Brand Identity & Creative Strategy
Creating beautiful brand experiences that connect with your audience
Clever marketing, beautiful branding
Brilliant branding makes business easier. Customers recognise you instantly, trust you faster, and choose you over competitors without lengthy explanations. When your visual identity hits the mark, it opens doors and starts conversations before you even speak.
BRANDING
When looking good means business
Your brand identity is often the first impression people have of your business. Within seconds, potential customers form opinions based on your visual presentation, and these judgements influence whether they’ll engage with you or move on to a competitor.
Effective branding gives your business personality and helps it stand out in busy markets. It creates recognition, builds trust, and makes it easier for customers to choose you when they need what you offer.
We create brand identities that reflect who you are while appealing to the people you want to reach. Our designs combine creative thinking with practical application, ensuring your branding works across everything from business cards to websites, and looks professional whether it’s printed or displayed on screen.
Ready for your business to look as good as it really is?
BRANDING
Beyond the logo...
While logos are important, successful branding encompasses much more. We develop complete visual systems that include colour palettes, typography, imagery styles, and graphic elements that work together to create a cohesive look and feel across all your communications.
Our brand identities are designed to be flexible and practical. We consider how your branding will appear on different materials and in various contexts, from social media posts to vehicle graphics, ensuring it remains impactful and recognisable wherever it’s used.
We also help you develop the verbal elements of your brand, including messaging frameworks and tone of voice guidelines. This ensures your written communications sound consistent and authentic, supporting the visual elements to create a complete brand experience.
BRANDING
Everything your business needs to turn your customers' heads
Creating strong branding means thinking about how your visual presence will be used in practice. We develop complete brand packages that include everything from logo variations to colour palettes, typography choices, and graphic elements that maintain consistency across all your materials.
Our brand books are designed to be practical resources that your team can use confidently. We provide clear examples of what works and what doesn’t, along with ready-to-use templates that make implementing your branding straightforward, whether you’re creating internal documents or major marketing materials.
From business stationery to digital assets, exhibition displays to vehicle graphics, we ensure your brand adapts beautifully to different applications while maintaining its core personality. This consistency helps build recognition and trust with your audience over time.
Speak to a Clever Marketer today
Get your brand looking like it means business
If your logo, colours and tone feel like they’ve never met, this guide’s for you. Bring consistency to your visual identity, and make a stronger impression.
BRANDING
Bringing your brand to life
We begin every branding project by understanding your business, your audience, and what makes you different. This insight shapes our creative approach, ensuring the identity we develop reflects your authentic character while appealing to the people you want to attract.
Our design process is collaborative and transparent. We present concepts with clear explanations of the thinking behind them, and we welcome your input throughout the development process. This ensures the final identity feels right for your business and represents you in the way you want to be seen.
Implementation is just as important as design. We provide all the assets and guidelines you need to use your new brand identity effectively, and we’re available to support you as you roll it out across your business communications.
How we build brands that get noticed and remembered:
Developing visual concepts that reflect your business personality while appealing to your target audience.
Creating flexible brand packages that work consistently across digital platforms, print materials, and physical applications.
Establishing verbal elements including messaging frameworks and tone of voice that support your visual branding.
Providing comprehensive brand books with practical examples that make implementation straightforward for your team.
Ensuring successful brand implementation across all your touchpoints, from launch strategy to ongoing brand management and evolution.
This approach creates branding that doesn’t just look fabulous, it works hard for your business too.
BRANDING
Looking good wherever customers find you
Your brand appears in countless places, from your website header to your email signature, from your packaging to your social media profiles. Each of these touchpoints is an opportunity to reinforce your brand and create positive impressions with your audience.
We think about the entire customer journey when developing branding, considering how your visual presence will support communication at every stage. This holistic approach ensures your branding enhances your marketing efforts rather than simply decorating them.
Whether you’re launching a new business or refreshing an established brand, we help you create branding that grows with your business. Our designs are built to be adaptable, allowing you to expand into new markets or introduce new products while maintaining brand consistency.
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A proper brief makes all the difference
Whether you’re briefing an agency or starting in-house, this template helps you get your story straight, from who you are to how you want to show up.
BRANDING
From good idea to cracking brand
Good branding projects don’t end with a logo reveal. The real value comes from proper implementation across all your business communications. We help you roll out your new branding systematically, ensuring it’s applied consistently and effectively from day one.
Our brand packages include everything you need to hit the ground running, from high-resolution logo files in various formats to branded templates for common business documents. We also provide comprehensive brand books that keep all the rules and guidance in one handy place, making it easy to brief suppliers and maintain standards.
Many businesses struggle with maintaining brand consistency over time. We help you establish simple processes and provide practical tools that make it easy for your team to apply your branding correctly, whether they’re creating a basic presentation or commissioning major marketing materials.
Check out our Branding FAQs
Frequently Asked Branding Questions
Can you sort out branding that's evolved randomly over time?
Absolutely. Many businesses have logos but lack proper brand guidelines, which leads to inconsistent application across materials.
We can work with your existing logo to develop comprehensive brand books, refine colour palettes, establish typography rules, and create templates that help your team use your branding consistently.
What exactly goes into brand guidelines?
Our brand books include logo usage rules, colour specifications for print and digital, typography selections, imagery styles, tone of voice guidance, and practical examples showing how everything works together.
We also provide templates for common materials like business cards, presentations, and social media posts to make implementation straightforward.
What's the difference between a brand refresh and a complete rebrand?
A refresh updates and improves your existing branding while keeping recognisable elements that are working well. A complete rebrand starts fresh with new logos, colours, and visual systems.
We’ll assess your situation and recommend the approach that best serves your business objectives and budget.
Do you handle packaging and signage as well as digital branding?
Yes, we design branding that works across all the places your customers encounter your business – from your website and social media to packaging, vehicle graphics, and shop signage.
We make sure everything feels cohesive whether someone sees you online or in the real world.
How much should we budget for professional branding work?
Branding investment varies depending on what you need – a comprehensive rebrand with full guidelines costs more than refreshing an existing logo or creating brand templates.
We’re transparent about costs upfront and can work in phases if budget is tight, prioritising the most impactful elements first.
How do we roll out new brand guidelines across our existing materials?
We help you prioritise which materials to update first based on impact and budget.
Your brand book will include guidance on transitioning from old to new branding, and we can create templates for priority items like business cards, letterheads, and digital assets to get you started immediately.