Target
B2B
Services
Artworking & Typesetting
Digital & Print Design
Typesetting & Artworking Prestigeous Claims Handling Guide for a Global Law Firm.
We were responsible for doing the annual typesetting and artwork on Kennedys’ Claims Handling publication. We were given the assignment not only for design skills but for print experience and to handle all aspects of production from inception to completion as well.
From end to end, the production of the book can take up to three months, passing through multiple approval stages. However, with a dedicated team in place, our focus has always been on delivering an improved edition each year. More recently, the book has also been taken digital, making it accessible to all.
A Global Law Firm. A Publication That Had to Be Perfect.
Kennedys is an international law firm operating across 72 offices worldwide, and their annual Claims Handling publication is a serious, high-profile piece of work. Two volumes, 47 chapters, 1,300 pages. The kind of project where every detail matters and there is absolutely no margin for error. Their previous agency simply wasn’t up to it. Inconsistent quality, a lack of creative rigour and an inability to reliably deliver edition after edition to the standard a firm of Kennedys’ reputation demands. They needed a partner that could take complete ownership of the process from initial typesetting right through to print, distribution and digital publishing, and do it better every single time.
The Solution
Every Chapter. Every Edition. Every Year.
We took on the full production process end to end. Typesetting and typographic design across both volumes, strict adherence to Kennedys’ brand guidelines throughout, and an interactive navigable PDF version with semantic tags and clickable indexes built specifically for the digital edition. Test prints were carried out to guarantee quality before a single copy went to press. We also managed proofreading, printing and fulfilment so Kennedys had one trusted team handling everything rather than juggling multiple suppliers. The whole process from brief to finished book takes up to three months and passes through multiple approval stages but with a dedicated team who know the publication inside out, the focus is always the same. Deliver a better edition than the last one.
The numbers tell a story. The work behind them matters more.
273%
User Growth Soars 273%
266%
760K Events Tracked – Up 266%
274%
New Users Surge 274%
What our client’s saying….
Clever has produced multiple editions of our Practitioner’s Guide since 2014, handling project management, design and print through to a digital version. Talented, reliable and easy to recommend.
MARKETING MANAGER – KENNEDYS LAW
The Result
1,300 Copies. Thousands of Downloads. A Tower Bridge Launch.
The second edition didn’t just match the first. It surpassed it completely. 1,300 printed copies with custom slipcases went out to the legal sector, thousands more accessed the interactive eBook digitally and strong Amazon sales added further visibility to an already impressive reach. For a publication of this nature, in a sector where credibility and precision are everything, that kind of distribution and engagement is a genuinely impressive outcome.
The launch itself was held at Tower Bridge, which tells you everything about the significance Kennedys place on this publication and the confidence they had in what we delivered. Since 2014 we’ve produced multiple editions of the guide, including versions for their Latin American and US offices, and the relationship continues to go from strength to strength. Kennedys have described us as integral to their business on this project and that’s not a word a global law firm uses lightly. It’s the kind of endorsement that comes from years of consistent, high-quality work and a team that treats every edition as if it’s the most important thing on their desk. Because it is.
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