OUR WORK

DIGITAL MANAGEMENT

FLOW SCREED – A CASE STUDY

What was the problem?

Flow Screed had previously hired an agency to manage their website, their SEO and PPC.

They were advised to have two websites which cross-linked and had a substantial amount of ‘doorway pages’. The complexity of running two websites resulted in poor SEO performance and lots of broken links and dead pages.

The PPC account was very poorly managed with very few conversions and, when this was previously addressed, an almost business-breaking amount of overspend.

What did we do?

  • Merged their two websites into just one.
  • Added secure a secure certificate
  • Rebuilt and redesigned the website
  • Improved the UX
  • Managed the PPC more effectively

What were the results?

More relevant, better-qualified traffic

Bounce rate reduced by 65%

Pages per session improved by 10%

Session durations up by nearly 100%

Vastly improved conversion rate and number of conversions (over 100%)

“We Started using Clever Marketing in June 2018, after being let down by other digital agencies. I am pleased to say we have had more enquiries than ever before.

DIRECTOR | FLOW SCREED SERVICES

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Flowscreed PPC screen