Target
B2C
Services
Website Design & Development
Hosting & Maintenance
Transforming defence technology leadership through strategic digital solutions.
When two established defence companies under Cohort PLC found themselves locked into expensive agency relationships with no control over their digital presence, they needed complete autonomy. Marlborough Communications Ltd, suppliers of cutting-edge military technology, were trapped with costly amendment fees and no backend access. Interactive Technical Solutions Ltd, with 35+ years of technical expertise, were operating with a severely outdated website that failed to reflect their industry leadership.
The challenge: deliver unified, modern websites that both companies could own and control, whilst establishing the foundation for future digital growth, all within a month.
The challenge
Locked out of their own digital presence.
MCL and ITS are serious, established businesses operating in one of the most demanding sectors there is. Defence technology, 35 plus years of technical expertise, contracts with the Armed Forces and Police. And yet both were being let down by their digital presence in completely different ways. MCL were locked into a costly agency relationship where every small change came with an extortionate amendment fee and zero backend access. Their own website and they couldn’t touch it. ITS had the opposite problem, they had access but to something so outdated it actively undermined their credibility. Both sat under Cohort PLC, both needed modern, brand-consistent websites they could actually own and manage themselves and both needed it done within a month.
The solution
Two websites. One month. Zero compromise.
We tackled both projects simultaneously, each with its own distinct approach. For MCL it was a clean migration, transferring existing content onto a user-friendly platform whilst seamlessly weaving in new features like events and blog pages as the brief naturally evolved. The flexible framework we built made that straightforward rather than stressful. For ITS it was a full rebuild from the ground up, fresh copy, fresh imagery, every page rebuilt from scratch using MCL’s established style guide to ensure the two sites felt like natural siblings under the Cohort PLC umbrella. Both teams received comprehensive training on managing their new sites, plus full analytics and tracking setup to support future SEO and paid advertising activity. MCL launched in two weeks to hit a tradeshow deadline. ITS followed just over a fortnight later. Both on time, both on budget, both exactly what their teams needed.
The numbers tell a story.
The work behind them
matters more.
4
Weeks to deliver both websites from brief to launch.
1,000+
New users in under three months
3 min
Average engagement for a new website
What our client’s saying….
“I can highly recommend the team at Clever Marketing.
From collateral to a full website overhaul, they’ve delivered quality work to tight deadlines every time. Responsive, proactive and genuinely invested in getting it right.”
Marketing Manager, MCL & ITS
The result
From locked out to fully in control.
The results speak to what happens when a project is handled properly from the very start. MCL had their new website live in just two weeks, hitting their tradeshow deadline with time to spare and walking away with full ownership, complete backend control and a data-rich foundation ready for future SEO and paid advertising activity. No more amendment fees, no more being held at arm’s length from their own digital presence. Just a modern, professional website they could actually use. ITS followed shortly after, their complete rebuild delivered in just over a month, every page rebuilt from scratch and fully aligned with the wider Cohort PLC brand identity.
Both companies came to us as first-time agency clients and both left with something they were genuinely proud of. The feedback said it all, exceptional satisfaction with the quality, the communication and the collaborative approach throughout. They’re now both on our hosting and maintenance plan, their sites are secure, performant and in safe hands, and we’re already looking ahead to the next phase of their digital growth. Two brands, one tight deadline, delivered without compromise.
Free Website Review
Want to know how your current website is performing? We'll show you.
*Available to established businesses with an existing website. Limited availability each month.
What to read next.
The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- Where you want your business to be, and what marketing needs to do to get you there.
- What’s holding growth back right now.
- An honest look at whether your website and marketing are pulling their weight.
Fill in the form and we’ll be in touch to find a time that works.