Supporting life saving products with targeted graphic design
We have partnered with WelMedical for several years, creating the marketing collateral that supports their vital products. Brochures. Leaflets. Event stands. All produced with the urgency and accuracy their launches demand. Their team rely on us because they need fast turnarounds and materials that feel polished and trustworthy. We provide the creative firepower that helps them introduce each device with confidence and clarity.
Every project requires precise information, clean visual structure and patient friendly communication. We handle it all so their team can focus on bringing lifesaving equipment to the people who need it. If you want the same level of dependable support for your own products we are ready to help.
Supporting life saving products with targeted graphic design
We have partnered with WelMedical for several years, creating the marketing collateral that supports their vital products. Brochures. Leaflets. Event stands. All produced with the urgency and accuracy their launches demand. Their team rely on us because they need fast turnarounds and materials that feel polished and trustworthy. We provide the creative firepower that helps them introduce each device with confidence and clarity.
Every project requires precise information, clean visual structure and patient friendly communication. We handle it all so their team can focus on bringing lifesaving equipment to the people who need it. If you want the same level of dependable support for your own products we are ready to help.
Share our work
Share our work
Product brochure development
Created designs for twenty product brochures along with supporting direct mail campaigns.
National campaign creative
Produced copy and visuals for a full national press campaign with matching social content.
Online catalogue build
Designed and developed a mobile friendly product catalogue for easy browsing anywhere.
Event collateral support
Provided graphics and materials for exhibitions, demonstrations and industry events.
What our client’s saying…
I can’t rate the team at Clever Marketing highly enough! They have worked on a large number of projects for WEL Medical – producing some great work. They are a pleasure to deal with and always provide great customer service.
Marketing Manager – WEL MEDICAL
Our Approach
Wel Medical is the UK’s leading supplier of defibrillators, cabinets, and training. Their product range includes the iPad SP1 and SP2 defibrillators, with emergency cabinets installed nationwide. A core supplier to The British Heart Foundation, Wel Medical also supports the Premier League’s initiative to equip grassroots football clubs with life-saving defibrillators.
Wel Medical needed a full refresh of their printed and digital marketing materials to reflect their position as market leaders. This included updated product brochures, direct mail campaigns, a national press advertising push and a mobile friendly online product catalogue to strengthen their digital offer.
We worked with Wel Medical to overhaul their materials with a clean, modern visual style. This included twenty product focused brochures with clear feature labelling and strong imagery. The same look and feel was applied across direct mail pieces, banners and exhibition stands.
We also produced a national press campaign, including a half page advert and an advertorial in The Guardian. This was supported by a LinkedIn carousel ad campaign to increase brand visibility. Alongside this we began building a mobile responsive online product catalogue to give customers a simple way to browse products on any device.
The Results
The refreshed brochures and campaign materials have been praised by the client and their audience, strengthening Wel Medical’s presence across the UK. The national press activity and LinkedIn campaign increased brand awareness, while the online catalogue project is set to widen their digital reach even further. New work is already underway following these results.
