WE'RE A FULL SERVICE CREATIVE DESIGN AND DIGITAL AGENCY.
DESIGN. DEVELOP. DELIVER.

WE'RE A FULL SERVICE CREATIVE DESIGN AND DIGITAL AGENCY.
DESIGN. DEVELOP. DELIVER.

WE'RE A FULL SERVICE CREATIVE DESIGN AND DIGITAL AGENCY.
DESIGN. DEVELOP. DELIVER.

ARCHIVE POSTS


This might sound like a silly remark, but it’s quite common for us to utter it. The situation goes something like this…

We’ll be talking with business owners about how things are going…

How’s your website doing? (more…)



Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes time to ensure it receives regular traffic.

Successful blogs deliver quality content on a regular basis, which means they’re crawled more often by Google with the opportunity to generate potential leads higher. We take a look at what you can do to maximise your visibility and drive more traffic to your blog. (more…)



Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEO’s to identify patterns and trends. The company’s historical database contains over 250 billion pieces of information such as keyword rankings, search terms, social links and backlinks with global, mobile and local data covering organic and paid search plus social media. (more…)



In our first post tackling common SEO problems and how to overcome them, we covered:

  • duplicate content
  • title tags
  • meta descriptions
  • broken links and
  • image optimisation

These being just some of the technical issues faced on-page and off-page. In part 2, we take a look at another 5 SEO issues and what you can do to resolve them.

6. Missing alt attributes & broken images

Alt attributes (commonly and mistakenly called ALT tags – ALT is an attribute of an IMG tag) help search engines like Google understand what an image is about. If the attributes associated with that image are missing and there’s no description, it can cause SEO problems. Image alt attributes should include your keywords to ensure they’re categorised in the right way. We covered broken links in our last post – broken images cause similar issues in that they can lead to a poor user experience. Both these issues can be overcome by ensuring your alt attributes accurately describe your images. That way they will be properly indexed in search results too.

7. Low text to HTML ratio

Low text to HTML ratio means there’s much more back-end HTML code than there is text. Often it’s a sign of a poorly coded website (for example with above average Javascript, Flash and inline styling), hidden copy or the site is slow loading.You can increase the speed of your site by removing code that’s not needed. Also, move inline scripts and styles to separate files and add relevant on page text where it’s required. Other aspects you might want to check include removing white spaces, using CSS for styling and formatting, resizing images (removing those you don’t need) and keeping the size of your page under 300kb.

You can increase the speed of your site by removing code that’s not needed. Also, move inline scripts and styles to separate files and add relevant on page text where it’s required.Other aspects you might want to check include removing white spaces, using CSS for styling and formatting, resizing images (removing those you don’t need) and keeping the size of your page under 300kb.

Other aspects you might want to check include removing white spaces, using CSS for styling and formatting, resizing images (removing those you don’t need) and keeping the size of your page under 300kb.

8. H1 tag and title issues

A title tag is what appears in your search results with an H1 tag what visitors to your website see on a page. While multiple H1 tags can appear on a page, it’s important to get the hierarchy right to ensure your website is indexed in the right way. H1s should be consistent with title tags but not the same. Ideally, you should use one H1 tag per page with H2 tags breaking up the content.

9. Low word count

When Google introduced its Panda updates way back in 2011, the idea was to reduce the amount of “thin content” in the search results. Around this time the notion that web pages should contain a minimum of 300 words came about and that thought still persists today with even the popular Yoast SEO plugin for WordPress still touting the “recommended minimum 300 words”.

While there is no set word count to rank with a search engine, the preference is long-form pages with the text including keywords and phrases. Google is known for ranking websites with more depth and longer content. Equally, visitors to your website want to see content that is relevant to the topic they searched for. Even if you’re sharing an image-led post or infographic, it will need some context behind it. Evergreen content is often popular with lists, tips and how to guides the most well-received.

So remember – google likes high-quality content. In its own words:

“…sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

10. Too many on-page links

While all websites will include on-page links, having too many links is unnatural and can dilute the value of a page. It’s important therefore that links are relevant and useful. This way you can ensure your website will rank well and have a natural link profile. If you remove the low-quality links from your website, you will provide a better user experience particularly for those accessing your website via a mobile and table. High-quality links will improve your SEO ranking.

There are so many ranking signals that Google considers for SEO, which are constantly changing and evolving. If you or your company needs help navigating the minefield is that search engine optimisation, feel free to get in touch and ask for a free SEO audit. Better still, you can let us evaluate your website speed & performance, security, mobile-friendliness and SEO in a complete website audit – claim your free website audit now.


Clever Marketing - Surrey Digital AgencyIf you need further help and assistance, with your 10 SEO problems, get in touch with Woking web agency Clever Marketing on 020 3146 4341.

Our Digital Marketing Manager alone has nearly 20 years of SEO, SEO, PPC and content marketing experience so he’ll be able to help you out.



Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML – a way of building web pages for static content that render quickly.

Simplified coding is required, there are certain HTML tags you can’t use for example, and a streamlined version of CSS is essential. JavaScript is not permitted; instead, you’re required to use a JavaScript library. This manages resource loading to provide you with custom tags and quick rendering. (more…)



Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results.As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look at the questions everyone is asking.

As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look at the questions everyone is asking.

What is Google Penguin?

Google Penguin is a webspam algorithm designed to capture websites that have created unnatural backlinks to gain an advantage in search results. While other factors are taken into consideration to ensure websites meet webmaster guidelines, the primary focus is backlinks. Penguin finds unnatural links that webmasters use to manipulate search results.

What makes links important

If you have a well-respected site with a good domain authority linking to your website, it’s like a recommendation. Equally, if you have a large number of smaller sites linking back to your website, this too can be effective. Anchor text can also play a part as it’s clickable text with a hyperlink suggesting the website in question should be trusted.

What’s different about Penguin 4.0

With Penguin data now in real-time, it’s possible to continually re-crawl and re-index web pages. Refreshing data in this way means bad links devalue individual rankings (rather than receiving old-fashioned penalties) which can be recovered from in real time. In previous versions, Penguin updates would penalise an entire domain. Penguin 4.0 is more granular with ‘penalties’ issued for specific pages. It works by devaluing spammy links and adjusting a site’s Google ranking based on spam signals. Penguin is now part of the core Google algorithm which consists of 200 other signals that can affect rankings.

How to avoid being penalised

As has always been the case, webmasters should focus on creating compelling content that is updated regularly. The focus should be on the end user, making sites unique, valuable and engaging.

Avoid duplication or thin content, use rich anchor text and have relevant links. Any links pointing to a web page need to have value to the end user, providing relevant information related to the product or service. Penguin penalties will mostly relate to links and anchor text whether its external links from your website or incoming links.

What to do if rankings have been affected

With Penguin now in real-time, penalties can be cleared much quicker than they were previously, so don’t panic. In fact, penguin recoveries are already being reported. The process for cleansing your site will likely include checking backlinks and undertaking a new link building campaign, supported by social media, to re-establish authority in search results.


Clever Marketing - Surrey Digital AgencyWorried that you may have been affected by the penguin update? Get in touch and see how our SEO services could help!

Call us on 020 3146 4341, email [email protected] or fill in our contact form.



If you have a great website and you’re generating regular content but not getting discovered by prospective clients, it’s likely you’ll need to improve your search results. The most effective way to achieve higher visibility is to seek out the services of an experienced Search Engine Optimisation (SEO) agency. But what do you need to consider when selecting the right agency? And how can an SEO agency achieve the desired impact on your natural search results?

SEO Agency Checklist: The 7 Rs

1. Requirements

First of all, before you start to consider what an SEO agency can do for you, you need to establish what you need.Typically, there are a number of factors to take into consideration such as the technical side that incorporates the structure of a site, on page optimisation (through keywords, labels and metadata for example) and off page optimisation through backlinks from other sites. If you’re not sure what you need, think about the task – is it about increasing your page rank, local search results or sales growth?

Typically, there are a number of factors to take into consideration such as the technical side that incorporates the structure of a site, on page optimisation (through keywords, labels and metadata for example) and off page optimisation through backlinks from other sites. If you’re not sure what you need, think about the task – is it about increasing your page rank, local search results or sales growth?

2. Reputation

As with any industry, experience is key. Who have they worked with previously? A quality SEO agency will have a portfolio of clients – either in a single category or across a range of categories. If the breadth of an SEO agency’s client list is predominantly within a specific category, this demonstrates expertise in that field with a more varied client spread highlighting their ability to adopt varied SEO tactics. Regardless of their clients, both current and historical, any digital marketing agency must be willing to share success stories and testimonials.

3. Retention

It’s important to understand the tenure of an SEO agency’s clients too. How long have they worked with this particular digital marketing agency? Typically clients that have remained with the same agency for a period of time, either retained or on a project basis, will have great trust in each other, ensuring a better partnership which in turn leads to a more measurable return on investment. On the flip side, SEO agencies that do not deliver results will have a low retention rate.

4. Realism

It’s important to have realistic expectations and goals when looking for an SEO agency. Agencies offering a guarantee they can get you on page 1 of Google, not adhering to Google’s webmaster best practices and not willing to share methodologies should be avoided. (We address this in our article How Do I Rank Higher on Google?)

You can always do your own research and see where an SEO agency appears in search rankings. It takes time to climb search engine results and it’s competitive.

Think about the size and locality of your SEO agency too as they will dictate fee level. Fees should be transparent so find out exactly what you’ll get for your budget.

5. Rigour

An SEO agency should have a clearly defined process that is implemented following strategic thought based on an analysis of your needs – not an ‘off the shelf’ solution. An agency of note should be able to talk you through their approach and how they’re going to achieve your objectives. Their methodology should leverage all SEO/SEM angles such as the structure of your site and on page optimisation like keywords, labels and metadata to off page backlinks which raise awareness of your content on other websites. Find out if the digital marketing agency has expertise in maximising visibility at a local level too.

Find out if the SEO agency has expertise in maximising visibility at a local level too.

6. Reporting

Your SEO agency should agree on measurable Key Performance Indicators (KPIs) with you. These should include SEO campaigns goals you agree on with a technical review at the outset.

Performance and Return On Investment (ROI) should be reported regularly (ie; monthly) using the likes of Google Analytics to track improvements. If there’s a drop in search engine rankings, this can then be tracked with measures put in place to push it back up. Search strategies often require frequent content updates so it’s important your SEO agency is accessible and able to offer guidance where required.

7. Relationships

Digital marketing agencies play a vital role in that they should educate and inform, providing you with a greater understanding of the process, in turn enabling you to work closely to ensure overall objectives are achieved.

A good SEO agency will also be able to help develop external relationships such as other site owners and influencers.


Clever Marketing - Surrey Digital AgencyLooking for SEO management services? Need an SEO agency to handle all the digital marketing that you can never quite get around to doing all of?

Get in touch and discover why Clever Marketing is the right SEO agency for you. Call 020 3146 4341 or email [email protected] now.



We all know that content is king but with search engines ranking sites by popularity, it’s important to maintain your site regularly to iron out any on and off page technical issues.We take a look at five of the most common SEO problems and how to overcome them.

We take a look at five of the most common SEO problems and how to overcome them.

(more…)



If you’re a start-up or small business, the big bad world of Search Engine Optimisation (SEO) can seem impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” – because you’ve got no idea if what you’re doing is right or wrong.

It’s not that you don’t want to do a great job of your SEO and reap the rewards. Who doesn’t want high rankings and increased search traffic? But when you’ve got a new business to run, you just don’t have time to sit there and worry about long-tail keywords.

To save you some time and help you to get your head around the basics of SEO, we’ve put together 5 of the key mistakes that SMEs tend to make when it comes to optimising their sites for search. Read on to make sure you avoid them. (more…)



How has Link Building Changed?

10th September 2015
How has link building changed?

As a digital marketer, you’ll know how quickly the world of SEO changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years.

A lot of tactics we used to use for link building are now so severely outdated, that you’re more likely to earn yourself a penalty from Google than a boost in rankings. In short, you can’t afford not to know about these changes.

In this blogpost, we’re going to take a look at how the practice of link building started, and the changes it has undergone as an SEO tactic, bringing us up to 2015. Let’s dive in! (more…)



The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing between devices.  These days, we all want to target users who are on the go, and using more than one device – therefore, every strategy going forward should be a mobile one.

Or, more accurately, one built with a range of devices in mind, reflecting the modern customer journey. Gone are the days where a shopping experience began and ended on a laptop, so it no longer makes any sense for marketing teams to work in isolated siloes.

But for the time being, value definitely still remains in optimising your strategy for mobile, particularly if you’re new to the digital marketing space and want to make sure your existing tactics are still viable for mobile users. So let’s start with the most obvious question. (more…)




Hello Farnborough

1st December 2018









How Do I Rank Higher on Google?

26th February 2018

This New F1 Logo

14th February 2018



Never Be Afraid to Link Out

10th December 2017


Woking Works for SMEs

16th November 2017



Meet Flossy – The New UKIP Logo

29th September 2017


Happy Birthday, HG Wells

21st September 2017



































How has Link Building Changed?

10th September 2015













Go Big or Go Home?

11th June 2015














Should You Build An App?

5th March 2015