GEO and the Rise of AI Overviews
Generative Engine Optimisation (GEO) is an “upgrade” to Search Engine Optimisation (SEO), where we optimise websites and content for appearance in the new AI Overviews. For a quick run-down, here’s an overview of what we’ll be talking about in this post: AI Overviews: Originally introduced as Google’s Search Generative Experience (SGE), these provide direct answers […]
Quality Content Holds Fast in March Core Update
One thing we will not have to be reporting to our clients when we write their March marketing reviews next week is any adverse effects of the Google 5th March Update. Why not? Because it hasn’t affected any of our customers. And again, why not? Because informative, quality content was not the target of the […]
Why Websites Need Technical SEO
Websites are complex things. From the DNS (Domain Name Server) to the CMS (Content Management System) there are myriad sophisticated systems that all work in harmony with each other. However, like many things, from bicycles to cars and houses – if they’re not maintained properly, they can cause issues or suffer from suboptimal performance. Keeping […]
How to Build SEO-Friendly Websites
Our first reaction, as a B2B website design and digital marketing company, is to say ask your local web designer. If you want your website to perform well in the search engines, then it would be natural to say look for a local SEO agency. However, we’ve often found that design and SEO are mutually […]
DIY SEO vs Using a Digital Agency
You’ve got a brand-new website design and now you need traffic and leads to drive sales for your business. What do you do next? Search Engine Optimisation (SEO) is an effective way to raise your website profile in the search engine results pages (SERPs). What’s more, it’s commonly understood to get “free” traffic. And this […]