Category: SEO

SEO word count is not a ranking factor says Google's Jon Mueller

SEO Word Count is Not a Ranking Factor

There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]

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Featured Snippet? Get to the Second Page of the SERPs

Featured Snippet? Get to the Second Page of the SERPs

Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results.

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6: Keep Doing SEO

8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO.

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How do I Rank Higher on Google?

How Do I Rank Higher on Google?

That’s a good question, and you’ve definitely come to the right place to find the answer. As Farnborough’s premier digital marketing agency, our Digital Marketing Manager alone has nearly 20 years’ worth of experience in the field of Search Engine Optimisation, so let’s hear from him…

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Top tips for driving traffic to your business blog

Top Tips for Driving Traffic to Your Business Blog

Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes time to ensure it receives regular traffic. Successful blogs deliver quality content on a regular basis, which means they’re crawled more often […]

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Top Ranking SEO Factors 2017

Top Ranking SEO Factors for 2017

Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEOs to identify patterns and trends. The company’s historical database contains over 250 billion pieces of information such as keyword rankings, search terms, social links and backlinks with global, mobile and […]

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technical seo issues

10 SEO Problems & How To Overcome Them: Part 2

In our first post tackling common SEO problems and how to overcome them, we covered: duplicate content title tags meta descriptions broken links and image optimisation These being just some of the technical issues faced on-page and off-page. In part 2, we take a look at another 5 SEO issues and what you can do […]

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Accelerated Mobile Pages (AMP Project) can boost your SEO

AMP: What it is & How it Can Affect Your SEO

Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML – a way of building web pages for static content that render quickly. Simplified coding is required, there are certain HTML tags you […]

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google penguin update 4.0

Penguin 4.0 Has Arrived: Here’s What You Need To Know

Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results.As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look at […]

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