Target
B2C
Services
Website Design & Development
Hosting & Maintenance
SEO Optimisation
Website development & design for UK leading financial institution with excellent organic performance.
Relationship with Origen started more than a decade back with managing their print assets. The relationship gradually grew with our digital agency becoming a key member of Origen’s design and marketing team, supporting them on a whole range of sensitive projects. When Origen wanted to reconstruct their financial services site, they understandably came back to CMUK to shape their online strategy once more.
The challenge: deliver unified, modern websites that both companies could own and control, whilst establishing the foundation for future digital growth – all within a month.
The challenge
Great reputation. Outdated digital presence.
Origen Financial Services has been helping people with their financial goals since 1885. That kind of heritage carries enormous weight but only if your digital presence does it justice. Their existing website simply wasn’t keeping pace with the business, outdated in both look and performance, and not built to serve the diverse, multi-device audience that modern financial services clients expect. For a firm trusted by successive generations of customers, a clunky or uninspiring online experience wasn’t just a missed opportunity, it was a credibility risk. They needed a complete rebuild. Modern, responsive, search-optimised and fully reflective of a brand that has genuinely stood the test of time.
The solution
Built on trust. Rebuilt for growth.
Origen came prepared, which always makes for a brilliant project. They arrived with a full briefing document, brand guidelines and clear inspiration for where they wanted to go. We started with an in-person kick-off, mapped out a detailed sitemap and UX plan, then moved into wireframes and design concepts so Origen could see exactly where things were heading before a single line of code was written. User experience was front and centre throughout, shaped by real data gathered from their previous site so we knew how their audience actually behaved rather than just guessing. The build itself was clean, fast and fully responsive across every device and browser. SEO-optimised architecture was baked in from the start, not bolted on at the end. The whole project landed in just over two and a half months, on time, on brief and to a standard that impressed clients, shareholders and partners alike.
The numbers tell a story. The work behind them matters more.
273%
User growth soars 273%
266%
760K events tracked – up 266%
274%
new users surge 274%
What our client’s saying….
Having worked with Harry and the team for many years now, we always know that we can reach out with a project and get a quick response and a great piece of work. Everyone is so friendly and eager to help. Matched with competitive pricing it’s hard to see a reason to not rate them highly.
Senior Marketing Executive, Origen FS
The result
Numbers that speak for themselves.
The impact of getting a website truly right shows up in the data and with Origen the numbers are seriously impressive. Users grew by 273%, new users surged by 274% and tracked events jumped by 266% to over 760,000. Key actions, the moments that really matter in financial services, doubled year on year. These aren’t just vanity metrics either. They represent real people finding Origen, engaging with their content and taking meaningful steps towards their financial goals. For a firm with over a century of heritage, that kind of digital growth is a significant statement.
Delivered in just over two and a half months, the new site didn’t just look the part. It performed. Clean architecture, full responsiveness across every device and browser, and an SEO foundation strong enough to drive sustained organic growth long after launch. Origen’s team walked away with a site they were proud of, comprehensive training to manage it themselves and a digital presence finally worthy of one of Britain’s most established financial advisory firms.
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The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- Where you want your business to be, and what marketing needs to do to get you there.
- What’s holding growth back right now.
- An honest look at whether your website and marketing are pulling their weight.
Fill in the form and we’ll be in touch to find a time that works.