Marketing Automation – The Pathway to Success?

Drive more sales with a chatbot

So… full disclosure, I’m a man of a certain age now and I’ll reluctantly admit to being a little less open to new ideas than I was when I first entered the world of marketing 25 years ago. That being said though unlike many “men of a certain age” I am willing to listen when people can give […]

The Fall and Rise of Direct Mail 

Time to Go Full Digital

For those of us old enough to remember what the world was like before the rise of the internet, we may have thought we’d seen the last of direct mail as a marketing medium, but it would appear that we may have been wrong in that assumption. Innovations such as QR & AR have breathed new life into direct mail as a communication […]

Solving the Marketing Development Fund problem

Marketing Development Funds.

Marketing Development funds should be a great benefit, a potent tool to drive your brand through the channel. So why is it so frustratingly difficult to get them to use it effectively?

Brochures: More Powerful and Compelling than Ever Before

Brochures - They're even more powerful and compelling than ever before

In a digital world, you may find it hard to believe that there’s still a place for printed brochures. But because so much is virtual, the physical is made more precious. A tangible brochure you can handle and browse is a valuable tool that should play a leading role alongside your website, social networking and other […]

Marketing Your Business with Limited Resources

Marketing Your Business with Limited Resources

Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss. […]

Make the Most of LinkedIn Groups: Three Simple Steps

How to make the most of LinkedIn groups: three simple steps

LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?

How to use Vine in your Marketing Strategy

Actually doing social media right

We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like Snapchat, its real value is often underestimated or overlooked.