Target
B2B
Services
Website Design & Development
Hosting & Maintenance
SEO Optimisation
Built for neurodiverse young people, their families, and the team behind them.
Overworld-AMP is an independent Alternative Provision supporting neurodiverse young people aged 8 to 25. They found us through our website, needing a site that finally matched the direction they were heading. More than that, they wanted an agency that would build it properly and stick around to support the business on future projects too.
The challenge
A dated site, a recognisable brand, and a referral form nobody could use.
Overworld-AMP serves a wide range of young people, so the site had a lot of moving parts to get right. Their old website was the first problem. It looked dated and no longer reflected who they were.
The brand itself couldn’t change much. It’s well recognised, so we had to work within it rather than start again. The site also had to speak to two audiences at once: engaging enough for a young person, clear and informative for a parent, and accessible and easy to navigate for both.
The biggest issue was the referral form. It’s where a lot of their work comes from, but it sat buried in the site and had drawn complaint after complaint about how clunky it was to fill in. And underneath all of it, they needed a site built to last, one they could edit and update themselves whenever they needed to.
The solution
Built like a streaming service, run like it’s their own.
We build our websites in WordPress and Elementor for two reasons. It’s easy for a client’s team to get into, and Elementor gives them a genuinely editable backend once the build is done. We set up the templates so there’s a solid framework to work within, which means the team can make changes without anything breaking.
For the design, we did something different. We took inspiration from streaming services rather than typical websites. It’s visually engaging, easy to use, and gives each important page room to breathe. Before, everything was crammed onto single pages, which left it disjointed for everyone using it. The new approach future proofs them for years, and because of how it’s built, we can update it for them whenever they want.
We rebuilt the referral form from scratch as a multi-step form with simple drop downs and radio buttons, and gave it its own page so people can actually find it. The branding had a big overhaul too. Rather than leaning on their colours in large blocks, we applied them more subtly and brought in new shades alongside them, which gives the whole thing a sharp, clear difference from what they had before.
The numbers tell a story. The work behind them matters more.
400+
high-quality leads generated annually with increased relevancy
6-8%
Click-through rates consistently 6-8%, significantly above industry benchmarks
99%
market dominance on Bing Search with minimal competitive loss
What our client’s saying….
Clever redesigned our website, handling the technical complexity and niche language of our industry with genuine expertise. The process was straightforward from concept to launch, and the creative work elevated how we position ourselves in the market. This is just the start, we’re already planning the next project.
MARKETING MANAGER, CONTOUR ELECTRONICS
The result
In their hands, and only just getting started.
The site has just gone live, so this is really the start of our journey together. We’re hosting and supporting it, and we’ve already started talking to them about digital marketing.
They’re delighted with the result, and the feedback from the young people and families they work with has been overwhelmingly positive. Best of all, it’s given them trust in an agency and a partner they can keep working with for the long term.
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The next step
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- Where you want your business to be, and what marketing needs to do to get you there.
- What’s holding growth back right now.
- An honest look at whether your website and marketing are pulling their weight.
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