Your website has two audiences you need to cater for, the human one you know about and the unseen army of bots and spiders that routinely crawl and index every word on every page to determine when and where information should appear on any one of a dozen search engines.
SEO is a skill known to many but only truly understood by a relatively few. The Clever Marketing team are experts not only in the technical aspects of SEO but also the impact effective SEO can have on business development through digital marketing.
SEO affects far more than organic search results though, it will directly influence quality scores on PPC campaigns which in turn can impact the average cost per click charged on specific search terms.
There is far more say than can be explained on this website, but here’s an overview of some of the fundamentals.
Our in-house team of experienced digital marketers have been successfully conducting Search Engine Optimisation (SEO) projects since 1998. Their practical skills include all the major SEO disciplines but also paid search (PPC) and social media.
Our SEO expertise covers:
- On-page SEO
- Technical SEO
- Content Strategy
- SEO Audits
- Analysis & Consultation
- In-depth Reporting
Our SEO Expertise
We start by taking a deep dive into your business model and fully understand your products and services, who your customers are and what they need.
Once we understand your business model and know your audience, we analyse the keywords that are likely to attract the most relevant traffic; visitors who will engage and convert.
With an innate understanding of your business offering and who your audience are, we develop an SEO strategy that is designed to deliver over the medium and long term.
Let’s analyse an existing site or webpage. We can see exactly what you need in terms of technical fixes, copy and keyword help. We can audit other websites too for competitive analysis.
Being found first on local search is more important than ever these days, and we’ll make sure your business is found in the local rankings.
Selling online is a vital service, we ensure that your ecommerce site is fully optimised to compete with the competition.
We have over twenty years’ copywriting experience and the same in search engine optimisation. We’ll make your pages stand out.
This is where our expertise extends to the web development level. You’ll have pages that look good and function well too.
Your website has to be mobile-friendly and designed to be mobile-first, ensuring the best user experience on hand-held devices.
Analysing the traffic and measuring results, we adjust your ongoing SEO campaigns and advise on your content marketing plan, further SEO and supporting channels.