How We Do SEO: Digital Marketing Insights
We’ve seen many blog posts extolling the virtues of Search Engine Optimisation (SEO), telling you what you should to optimise your website. However, we don’t recall seeing any articles about how to actually go about conducting the optimisation of web pages. That’s not to say that they don’t exist, just that in all our time […]
Common SEO Mistakes and Their Solutions: Blog Posts
Writing blog posts is easy. You open WordPress, throw in a heading, and type away until you’re finished. Then you hit the publish button and, voila, you have a blog post. You share it on social media, job done! Err, not quite. Do you think that’s how the BBC write news stories? First, Your Subject […]
Practical SEO: Website Audits
TLDR; Conduct an SEO website audit manually, with a skilled analyst, or use one of a number of great toolsets/software. If after all that, you’re still struggling to identify issues and improve your website performance, speak with Clever Marketing. Website owners, does this sound familiar? You’ve just had your new website designed, developed, built, and […]
Why White Hat SEO is the Best Digital Marketing Strategy
White hat SEO is the best long term organic strategy, and here’s an example of why you should adhere to the webmasters guidelines…
Optimising Mega Menus for SEO: Digital Marketing Masterclass
Every day our digital marketing agency conducts work for clients to make their websites more successful. There are a great many things that we do, with overarching areas being web design, web development, graphic design, and all the digital marketing disciplines such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media activity. […]
The Most Searched Things on Google in 2020
Google has published its top trending searches of 2020 and it will come as no surprise that of the most searched things on Google in 2020 Coronavirus dominated search this year…
5 Signs that your Web Designer Doesn’t do SEO
The term “web design” is a broad term covering a multitude of disciplines involved in creating websites. But for the moment let’s keep it simple and take it, quite literally, at face value… web design means making websites look good. And who doesn’t want their website to look good?
SEO Word Count is Not a Ranking Factor
There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]
Featured Snippet? Get to the Second Page of the SERPs
Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results
6: Keep Doing SEO
8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO (Search Engine Optimisation) because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO. The Reports of my Death are Greatly Exaggerated. As Mark Twain so eloquently put it, just because people have said “SEO is dead” it […]