OUR WORK

CASE STUDY – PPC

“Clever Marketing have been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team.”


Managing Director |  KBIS HORSE INSURANCE LTD

KBIS Horse Insurance – PPC

| BRIEF
KBIS are specialists in equine insurance (horse insurance) providing a wide-ranging suite of services across the United Kingdom.
In late 2019 KBIS discovered Clever Marketing and enquired as to how they could optimise their website for better performance in both organic search and Pay Per Click (PPC).

| SOLUTION

Clever Marketing built a custom landing page optimised for performance campaigns in PPC. The new landing page was wire-framed, designed and developed for conversion rate optimisation. We implemented better analytics tools and set up more valuable goals for their business. We created new PPC campaigns for horse insurance services, with new optimised ad groups and ads to increase Google’s Quality Score.

  • Maximise conversions.
  • Increase Google Quality Score.
  • Focused and highly relevant content.
  • Strong & clear CTA (Call to Action).

| RESULTS

The company has benefited from increased conversion rate, reduced bounce rate and an increase in the quality score of their keywords.

  • Quality Score 9 or 10 in 30% of non-branded keywords.
  • 50% of the keywords over QS6.
  • 61% decrease of CPA.
  • 62% increase of CTR.

Discuss your next project with Clever …

50% of the keywords over QS6

61% decrease of CPA

62% increase of CTR

Our Other Relevant Case Studies …

Caltest
interdist-cisco-logo
interdist-netapp-logo
Digital Marketing agency, Hampshire, SEO, PPC.

DIGITAL MARKETING

Contact the Clever Team today to discuss how we can help you with your Digital marketing project.