Category: Marketing Strategy

Brochures - They're even more powerful and compelling than ever before

Brochures: More Powerful and Compelling than Ever Before

In a digital world, you may find it hard to believe that there’s still a place for printed brochures. But because so much is virtual, the physical is made more precious. A tangible brochure you can handle and browse is a valuable tool that should play a leading role alongside your website, social networking and other […]

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Marketing Your Business with Limited Resources

Marketing Your Business with Limited Resources

Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss.

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How to make the most of LinkedIn groups: three simple steps

Make the Most of LinkedIn Groups: Three Simple Steps

LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?

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What not to do on Twitter

What Not to do on Twitter (with real life examples!)

There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free. However, it’s not enough to simply open a Twitter account and post […]

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The Brands Doing Content Marketing Right – Part One

The Brands Doing Content Marketing Right – Part One

By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.

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The A-Z of Digital Marketing Jargon

The A-Z of Digital Marketing Jargon

SEO, PPC, content marketing, re-targeting… if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind – here’s our comprehensive A-Z of the most popular terms to make sure you stay in the know!

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Our Top 5 Easter Marketing Campaigns

Our Top 5 Easter Marketing Campaigns

Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend that Easter brings makes April the perfect time to get back on even keel. However, there also tends to be a lot […]

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How to Get Started with Segmentation

How to Get Started with Segmentation

If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, […]

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