“Working with Clever has helped us improve the performance of our Paid Media activities on Google Ads and LinkedIn. Beginning with a thorough assessment and recommendation strategy, right through to ad design, management of budget and optimisation of our activities, Clever go above & beyond, and have the expertise and insight to deliver successful outcomes; it’s onwards and upwards.”

Marketing Director |  PERSPECTIVE RISK

Perspective Risk – PPC

Perspective Risk is a technology business comprised of security professionals obsessed with cybersecurity.
In September 2019 Perspective Risk contacted Clever Marketing and enquired as to how they could optimise their PPC campaigns for better performance in both organic search and Pay Per Click (PPC)..


Clever Marketing worked on their existing campaigns to generate new campaigns and ad groups better optimised for conversion, to increase the relevance of the ads and create better ad copies. We implemented better analytics tools and set up more valuable goals for their business. We worked with their HubSpot forms to improve their styling and traceability through the website. We created new PPC campaigns for Penetration Testing services and developed a new landing page focused on conversion rate.


  • Maximize conversions
  • Increase Quality Score
  • Focused and highly relevant content
  • Strong & clear CTA (Call to Action)


The company has benefited from increased conversion rate, reduced bounce rate and increased quality score of their keywords (last 7 months v last year).

  • Improve Cost Per Click (CPC) by 25%
  • Reduce Cost Per Acquisition (CPA) by 10%
  • Increase Click Through Rate (CTR) 130%
  • New LinkedIn channel for lead generation with higher conversion rate than PPC.

Discuss your next project with Clever …

Improve Cost Per Click (CPC) by 25%

Reduce Cost Per Acquisition (CPA) by 10%

Increase Click Through Rate (CTR) 130%

Our Other Relevant Case Studies …

Digital Marketing agency, Hampshire, SEO, PPC.


Contact the Clever Team today to discuss how we can help you with your Digital marketing project.