Category: PPC Management

Google Ads is the new Google AdWords

Google Ads is the New Google AdWords

Google Ads is the new name for Google AdWords.

Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below them. And to the side too.

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5 Signs Good PPC Manager - Clever Marketing - Hampshire Digital Agency

5 Signs You Have a Good PPC Manager

With Pay Per Click (PPC) advertising being all about buying visits for your website, rather than gaining visitors organically, it’s essential you have a good PPC Manager or digital marketing agency partner. After all, everyone wants to be rewarded by search engines for devising great PPC campaigns that are relevant, targeted and effective. To ensure […]

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YouTube pre-roll ads - do they work?

YouTube Pre-roll Ads – Are they Worth It?

In a digital world where video content continues to grow in popularity and importance, marketers need to find more and more ways to utilise video as part of their overall marketing strategy. YouTube ads have revealed themselves as an interesting way to get in on the act.

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Five ways to improve your PPC ads

Five Ways to Improve your PPC Ads

When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.

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