Category: brand design

The Importance of Branding Consistency - Clever, your brand agency, can help

The Importance of Branding Consistency

When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.

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How to: Retain Customers and Build Brand Loyalty

How to: Retain Customers and Build Brand Loyalty

Contrary to popular belief, you don’t need to invest half of your budget in ‘flashy ad campaigns’ or a new sales team in order to build your customer base. The real secret to longevity and expansion for your business may just be customer retention, rather than attraction.

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