Target
B2C
Services
Website Design & Development
Hosting & Maintenance
SEO Optimisation
How we built a leading UK air conditioning and refrigeration distributor a website they actually own and can edit themselves.
Kooltech’s Marketing Manager came to us once she’d got to grips with the state of things on her side of the business. We’d worked together before, back when she was at LG, so when a new website project came up, we were already in the back of her mind.
The challenge
Paying over the odds, and locked out of their own website.
When our client joined Kooltech, she found a website built by an agency that wouldn’t hand over ownership or let her edit anything. Every small change meant another invoice, and a hefty one at that. She put it plainly to one of the directors: they were pouring money into a site that wasn’t delivering, and paying over the odds for the privilege. She got sign off for a new website and came to us. The brief couldn’t have been simpler. She wanted to own the website outright and be able to edit it herself. Easy. That’s exactly how we like it.
The solution
A site they can run themselves, no agency required.
We build all our websites in WordPress and Elementor, for two reasons. It’s easy for a client’s team to get into, and Elementor gives them a genuinely editable backend once the build is done. We set up the templates so there’s a solid framework to work within, which means the team can make changes without anything breaking. They get on with their job, no agency standing in the way. On top of that, they asked for a clean, simple user experience and a visual lift on their old site, without straying off brand. That’s exactly what we gave them.
The numbers tell a story. The work behind them matters more.
1000%
More paid enquiries in three months (up from 7 in September to 80 in November)
39%
Improvement in average Google search position (from position 35 to 21)
90K+
Revenue generated from Google and Facebook ads so far
What our client’s saying….
“The team at Clever Marketing went beyond just running ads. They fixed the technical challenges that were holding our website back and then strategically targeted our spend. The 1000%+ growth in conversions and the clear strategic direction speak for themselves. This isn’t just marketing; it’s a strategic partnership that delivers real bottom-line impact.”
General Manager, Camberley Glass and Windows
The result
In their hands, and only just beginning
The site has just gone live, so this is really the start of our journey together. We’re hosting and supporting the website, and we’ve started talking to them about digital marketing too. They’re delighted with the result. They own the site outright, they can edit it with ease, and we gave the team full training so they’re confident doing it. If they need us, we’re here. The difference is they won’t be charged a small fortune every time they pick up the phone, the way they were with their last agency.
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What to read next.
The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- Where you want your business to be, and what marketing needs to do to get you there.
- What’s holding growth back right now.
- An honest look at whether your website and marketing are pulling their weight.
Fill in the form and we’ll be in touch to find a time that works.