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CASE STUDY – PPC

Caltest case study: Pay Per Click (PPC) campaigns.

“Clever Marketing have made a conscious effort to understand our products and market, enabling them to offer us bespoke solutions. Their work to increase our enquiries through SEO and Google Ads has resulted in positive, measurable results.”


Managing Director |  CALTEST INSTRUMENTS

Caltest Instruments – PPC

| BRIEF
Caltest is a UK distributor of electrical power sources and test instrumentation to the automotive and aerospace industries.
In 2015 Caltest sought help with the design and marketing of its website. Increased visibility and lead generation were key to the company’s future success.

| SOLUTION

Clever Marketing built a Google Ads account and the first campaign back in 2017 to generate relevant traffic from searches for their products. In addition, Clever Marketing implemented the tracking tools such as Google Tag Manager, phone-call tracking and heat-maps. More recently we opened a new channel on LinkedIn Ads, which was an instant success.

| RESULTS

With PPC campaigns and paid social we drove highly relevant traffic to the key landing pages of the website. Constantly optimising the results, in the last 12 months Caltest saw, compared to the previous year:

  • 69% increase of conversion rate.
  • 55% improvement in bounce rate.
  • 44% increase in Click Through Rate (CTR).

Discuss your next project with Clever …

Strategic PPC campaigns

LinkedIn Ads campaigns

Call tracking tools

Lead generation

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DIGITAL MARKETING

Contact the Clever Team today to discuss how we can help you with your Digital marketing project.