Google’s December 2025 Core Update: What It Means for Your Business and How to Adapt
It’s a new year and we’re seeing the affects of another core update from Google, which completed on the 29th December. With ever changing tools and increasing volumes of content across online spaces, this update will be seen by many as a welcome change, as Google just got a lot better at spotting whether you really know what you’re talking about. If you’ve been coasting on thin content, AI-generated pages, or just rephrasing what everyone else says, you’re in trouble. But if you understand what changed, there’s a clear path forward.
4 Things Business Owners Should Know About SEO
Search Engine Optimisation is one of those subjects that everyone has heard of but few really understand. It is both science and art. The science sits in the algorithms, the technical structure, the data, and the constant analysis. The art lives in how you interpret all of that and turn it into something that attracts […]
That Google Data Leak and SEO
In May a prominent figure in the SEO world, Rand Fishkin, shared information about what was supposedly a significant leak of Google Search API documents. The documentation was then confirmed as authentic by some ex-Google employees. Google itself responded by urging caution. Some of our inquisitive clients have been aware of the leak and asked […]
How We Do SEO: Digital Marketing Insights
We’ve seen many blog posts extolling the virtues of Search Engine Optimisation (SEO), telling you what you should to optimise your website. However, we don’t recall seeing any articles about how to actually go about conducting the optimisation of web pages. That’s not to say that they don’t exist, just that in all our time […]
Common SEO Mistakes and Their Solutions: Blog Posts
Writing blog posts is easy. You open WordPress, throw in a heading, and type away until you’re finished. Then you hit the publish button and, voila, you have a blog post. You share it on social media, job done! Err, not quite. Do you think that’s how the BBC write news stories? First, Your Subject […]
Practical SEO: Website Audits
TLDR; Conduct an SEO website audit manually, with a skilled analyst, or use one of a number of great toolsets/software. If after all that, you’re still struggling to identify issues and improve your website performance, speak with Clever Marketing. Website owners, does this sound familiar? You’ve just had your new website designed, developed, built, and […]
Why White Hat SEO is the Best Digital Marketing Strategy
White hat SEO is the best long term organic strategy, and here’s an example of why you should adhere to the webmasters guidelines…
Optimising Mega Menus for SEO: Digital Marketing Masterclass
Every day our digital marketing agency conducts work for clients to make their websites more successful. There are a great many things that we do, with overarching areas being web design, web development, graphic design, and all the digital marketing disciplines such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media activity. […]
The Most Searched Things on Google in 2020
Google has published its top trending searches of 2020 and it will come as no surprise that of the most searched things on Google in 2020 Coronavirus dominated search this year…
5 Signs that your Web Designer Doesn’t do SEO
The term “web design” is a broad term covering a multitude of disciplines involved in creating websites. But for the moment let’s keep it simple and take it, quite literally, at face value… web design means making websites look good. And who doesn’t want their website to look good?