Target
B2C
Services
Video Production
Website Design & Development
Print Design
Step Inside Nescot: A Day in the Life, Told by Principal Julie Kapsalis MBE.
Most colleges tell you what they offer. We wanted Nescot to show it, through the person who knows it best.
Over one summer, we built a campaign around a single day at Nescot, filmed on campus and fronted by Principal Julie Kapsalis MBE. The result was a video, landing page and social campaign that gave prospective students and parents something rarer than a prospectus: a real look inside, from someone they could trust.
The challenge
Getting a college's whole story across in one summer, to an audience that scrolls past most
of it.
Nescot had a lot going for it: strong leadership, excellent facilities, experienced tutors and a real buzz around campus. The challenge was getting any of that across to 14 to 16 year olds in a way that actually landed, in the narrow window of a single summer.
The audience made it harder still. Students needed something that felt real and worth their attention, not another prospectus telling them what to think. Parents needed reassurance and detail. And it all had to work as one joined up campaign, not three separate projects competing for attention, timed around results days and open evenings.
There was also the question of trust. Nescot needed a voice people would believe: someone who could speak to the range of opportunities with real authority, and a plan that made video, web and print pull in the same direction instead of sitting apart.
They came to us for a marketing solution. What they got was a fully integrated campaign: video, web, social media and print working together, built around one idea. A day in the life of a Nescot student.
The solution
Three projects, one story, built to work together.
We built the whole campaign around a single idea: a day in the life of a Nescot student. Rather than tell people what Nescot offers, we set out to show them.
Video came first. We spent a full day filming across campus, capturing the facilities, students and teachers as they are, alongside an interview with Principal Julie Kapsalis MBE. Having Julie front the video gave the campaign a voice people could trust straight away, someone who could introduce Nescot and speak to its facilities and opportunities with genuine authority, for students and parents alike.
The video needed a home, so we designed and built a landing page for it. That gave us one place to send prospective students, one we could track and analyse properly to see how people were engaging with it. It also drove traffic straight through to open day registrations, getting students onto campus in person.
We created social media video for Nescot’s channels, and designed a flyer for open days, community events and general use around the college, keeping the same story and visuals running through everything a prospective student or parent might see.
What our client’s saying….
“Clever Marketing balanced what the brand needed with what I, personally, wanted to say. They listened, then pushed back where it improved things. The result exceeded my expectations, came in on time and on budget, and is already delivering results. Even the college alpacas behaved on camera. A pleasure to work with, and it shows in the final product.”
Principal & CEO of Nescot (North East Surrey College of Technology)
The result
A campaign the client is proud of, and a partnership that's still growing.
Nescot were genuinely pleased with the campaign, and it’s easy to see why. The video captures exactly what we set out to show: a real sense of what a day at Nescot feels like, not just a list of facilities on a page. The social reels have been a hit with students, and a reminder throughout the summer.
The relationship has grown alongside it. What started as a single summer campaign has turned into a strong, ongoing working relationship, and we’re already talking to Nescot about future projects. For us, that’s the real result: a client who trusts us with their story, and wants us there for the next one too.
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