Caltest Instruments

| BRIEF
Caltest is a UK distributors of electrical power sources and test instrumentation to the automotive and aerospace industries.
In 2015 Caltest sought help with the design and marketing of its website. Increased visibility and lead generation were key to the company’s future success.

| SOLUTION

Clever Marketing built a custom CMS in 2015 and later migrated to a bespoke WordPress build in 2018. In addition, we helped to SEO the website, drive targeted traffic through PPC ads, newsletters and paid social media campaigns. Regular SEO services Content Strategy Chatbot Email newsletter marketing Strategic PPC campaigns Tactical paid social campaigns

| RESULTS

The company has benefited from increased visibility in the search engines, and traffic is up over 400% with very low bounce rates – above average pages per session for their industry sector. Clever Marketing have driven a regular stream of relevant users to the site, sometimes completing orders worth 7 figures.