The Twitter X Rebrand

Twitter X projected on Twitter HQ.

As a digital marketing agency we’ve been watching the acquisition of Twitter with great interest. Twitter is just one of the channels through which we conduct business, if not for ourselves for some of our clients. So, when Elon Musk brought it for $44billion we hoped that, as with most other primary tools, it would […]

Does Your Business Have a Brand?

Does your business have a brand

We all see examples of branding every day. When we’re shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.

The Importance of Branding Consistency

The Importance of Branding Consistency - Clever, your brand agency, can help

When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.

How to: Retain Customers and Build Brand Loyalty

How to: Retain Customers and Build Brand Loyalty

Contrary to popular belief, you don’t need to invest half of your budget in ‘flashy ad campaigns’ or a new sales team in order to build your customer base. The real secret to longevity and expansion for your business may just be customer retention, rather than attraction.