Target
B2B
Services
Website Design & Development
Hosting & Maintenance
SEO Optimisation
How we gave a respected UK electronics manufacturer a website that finally brings in the right enquiries.
We started working with Contour Electronics at the beginning of 2026. We already knew their marketing manager well, and a few successful projects together meant we were a natural fit. So when the wider business needed a hand with its marketing, we were ready to get stuck in. Not just for the marketing team, but for Contour itself.
The challenge
A trusted name the digital world had forgotten.
Cable assemblies aren’t a glamorous business, and Contour knew it. They’d been a real leader in their field for years. But as marketing moved online, they got left behind. The reputation was still there. The digital presence wasn’t.
Their old website had been built by someone else, and it wasn’t bringing in any leads. On top of that, they were merging two businesses to widen their product range, and they felt genuinely lost about where the company was heading. There was one more problem: customers kept asking for individual products, when Contour actually offers the full service, from design and CPD through to sourcing and build.
The solution
One website to bring the whole business together.
The discovery call did the heavy lifting. We talked through everything, from business strategy to marketing, and it became clear the website was where it all needed to come together. Products, services, branding, the lot, in one place. That site would become the foundation for the new, merged business. It also let us solve the bigger picture in one go. We built SEO in from the ground up, so the right people start finding them online. We gave them visuals that leave their competitors looking dated. And we structured the whole thing so Contour reads as a complete service, not a shelf of separate products. You’ll spot that throughout the build.
The numbers tell a story. The work behind them matters more.
400+
high-quality leads generated annually with increased relevancy
6-8%
Click-through rates consistently 6-8%, significantly above industry benchmarks
99%
market dominance on Bing Search with minimal competitive loss
What our client’s saying….
“Clever redesigned our website, handling the technical complexity and niche language of our industry with genuine expertise. The process was straightforward from concept to launch, and the creative work elevated how we position ourselves in the market. This is just the start, we’re already planning the next project.”
Marketing Manager, Contour Electronics
The result
Live and just the start.
The site has just gone live, so this is really the start of our journey together. We’re hosting and supporting the website, running their digital strategy and building out their brand and collateral. Already, seeing the whole business in one place has helped Contour work out where they want to take things next. They’ve been genuinely impressed by the care that went into every stage, from planning and design to build and the conversations along the way. We’ll keep working alongside them to get Contour back to its glory days.
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What to read next.
The next step
It’s time to be more clever with your marketing.
Ready for an honest look at where you’re at, what’s possible, and what it’d take to get there? The first conversation costs nothing, no obligation. If we’re the right fit, we’ll both know quickly.
On our discovery call we’ll cover:
- Where you want your business to be, and what marketing needs to do to get you there.
- What’s holding growth back right now.
- An honest look at whether your website and marketing are pulling their weight.
Fill in the form and we’ll be in touch to find a time that works.