged business. It also let us solve the bigger picture in one go. We built SEO in from the ground up, so the right people start finding them online. We gave them visuals that leave their competitors looking dated. And we structured the whole thing so Contour reads as a complete service, not a shelf of separate products. You’ll spot that throughout the build. Tell us about Your Project The numbers tell a story. The work behind them matters more. 400+ high-quality leads generated annually with increased relevancy 6-8% Click-through rates consistently 6-8%, significantly above industry benchmarks 99% market dominance on Bing Search with minimal competitive loss What our client’s saying…. “Clever redesigned our website, handling the technical complexity and niche language of our industry with genuine expertise. The process was straightforward from concept to launch, and the creative work elevated how we position ourselves in the market. This is just the start, we’re already planning the next project.” Marketing Manager, Contour Electronics The result Live and just the start. The site has just gone live, so this is really the start of our journey together. We’re hosting and supporting the website, running their digital strategy and building out their brand and collateral. Already, seeing the whole business in one place has helped Contour work out where they want to take things next. They’ve been genuinely impressed by the care that went into every stage, from planning and design to build and the conversations along the way. We’ll keep working alongside them to get Contour back to its glory days. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Starflight Aviation Case Study
Target B2B/B2C Services Brochure Design Elevating luxury aviation through premium brand collateral. When a luxury private jet charter company with over 30 years of elite clientele needed marketing materials that matched their world-class service standards, they turned to us for premium brand collateral that would command attention in the most exclusive markets. Starflight Aviation, trusted by rock legends and industry leaders alike, required sophisticated print materials worthy of their prestigious reputation: materials that could instantly convey luxury, professionalism and exclusivity to high-net-worth decision makers. The challenge was clear: create bespoke marketing collateral that would elevate their brand presence whilst respecting their cherished art deco heritage, delivering materials sophisticated enough for boardroom presentations and exclusive aviation events. Tell us about Your Project The challenge When your clients are rock legends, average just won’t do Starflight Aviation has been operating at the very top of private jet charter since 1990. They’ve managed 250 aircraft movements for a single concert, earned commendation from the Civil Aviation Authority and counted Paul McCartney, Phil Collins and Eric Clapton among their passengers. That kind of pedigree demands marketing materials that carry the same weight. The problem was simple but not easy to solve. Their existing collateral wasn’t doing justice to a brand built on genuine luxury, exclusivity and 30-plus years of elite service. They needed a premium brochure that could hold its own in boardroom presentations and high-end aviation events: something sophisticated enough to impress the kind of high-net-worth decision makers they work with every day. The solution Premium creative, built to match a premium brand We started with a thorough discovery session to get properly under the skin of what Starflight Aviation represented and who they were talking to. From there we presented two creative concepts, deliberately pushing their brand boundaries to explore what a more contemporary direction might look like. Ultimately they remained passionately committed to their art deco heritage (and honestly, when a brand has that much history behind it, that’s a perfectly valid call) so we focused our energy on refining and elevating that aesthetic to its absolute best. We developed their tone of voice, set premium image quality standards for the photography and imagery sourcing, and crafted original copy throughout. The result was 50 beautifully produced luxury brochures, every page designed to resonate with the people who matter most to their business. The numbers tell a story. The work behind them matters more. 400+ high-quality leads generated annually with increased relevancy 6-8% Click-through rates consistently 6-8%, significantly above industry benchmarks 99% market dominance on Bing Search with minimal competitive loss Tell us about Your Project What our client’s saying…. “We recently worked with Clever Marketing to design our company brochure, and the results were outstanding. The team took the time to understand our brand, messaging, and audience, and translated that into a beautifully designed, professional brochure that exceeded our expectations. Their attention to detail, creativity, and responsiveness made the entire process smooth and enjoyable. Highly recommend Clever Marketing for any business looking to elevate their marketing materials.” Business Development Manager, Starflight Aviation The result Luxury delivered. First cass, every page. The feedback said it all. Starflight Aviation’s Business Development Manager described the finished brochure as outstanding, praising the attention to detail, the creativity and the smoothness of the whole process. For a brand that operates at this level, those words carry real meaning. They now have a premium piece of collateral they’re genuinely proud to put in front of their most important clients: something that finally reflects the calibre of service they’ve been delivering for over three decades. This project was always about more than a brochure though. Starflight chose to work with us first as a way of testing our capabilities before committing to a broader relationship and we’re pleased to say it worked. We’re now in active discussions about their website and wider digital marketing strategy. When a client trusts you with their most prestigious sales tool and walks away delighted, that’s the foundation for something much bigger. Watch this space. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Kooltech Case Study
Target B2C Services Website Design & Development Hosting & Maintenance SEO Optimisation How we built a leading UK air conditioning and refrigeration distributor a website they actually own and can edit themselves. Kooltech’s Marketing Manager came to us once she’d got to grips with the state of things on her side of the business. We’d worked together before, back when she was at LG, so when a new website project came up, we were already in the back of her mind. Tell us about Your Project The challenge Paying over the odds, and locked out of their own website. When our client joined Kooltech, she found a website built by an agency that wouldn’t hand over ownership or let her edit anything. Every small change meant another invoice, and a hefty one at that. She put it plainly to one of the directors: they were pouring money into a site that wasn’t delivering, and paying over the odds for the privilege. She got sign off for a new website and came to us. The brief couldn’t have been simpler. She wanted to own the website outright and be able to edit it herself. Easy. That’s exactly how we like it. The solution A site they can run themselves, no agency required. We build all our websites in WordPress and Elementor, for two reasons. It’s easy for a client’s team to get into, and Elementor gives them a genuinely editable backend once the build is done. We set up the templates so there’s a solid framework to work within, which means the team can make changes without anything breaking. They get on with their job, no agency standing in the way. On top of that, they asked for a clean, simple user experience and a visual lift on their old site, without straying off brand. That’s exactly what we gave them. Tell us about Your Project The numbers tell a story. The work behind them matters more. 1000% More paid enquiries in three months (up from 7 in September to 80 in November) 39% Improvement in average Google search position (from position 35 to 21) 90K+ Revenue generated from Google and Facebook ads so far What our client’s saying…. “The team at Clever Marketing went beyond just running ads. They fixed the technical challenges that were holding our website back and then strategically targeted our spend. The 1000%+ growth in conversions and the clear strategic direction speak for themselves. This isn’t just marketing; it’s a strategic partnership that delivers real bottom-line impact.” General Manager, Camberley Glass and Windows The result In their hands, and only just beginning The site has just gone live, so this is really the start of our journey together. We’re hosting and supporting the website, and we’ve started talking to them about digital marketing too. They’re delighted with the result. They own the site outright, they can edit it with ease, and we gave the team full training so they’re confident doing it. If they need us, we’re here. The difference is they won’t be charged a small fortune every time they pick up the phone, the way they were with their last agency. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
MCL & ITS Case Study
Target B2C Services Website Design & Development Hosting & Maintenance Transforming defence technology leadership through strategic digital solutions. When two established defence companies under Cohort PLC found themselves locked into expensive agency relationships with no control over their digital presence, they needed complete autonomy. Marlborough Communications Ltd, suppliers of cutting-edge military technology, were trapped with costly amendment fees and no backend access. Interactive Technical Solutions Ltd, with 35+ years of technical expertise, were operating with a severely outdated website that failed to reflect their industry leadership. The challenge: deliver unified, modern websites that both companies could own and control, whilst establishing the foundation for future digital growth, all within a month. Tell us about Your Project The challenge Locked out of their own digital presence. MCL and ITS are serious, established businesses operating in one of the most demanding sectors there is. Defence technology, 35 plus years of technical expertise, contracts with the Armed Forces and Police. And yet both were being let down by their digital presence in completely different ways. MCL were locked into a costly agency relationship where every small change came with an extortionate amendment fee and zero backend access. Their own website and they couldn’t touch it. ITS had the opposite problem, they had access but to something so outdated it actively undermined their credibility. Both sat under Cohort PLC, both needed modern, brand-consistent websites they could actually own and manage themselves and both needed it done within a month. The solution Two websites. One month. Zero compromise. We tackled both projects simultaneously, each with its own distinct approach. For MCL it was a clean migration, transferring existing content onto a user-friendly platform whilst seamlessly weaving in new features like events and blog pages as the brief naturally evolved. The flexible framework we built made that straightforward rather than stressful. For ITS it was a full rebuild from the ground up, fresh copy, fresh imagery, every page rebuilt from scratch using MCL’s established style guide to ensure the two sites felt like natural siblings under the Cohort PLC umbrella. Both teams received comprehensive training on managing their new sites, plus full analytics and tracking setup to support future SEO and paid advertising activity. MCL launched in two weeks to hit a tradeshow deadline. ITS followed just over a fortnight later. Both on time, both on budget, both exactly what their teams needed. The numbers tell a story. The work behind them matters more. 4 Weeks to deliver both websites from brief to launch. 1,000+ New users in under three months 3 min Average engagement for a new website Tell us about Your Project What our client’s saying…. “I can highly recommend the team at Clever Marketing.From collateral to a full website overhaul, they’ve delivered quality work to tight deadlines every time. Responsive, proactive and genuinely invested in getting it right.” Marketing Manager, MCL & ITS The result From locked out to fully in control. The results speak to what happens when a project is handled properly from the very start. MCL had their new website live in just two weeks, hitting their tradeshow deadline with time to spare and walking away with full ownership, complete backend control and a data-rich foundation ready for future SEO and paid advertising activity. No more amendment fees, no more being held at arm’s length from their own digital presence. Just a modern, professional website they could actually use. ITS followed shortly after, their complete rebuild delivered in just over a month, every page rebuilt from scratch and fully aligned with the wider Cohort PLC brand identity. Both companies came to us as first-time agency clients and both left with something they were genuinely proud of. The feedback said it all, exceptional satisfaction with the quality, the communication and the collaborative approach throughout. They’re now both on our hosting and maintenance plan, their sites are secure, performant and in safe hands, and we’re already looking ahead to the next phase of their digital growth. Two brands, one tight deadline, delivered without compromise. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.
Hyster Yale Case Study
Target B2B Services Artworking & Typesetting Digital & Print Design Artworking & typesetting for one of the world’s largest forklift manufacturers. Our long-standing partnership with Hyster and Yale is built on a foundation of trust that began with a single project to showcase our capabilities. That early success has since evolved into a full-scale collaboration. We now have a dedicated studio team supporting their global specialists with a comprehensive suite of marketing and design collateral. As our relationship continues to grow, we are proud to work with senior stakeholders to ensure a seamless process from project brief through to final delivery. Tell us about Your Project The challenge Global scale. A mountain of collateral. One agency to handle it all. When you’re one of the world’s largest forklift manufacturers, operating across every continent with a dealer network to match, your marketing collateral problem isn’t a small one. Hyster-Yale Group came to us needing far more than a design refresh. Their spec sheets and technical literature weren’t doing justice to an incredibly complex product range and the challenge of communicating that effectively across multiple markets, multiple languages and multiple audiences (dealers, end users, sales teams) was significant. But beyond the immediate design requirements, they were also looking for something rarer. A partner that could think strategically about their whole marketing operation, not just fill briefs and move on. The solution A dedicated studio team. Built around their world. We got to grips with Hyster-Yale’s product range quickly (and it really is complex) and built a dedicated studio team around their needs. From there we developed a comprehensive suite of sales and marketing collateral spanning spec sheets, product battlecards for quick comparisons, technical brochures, user manuals, pocket guides and event-ready promotional materials. Everything produced to strict brand guidelines, everything delivered in both print-ready and on-screen formats. The work extended across Europe, Asia Pacific, North America and Latin America and we artworked materials in 7 or more languages to support their truly global operation. Over 100 battlecards alone have been created to sharpen the effectiveness of their sales teams around the world. What started as a single project to prove our worth quickly became something much bigger and more enduring. The numbers tell a story. The work behind them matters more. 273% User Growth Soars 273% 266% 760K Events Tracked – Up 266% 274% New Users Surge 274% Tell us about Your Project What our client’s saying… “We cannot recommend Clever Marketing enough they have been exactly what we were looking for in a design agency. They understand our products and our business and have become irreplaceable.” Business Development Manager, Hyster-Yale The result A global partnership built on doing more than asked. The numbers tell a strong story. Over 100 battlecards created, materials artworked in 7 or more languages, print-ready and digital collateral delivered across four major global regions. For a business operating at the scale Hyster-Yale does, that kind of consistent, high-volume output demands precision, reliability and a team that genuinely understands the product. We’ve delivered all three from day one and the feedback from their global team has been consistently and emphatically positive. The numbers tell a strong story. Over 100 battlecards created, materials artworked in 7 or more languages, print-ready and digital collateral delivered across four major global regions. For a business operating at the scale Hyster-Yale does, that kind of consistent, high-volume output demands precision, reliability and a team that genuinely understands the product. We’ve delivered all three from day one and the feedback from their global team has been consistently and emphatically positive. Tell us about Your Project What to read next. The next step It’s time to be more clever with your marketing. Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly. On our discovery call we’ll cover: Where you want your business to be, and what marketing needs to do to get you there. What’s holding growth back right now. An honest look at whether your website and marketing are pulling their weight. Fill in the form and we’ll be in touch to find a time that works.