Flow Screed Case Study - PPC | Clever Marketing, Hampshire PPC agency

OUR WORK

CASE STUDY – PPC

“We Started using Clever Marketing in June 2018, after being let down by other digital agencies. Clever Marketing recommended we made changes to our website to help with the User eXperience (UX). They also optimised our website for better SEO. They now manage our digital marketing, both SEO and PPC campaigns.
I am pleased to say we have had more enquiries than ever before.
I would without hesitation recommend Clever Marketing, speak to Brian Woodcock the MD.”

Managing Director | FLOW SCREED SERVICES SURREY LTD

Flow Screed Services Surrey Ltd – PPC

| BRIEF
Flow Screed Services Surrey Ltd are specialists in liquid screed installation for domestic and commercial customers in London and south east England.
In 2018 Flow Screed approached Clever Marketing, looking for a trustworthy, transparent and proactive digital marketing agency to increase lead generation for their business.

| SOLUTION

Clever Marketing worked with an existing PPC account that needed massive changes to optimise the ad spend etc. We implemented more accurate target areas, suggested & managed a more realistic budget, and created new ad groups with fewer, better focused keywords and relevant ads.

Target local areas based on their catchment area.
Exclude non-interesting areas out of reach.
Split ad groups into smaller and more relevant keywords.
Optimise the ad copies to increase CTR.

| RESULTS

The company has increased the number of effective orders within their closest areas where their service is more profitable. The campaigns drove traffic for relevant searches with a greater intent and a more realistic Cost Per Click (CPC).