When was the last time your company produced a printed brochure?
The chances are that it’s been a while. After all, we live in a world where “going digital” is perceived as being better – but is that always strictly true? Take Lukas Yla from San Francisco. He needed a job so he dressed up as a delivery boy and delivered fresh doughnuts to prospective employers […]
Clever Marketing’s Woking Peregrines
Earlier this year Clever Marketing moved from our long-term home in Farnborough, Hampshire, to new offices just a few miles up the road and over the county border, in Woking, Surrey. We’d been headquartered in Farnborough, the home of British aviation, for over a decade so this was a new experience for us all. (We’ve […]
7 Best Features for Landing Page Design
Many features go into creating the best landing page design. Once you know who your target audience is, planning what features you need to include for your landing page experience is very straightforward. Of course, visitors to your website will vary but your objective is to appeal to the majority of those you want to […]
The Importance of Branding Consistency
When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.
How To Brief Your Graphic Design Agency
A well thought through creative brief is where a successful project begins. It builds excitement around a forthcoming project and it’s the best way to inspire your graphic designer or graphic design agency. The outcome is more likely to result in a solution that’s interpreted the way you want it to be and within budget.
Five Reasons Why Print Ads are Still Relevant in an Increasingly Digital World
The internet will constantly tell you that print is dead. That newspaper and magazine ads have had their day, and you should focus all of your efforts and budget into your online presence and digital ads. In fact, more and more brands are pulling out of the print arena altogether. Should you, too? Hold On […]
Brand Collaboration: Is it Right for your Business?
Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other on social media, to co-branding and launching a new product.
Are my Photos Good Enough for my Brochure?
How many times have you had to send photos to the company producing your brochure, only to be told they are not suitable, or to be disappointed with the final result?
Print’s Not Dead!
As technology continues to develop and change the way we do business, many have turned their back on traditional print. Whilst digital marketing like email newsletters, organic SEO, PPC advertising and social media can deliver great results, integrating online marketing with traditional print can be a more powerful marketing tool, so make it part of […]