Target
B2B
Services
Artworking & Typesetting
Digital & Print Design
Artworking & typesetting for one of the world’s largest forklift manufacturers.
Our long-standing partnership with Hyster and Yale is built on a foundation of trust that began with a single project to showcase our capabilities. That early success has since evolved into a full-scale collaboration.
We now have a dedicated studio team supporting their global specialists with a comprehensive suite of marketing and design collateral. As our relationship continues to grow, we are proud to work with senior stakeholders to ensure a seamless process from project brief through to final delivery.
The challenge
Global scale. A mountain of collateral. One agency to handle it all.
When you’re one of the world’s largest forklift manufacturers, operating across every continent with a dealer network to match, your marketing collateral problem isn’t a small one. Hyster-Yale Group came to us needing far more than a design refresh. Their spec sheets and technical literature weren’t doing justice to an incredibly complex product range and the challenge of communicating that effectively across multiple markets, multiple languages and multiple audiences (dealers, end users, sales teams) was significant. But beyond the immediate design requirements, they were also looking for something rarer. A partner that could think strategically about their whole marketing operation, not just fill briefs and move on.
The solution
A dedicated studio team. Built around their world.
We got to grips with Hyster-Yale’s product range quickly (and it really is complex) and built a dedicated studio team around their needs. From there we developed a comprehensive suite of sales and marketing collateral spanning spec sheets, product battlecards for quick comparisons, technical brochures, user manuals, pocket guides and event-ready promotional materials. Everything produced to strict brand guidelines, everything delivered in both print-ready and on-screen formats. The work extended across Europe, Asia Pacific, North America and Latin America and we artworked materials in 7 or more languages to support their truly global operation. Over 100 battlecards alone have been created to sharpen the effectiveness of their sales teams around the world. What started as a single project to prove our worth quickly became something much bigger and more enduring.
The numbers tell a story. The work behind them matters more.
273%
User Growth Soars 273%
266%
760K Events Tracked – Up 266%
274%
New Users Surge 274%
What our client’s saying…
“We cannot recommend Clever Marketing enough they have been exactly what we were looking for in a design agency. They understand our products and our business and have become irreplaceable.”
Business Development Manager, Hyster-Yale
The result
A global partnership built on doing more than asked.
The numbers tell a strong story. Over 100 battlecards created, materials artworked in 7 or more languages, print-ready and digital collateral delivered across four major global regions. For a business operating at the scale Hyster-Yale does, that kind of consistent, high-volume output demands precision, reliability and a team that genuinely understands the product. We’ve delivered all three from day one and the feedback from their global team has been consistently and emphatically positive.
The numbers tell a strong story. Over 100 battlecards created, materials artworked in 7 or more languages, print-ready and digital collateral delivered across four major global regions. For a business operating at the scale Hyster-Yale does, that kind of consistent, high-volume output demands precision, reliability and a team that genuinely understands the product. We’ve delivered all three from day one and the feedback from their global team has been consistently and emphatically positive.
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