LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?
This is where LinkedIn groups come in. Usually segmented by industry or job title, groups are essentially discussion forums for those with shared professional interests. Active promotion or sales techniques are generally discouraged.
By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too. (more…)
SEO, PPC, content marketing, retargeting… if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind – here’s our comprehensive A-Z of the most popular terms to make sure you stay in the know! (more…)
Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend that Easter brings makes April the perfect time to get back on even keel.
However, there also tends to be a lot of noise in the market at this time of the year, making it hard for you to make yourself heard. Struggling for original ideas to help you stand out from the crowd this Easter? Here’s five of our favourite Easter marketing campaigns to inspire you, all of which have had eggcellent (sorry!) results:
If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, age or income). (more…)
No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a bugbear. (more…)
A print marketing campaign can be difficult to control, as it is essentially a sum of moving points coming together to (hopefully) form a cohesive ad or direct marketing piece. (more…)
It’s that time of year again, when the Christmas lights turn on, offices wind down in the run-up to the holidays, and your customers are getting ready for their most expensive time of year. To entice them, retailers and businesses need to get creative and offer seasonal marketing campaigns that not only offer a strong sales message, but an emotionally resonant one, too. Here’s our round-up of some of the most successful marketing campaigns of Christmas past and present. (more…)
In your first few years of business, everything can seem a bit overwhelming. You’ve built your company from the ground up and acquired a small but loyal client base, but now people are telling you that you need to market yourself, too. Where do you start? (more…)
As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from strength to strength in its eight year lifespan, an impressive 500 million tweets are now sent on an average day. It’s obvious that Twitter isn’t going anywhere, and brands who are yet to embrace it are missing key promotional opportunities. (more…)
You’ll know by now that making your digital channel a success is about so much more than building a website. Social media has brought brands and consumers closer together than ever before – your audience now has access to multiple new touch-points with you, providing more opportunities to build up meaningful and profitable relationships. Led by Facebook, the number of social networks has grown considerably in recent years.
A study by Search Engine Journal found that 93% of marketers now use social media for business. Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr… Should you be using all of them? How do you retain your brand identity across all of these disparate platforms, and what should you post where? The world of social media is complex and ever-changing, so here are five easy ways to integrate your digital marketing efforts across all of your social channels. (more…)
The popularity of free and intuitive blogging platforms, such as Blogger and WordPress, has meant that anyone with an internet connection can now create a blog and publish their opinions to their heart’s content.
In such a busy marketplace, it can be difficult for your own posts to get the attention and traction they deserve. Whether you are launching a company blog or just trying to get more eyes on your existing personal blog, there are a number of foolproof ways to ensure yours stands out from the crowd. (more…)
Responsive web design was a key trend in 2013 and is now firmly embedded as a best practice (for most situations), but although marketers have got to grips with building websites that work on mobile devices, many are lagging behind when it comes to their email campaigns.
With the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the ‘to-do’ list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision.
So within the best marketing strategies, there should always be an area set aside for existing customers. The idea here is definitely not to turn customers off by continually bombarding them with sales offer after sales offer.
For many businesses, their website is a key component of their marketing strategy. It commands a sizeable chunk of their marketing budget and is intended to be a key force in attracting new business enquiries.
Therefore it makes sense to regularly test how visitors are engaging with it – exploring its usability to see what is drawing in visitor attention and what is putting them off. Of course, the Google Analytics data which is freely available to businesses can give a lot of valuable insight, but sometimes it only tells part of the story.